Jok'Air Brand Affinity ranks highest Accor Hotels at 35.65% . Very Strong. Score DMDB 55.32% | Fanbase 47.33%

Jok'Air — pop artist from FR.

French hip-hop artist Melvin Félix, known as Jok'Air, started his music career in Paris as a teenager. He was a member of the group MZ from 2007 to 2016,…

Jok'Air

Established

Country: FR | Gender: male | Artist ID: 11e81bd2-2506-e54e-adf6-a0369fe50396

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Genres

popfrancotonpop urbainer&b, funk & soulr&b francaiship-hop & raphip-hop/rapfrench hip hoprap francaisrap calmehip hoptrap

Influential: 55.32% Fanbase: 47.33% Trending: 59.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 35.65% • Very Strong

As of 2025-09-09

1,733,790

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.32% | Fanbase 47.33% | Trending 59.32% | CAREER STAGE: MID_LEVEL

Biography

French hip-hop artist Melvin Félix, known as Jok'Air, started his music career in Paris as a teenager. He was a member of the group MZ from 2007 to 2016, releasing several mixtapes and two albums. Going solo, Jok'Air released an EP titled 'Big Daddy Jok' in 2017, followed by mixtapes 'I'm Big Daddy' and 'Jok'Poiolo'. His debut album 'Jok'Rambo' was released in 2018, and 'Jok'Travolta' in March 2019 reached number five on the French Albums chart. Collaborators on the album include Alonzo, Chich, R.O.C. Gang, Mallory, Laylow, and others. Jok'Air's 2019 schedule included performances in various French cities.

Report Date: 2025-09-09

Jok'Air maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, UNITED STATES. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 207,100 avg views per post; Instagram functions as the community touchpoint. Affinity with Accor Hotels, Galeries Lafayette, Palm Angels makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jok'Air score 5.62% — Very Strong bucket.

Brand: Accor HotelsBrand: Galeries LafayetteBrand: Palm Angels

Followers:1,733,790

Engagements:97,486

Rate:5.6%

Posts:156

Avg Likes:94,029

Avg Comments:1,560

Avg Views:283,582

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,733,790 · Engagements 97,486 · Rate 5.6% Posts 156 · Views 283,582 · Avg Likes 94,029 · Avg Comments 1,560 · Avg Views 283,582	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (82%) BELGIUM (4%) UNITED STATES (2%) CANADA (2%) MOROCCO (1%)	Top regions: FRANCE (82%), BELGIUM (4%), UNITED STATES (2%)
Platform Engagement	Instagram: 48,195 avg likes/post · Tiktok: 207,100 avg views/post · Youtube: 76,482 avg views/post	Best reach: Tiktok 207,100 avg views; best engagement: Instagram 48,195 avg likes

Top Brand Affinities

Accor Hotels

Score: 35.65

Galeries Lafayette

Score: 25.98

Palm Angels

Score: 20.80

Ricard

Score: 16.30

Ellesse

Score: 12.99

Foot Locker

Score: 12.33

Jean Paul Gaultier

Score: 11.80

Lacoste

Score: 11.08

Champion

Score: 9.56

New Era

Score: 8.95

MISSGUIDED

Score: 7.55

Longchamp

Score: 7.53

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		35.65
Galeries Lafayette		25.98
Palm Angels		20.80
Ricard		16.30
Ellesse		12.99
Foot Locker		12.33
Jean Paul Gaultier		11.80
Lacoste		11.08
Champion		9.56
New Era		8.95
MISSGUIDED		7.55
Longchamp		7.53
Stradivarius		7.10
Décathlon		7.02
JACQUEMUS		6.91
ASOS		5.99
Kiko		5.88
Dsquared		5.72
Pull&Bear		5.33
Emporio Armani		5.16
Alexander McQueen		5.10
OOTD Magazine		5.10
Carhartt		5.06
Bershka		4.98
Garnier		4.94
boohoo		4.64
Elle Magazine		4.51
UGG		4.49
Supreme		4.38
Polo Ralph Lauren		4.25
Carrefour		4.20
Calvin Klein		3.96
Superdry		3.94
The North Face		3.83
Kodak		3.79
BALMAIN		3.78
KENZO		3.45
Nike		3.29
SoundCloud		3.14
Timberland		3.12
Fila		3.12
Stüssy		3.02
Levi's		2.89
Abercrombie & Fitch		2.82
Montblanc		2.82
Puma		2.78
Lollapalooza		2.70
Sephora		2.65
H&M		2.63
Armani		2.56