JoJo Siwa

JoJo Siwa — pop artist from US.

Nickelodeon superstar JoJo Siwa, a multi-talented 17-year-old, has captivated audiences worldwide through her music, dance, entrepreneurship, and social media…

Influence: 62.47% Fanbase: 54.05% Trending: 66.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 6.30% • Very Strong

As of 2025-09-09

60,670,716

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 07:46:20 UTC

Genres

poppopsocial media popmainstream popchildren's musicchildren's music

Biography

Nickelodeon superstar JoJo Siwa, a multi-talented 17-year-old, has captivated audiences worldwide through her music, dance, entrepreneurship, and social media presence. With over 40 million subscribers and 3 billion views on YouTube, Siwa is recognized as one of the most influential figures on the internet. Rising to fame through TV shows like "Abby's Ultimate Dance Competition" and "Dance Moms," Siwa's music career took off with hits like "Boomerang," "Kid in a Candy Store," and "Hold the Drama," earning her multiple RIAA certifications.

Known for her positive message and anti-bullying stance, Siwa's SIWANATORZ club and line of consumer products, including her iconic bows, have further solidified her connection with fans. Her successful concert tour, Nickelodeon's JoJo Siwa D.R.E.A.M. The Tour, broke records and ranked high on the Hot Tours Chart, with her upcoming 2021 tour set to continue her global success. Siwa's impact spans across various industries, making her a true powerhouse in the entertainment world.

Top Brand Affinities

Report Date: 2025-09-09

JoJo Siwa resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, PHILIPPINES. With a heavily female (79%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (5,000,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Hot Topic, American Eagle, Steve Madden makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JoJo Siwa score 0.36% — Low bucket.

Brand: Hot TopicBrand: American EagleBrand: Steve Madden

Followers:60,670,716

Engagements:216,974

Rate:0.4%

Posts:3,190

Avg Likes:191,988

Avg Comments:3,676

Avg Views:5,003,272

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 60,670,716 · Engagements 216,974 · Rate 0.4% Posts 3,190 · Views 5,003,272 · Avg Likes 191,988 · Avg Comments 3,676 · Avg Views 5,003,272	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 22% 13-17: 18% 35-44: 9%	Largest: 18-24 (48%); next: 25-34 (22%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (50%) UNITED KINGDOM (9%) PHILIPPINES (6%) AUSTRALIA (5%) CANADA (3%)	Top regions: UNITED STATES (50%), UNITED KINGDOM (9%), PHILIPPINES (6%)
Platform Engagement	Instagram: 52,296 avg likes/post · Tiktok: 5,000,000 avg views/post · Youtube: 3,272 avg views/post	Best reach: Tiktok 5,000,000 avg views; best engagement: Tiktok 139,350 avg likes

Top Brand Affinities

Hot Topic

Score: 6.30

American Eagle

Score: 4.21

Steve Madden

Score: 4.20

Lollapalooza

Score: 3.93

Nickelodeon

Score: 3.43

musical.ly

Score: 3.37

OLD NAVY

Score: 3.31

Fenty beauty

Score: 3.29

Dr. Martens

Score: 2.99

CBS Television Studios

Score: 2.85

Pull&Bear

Score: 2.73

CBS

Score: 2.64

Brand	Category	Score
Hot Topic		6.30
American Eagle		4.21
Steve Madden		4.20
Lollapalooza		3.93
Nickelodeon		3.43
musical.ly		3.37
OLD NAVY		3.31
Fenty beauty		3.29
Dr. Martens		2.99
CBS Television Studios		2.85
Pull&Bear		2.73
CBS		2.64
MTV		2.64
Primark		2.64
Hollister Co		2.60
Urban Outfitters		2.51
Showtime		2.49
Sephora		2.46
Too Faced Cosmetics		2.45
Walmart		2.43
ASOS		2.39
LEGOLAND		2.28
Forever 21		2.13
Bershka		2.11
Pixar		1.98
NYX Cosmetics		1.88
Versace		1.82
Calvin Klein		1.76
L'Oréal Paris		1.73
FashionNova		1.71
Paramount Pictures		1.69
shein		1.60
Starbucks		1.60
Target		1.59
Michael Kors		1.59
Chrysler		1.57
Universal		1.55
Guess		1.53
Lush		1.49
Walt Disney		1.48
Anastasia Beverly Hills		1.47
The North Face		1.47
Pepsi		1.44
Coachella		1.42
Tarte Cosmetics		1.39
SheInside		1.36
Maybelline		1.33
WWE		1.22
Levi's		1.18
Beats Electronics		1.16