Jolyon Petch

Jolyon Petch — electronic artist from NZ.

In the midst of a global pandemic, House Music artist Jolyon Petch has emerged as a dominant force in the Australian music scene in 2021. With two back-to-back…

Influence: 50.34% Fanbase: 22.77% Trending: 64.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 138.61% • Very Strong

As of 2025-09-09

90,412

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:48 UTC

Genres

electronicdeep tropical housedanceaustralian houseelectronichouse

Biography

In the midst of a global pandemic, House Music artist Jolyon Petch has emerged as a dominant force in the Australian music scene in 2021. With two back-to-back #1 singles on the ARIA club charts, including his cover of Fleetwood Mac's 'Dreams,' Jolyon has garnered widespread radio airplay and millions of streams on Spotify, solidifying his position as a chart-topping producer and DJ. Notably, he is the first New Zealand Dance Music producer to achieve this level of success in Australia and the UK, with support from renowned DJs such as Tiesto, Pete Tong, and Diplo.

Jolyon's remix work, including his 2021 hit for M&S presents Girl Next Door, has further solidified his standing in the industry, with multiple #1 placements on various charts. His music has received acclaim from a wide range of prominent DJs worldwide, showcasing his versatility and appeal across the electronic music landscape. For more on Jolyon Petch's music and achievements, visit his official website at www.jolyonpetch.com.

Top Brand Affinities

Report Date: 2025-09-09

Jolyon Petch performs best with fans in the 25-34 range, concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 227 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Pioneer, Trancefamily, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Jolyon Petch is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jolyon Petch score 0.25% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:90,412

Engagements:227

Rate:0.3%

Posts:2,154

Avg Likes:227

Avg Comments:37

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 90,412 · Engagements 227 · Rate 0.3% Posts 2,154 · Views 0 · Avg Likes 227 · Avg Comments 37 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 24% 18-24: 23% 45-64: 9%	Largest: 25-34 (41%); next: 35-44 (24%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	AUSTRALIA (18%) UNITED STATES (14%) UNITED KINGDOM (10%) GERMANY (5%) NEW ZEALAND (4%)	Top regions: AUSTRALIA (18%), UNITED STATES (14%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 227 avg likes/post	best engagement: Instagram 227 avg likes

Top Brand Affinities

Mixcloud

Score: 138.61

Pioneer

Score: 100.56

Trancefamily

Score: 47.41

Ableton

Score: 37.61

Virgin Australia

Score: 33.95

Coles

Score: 30.08

Sennheiser

Score: 26.32

MOOG

Score: 23.02

Tomorrowland

Score: 22.52

Akai

Score: 18.58

Vegemite

Score: 17.03

SoundCloud

Score: 16.61

Brand	Category	Score
Mixcloud		138.61
Pioneer		100.56
Trancefamily		47.41
Ableton		37.61
Virgin Australia		33.95
Coles		30.08
Sennheiser		26.32
MOOG		23.02
Tomorrowland		22.52
Akai		18.58
Vegemite		17.03
SoundCloud		16.61
Amazon Music		15.66
Woolworths		14.08
Pro Tools		12.04
Qantas		10.39
Kmart		10.39
Beats Electronics		9.18
Grey Goose		7.93
Spotify Music		7.25
iHeartRadio Music Awards		6.73
Moët & Chandon		6.39
Jagermeister		5.88
MTV		4.07
Holden		4.01
Nespresso		3.82
BALMAIN		3.66
Sunnies Studios		3.57
Lindt		3.51
Red Bull		3.39
Coachella		3.29
Cadbury		3.21
Hilton		3.12
Emporium		3.10
Summit Entertainment		3.08
Paramount Pictures		3.03
Uber		2.98
Bacardi		2.96
Lollapalooza		2.81
Martini		2.79
NBC		2.69
Heineken		2.69
Aperol		2.68
Baileys		2.55
TOM FORD		2.52
Boeing		2.52
Aston Martin		2.32
McLaren		2.27
Jack Daniels		2.23
Lush		2.15