Jok'Air
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,733,790
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:42:10 UTC
Genres
Biography
Jok'Air maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, UNITED STATES. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 207,100 avg views per post; Instagram functions as the community touchpoint. Affinity with Accor Hotels, Galeries Lafayette, Palm Angels makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,733,790 · Engagements 97,486 · Rate 5.6% Posts 156 · Views 283,582 · Avg Likes 94,029 · Avg Comments 1,560 · Avg Views 283,582 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (27%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
FRANCE (82%) BELGIUM (4%) UNITED STATES (2%) CANADA (2%) MOROCCO (1%) |
Top regions: FRANCE (82%), BELGIUM (4%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 48,195 avg likes/post · Tiktok: 207,100 avg views/post · Youtube: 76,482 avg views/post | Best reach: Tiktok 207,100 avg views; best engagement: Instagram 48,195 avg likes |
Top Brand Affinities
Accor Hotels
Galeries Lafayette
Palm Angels
Ricard
Ellesse
Foot Locker
Jean Paul Gaultier
Lacoste
Champion
New Era
MISSGUIDED
Longchamp
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 35.65 | |
| Galeries Lafayette | 25.98 | |
| Palm Angels | 20.80 | |
| Ricard | 16.30 | |
| Ellesse | 12.99 | |
| Foot Locker | 12.33 | |
| Jean Paul Gaultier | 11.80 | |
| Lacoste | 11.08 | |
| Champion | 9.56 | |
| New Era | 8.95 | |
| MISSGUIDED | 7.55 | |
| Longchamp | 7.53 | |
| Stradivarius | 7.10 | |
| Décathlon | 7.02 | |
| JACQUEMUS | 6.91 | |
| ASOS | 5.99 | |
| Kiko | 5.88 | |
| Dsquared | 5.72 | |
| Pull&Bear | 5.33 | |
| Emporio Armani | 5.16 | |
| Alexander McQueen | 5.10 | |
| OOTD Magazine | 5.10 | |
| Carhartt | 5.06 | |
| Bershka | 4.98 | |
| Garnier | 4.94 | |
| boohoo | 4.64 | |
| Elle Magazine | 4.51 | |
| UGG | 4.49 | |
| Supreme | 4.38 | |
| Polo Ralph Lauren | 4.25 | |
| Carrefour | 4.20 | |
| Calvin Klein | 3.96 | |
| Superdry | 3.94 | |
| The North Face | 3.83 | |
| Kodak | 3.79 | |
| BALMAIN | 3.78 | |
| KENZO | 3.45 | |
| Nike | 3.29 | |
| SoundCloud | 3.14 | |
| Timberland | 3.12 | |
| Fila | 3.12 | |
| Stüssy | 3.02 | |
| Levi's | 2.89 | |
| Abercrombie & Fitch | 2.82 | |
| Montblanc | 2.82 | |
| Puma | 2.78 | |
| Lollapalooza | 2.70 | |
| Sephora | 2.65 | |
| H&M | 2.63 | |
| Armani | 2.56 |
Official Profiles
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LoginArtist: Jok'Air
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | Jok'Air | Centre des Expositions du Mans | Le Mans, France | |
| 2025-12-12 04:00 UTC | Jok'Air | LE CEPAC SILO | Marseille, France | |
| 2025-12-13 05:00 UTC | Jok'Air | Salle de l'Alhambra | Geneva, Switzerland | |
| 2025-12-14 04:30 UTC | Jok'Air | La Cigalière | Sérignan, France |
