Jon Pardi Brand Affinity ranks highest Ariat at 44.89% . Very Strong. Score DMDB 66.09% | Fanbase 54.71%

Jon Pardi — country artist from US.

Jon Pardi, a country music artist, gained recognition for his traditional country sound and clever updates to classic styles. Born in Dixon, California, Pardi…

Jon Pardi

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-6335-87c6-b943-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 66.09% Fanbase: 54.71% Trending: 71.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 44.89% • Very Strong

As of 2025-09-09

2,170,651

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.09% | Fanbase 54.71% | Trending 71.78% | CAREER STAGE: MAINSTREAM

Biography

Jon Pardi, a country music artist, gained recognition for his traditional country sound and clever updates to classic styles. Born in Dixon, California, Pardi developed a passion for country music at a young age, drawing inspiration from artists like George Jones and George Strait. After forming a duo and playing locally, he moved to Nashville in 2008 to pursue a career in the music industry. Pardi signed with Capitol Records Nashville and released his debut album, "Write You a Song," in 2014.

In 2015, Pardi achieved mainstream success with his album "California Sunrise," which produced chart-topping singles like "Head Over Boots" and "Dirt on My Boots." His subsequent albums, including "Heartache Medication" in 2019 and "Mr. Saturday Night" in 2022, continued his streak of success on the country music charts. Pardi's musical journey also includes collaborations and a holiday album, showcasing his versatility as a country artist.

Report Date: 2025-09-09

Jon Pardi reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, NIGERIA. The base is male-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (61,550 avg views per post); Instagram layers on depth and replies. The audience sits near Ariat, Miller Lite, Sherri Hill, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jon Pardi score 0.90% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Sherri Hill

Followers:2,170,651

Engagements:19,513

Rate:0.9%

Posts:2,729

Avg Likes:19,025

Avg Comments:152

Avg Views:67,870

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,170,651 · Engagements 19,513 · Rate 0.9% Posts 2,729 · Views 67,870 · Avg Likes 19,025 · Avg Comments 152 · Avg Views 67,870	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 30% 35-44: 14% 45-64: 9%	Largest: 18-24 (40%); next: 25-34 (30%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (72%) CANADA (7%) NIGERIA (4%) BRAZIL (3%) INDIA (3%)	Top regions: UNITED STATES (72%), CANADA (7%), NIGERIA (4%)
Platform Engagement	Instagram: 13,358 avg likes/post · Tiktok: 61,550 avg views/post · Youtube: 6,320 avg views/post	Best reach: Tiktok 61,550 avg views; best engagement: Instagram 13,358 avg likes

Top Brand Affinities

Ariat

Score: 44.89

Miller Lite

Score: 21.92

Sherri Hill

Score: 21.74

RAM Trucks

Score: 15.47

Houston Livestock Show and Rodeo

Score: 15.37

Margaritaville

Score: 13.26

Barstool Sports

Score: 12.42

REVOLVE

Score: 12.24

Bud Light

Score: 12.10

Coors

Score: 11.51

Kohl's

Score: 10.72

Busch

Score: 9.63

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		44.89
Miller Lite		21.92
Sherri Hill		21.74
RAM Trucks		15.47
Houston Livestock Show and Rodeo		15.37
Margaritaville		13.26
Barstool Sports		12.42
REVOLVE		12.24
Bud Light		12.10
Coors		11.51
Kohl's		10.72
Busch		9.63
Scotiabank		9.46
Chick-fil-A		7.51
Carhartt		7.44
GMC		7.26
T.J. Maxx		6.95
Verizon		6.91
NORDSTROM		6.68
Gerber		6.66
Younique		6.45
NBC		6.22
Steve Madden		6.10
Budweiser		5.95
Kroger		5.81
Bentley		5.53
Jeep		5.44
Target		5.36
BarkBox		4.79
Free People		4.68
American Eagle		4.68
iHeartRadio Music Awards		4.53
OLD NAVY		4.40
NHL		4.15
Gillette		4.12
PetSmart		4.09
Abercrombie & Fitch		4.01
Jack Daniels		3.88
Holden		3.80
Dodge		3.71
Walmart		3.66
Chrysler		3.57
Chevrolet		3.55
Lululemon Athletica		3.51
Cadillac		3.50
Oakley		3.47
Gatorade		3.43
Heinz		3.32
Ford		3.08
Under Armour		2.92