JoJo Brand Affinity ranks highest Barbie at 9.19% . Very Strong. Score DMDB 67.40% | Fanbase 59.17%

JoJo — pop artist from US.

JoJo gained early recognition after appearing on the television show Kids Say the Darndest Things: On the Road in Boston, catching the attention of Bill Cosby…

JoJo

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd1-327b-a274-8842-a0369fe50396

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Genres

popdance poppoppost-teen pophip popmainstream popr&b, funk & soulr&burban contemporaryr&b/soulpop r&bcontemporary r&brockrockhip-hop & rappop raphip-hop/rapelectronicdance

Influential: 67.40% Fanbase: 59.17% Trending: 71.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 9.19% • Very Strong

As of 2025-09-09

5,749,056

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.40% | Fanbase 59.17% | Trending 71.51% | CAREER STAGE: MAINSTREAM

Biography

JoJo gained early recognition after appearing on the television show Kids Say the Darndest Things: On the Road in Boston, catching the attention of Bill Cosby and later receiving an offer from Oprah Winfrey to appear on her show. Subsequent appearances on talk shows and at gospel festivals led to a record deal with Blackground, resulting in the release of her debut album in 2004. JoJo continued to pursue her music career, releasing her second album, The High Road, in 2006, and also ventured into acting with roles in films such as Aquamarine and RV.

Report Date: 2025-09-09

JoJo is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (69%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (167,200 avg views per post); Instagram builds the community layer. Affinity data highlights Barbie, Amazon Music, ULTA Beauty, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JoJo score 0.74% — Low bucket.

Brand: BarbieBrand: Amazon MusicBrand: ULTA Beauty

Followers:5,749,056

Engagements:42,455

Rate:0.7%

Posts:1,338

Avg Likes:41,855

Avg Comments:623

Avg Views:181,451

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,749,056 · Engagements 42,455 · Rate 0.7% Posts 1,338 · Views 181,451 · Avg Likes 41,855 · Avg Comments 623 · Avg Views 181,451	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 13-17: 6% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (40%) BRAZIL (11%) UNITED KINGDOM (7%) CANADA (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (40%), BRAZIL (11%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 36,248 avg likes/post · Tiktok: 167,200 avg views/post · Youtube: 14,251 avg views/post	Best reach: Tiktok 167,200 avg views; best engagement: Instagram 36,248 avg likes

Top Brand Affinities

Barbie

Score: 9.19

Amazon Music

Score: 8.85

ULTA Beauty

Score: 7.65

Bath & Body Works

Score: 7.13

Influenster

Score: 6.51

OLD NAVY

Score: 6.40

Verizon

Score: 6.28

MISSGUIDED

Score: 6.03

Steve Madden

Score: 5.78

Fenty beauty

Score: 5.74

Target

Score: 5.67

Free People

Score: 5.54

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Top Brand Affinities

Brand	Category	Score
Barbie		9.19
Amazon Music		8.85
ULTA Beauty		7.65
Bath & Body Works		7.13
Influenster		6.51
OLD NAVY		6.40
Verizon		6.28
MISSGUIDED		6.03
Steve Madden		5.78
Fenty beauty		5.74
Target		5.67
Free People		5.54
boohoo		5.52
Macy's		5.32
MTV		5.24
Hot Topic		5.17
Pacific Northwest Wonderland		5.12
Lollapalooza		4.67
Urban Outfitters		4.65
Coach		4.58
FashionNova		4.53
Kate Spade		4.46
Smashbox		4.34
NBC		4.29
iHeartRadio Music Awards		4.24
NORDSTROM		4.20
Showtime		4.11
Forever 21		4.02
Benefit Cosmetics		3.97
Too Faced Cosmetics		3.90
Babybump		3.86
Dunkin' Donuts		3.74
Coachella		3.73
Gillette		3.66
ASOS		3.60
Sephora		3.58
American Eagle		3.53
shein		3.52
ABC		3.42
Victoria's Secret		3.39
Kylie Cosmetics		3.36
Anastasia Beverly Hills		3.21
Urban Decay Cosmetics		3.04
Hennessy		3.04
Columbia Pictures		2.97
Abercrombie & Fitch		2.92
Tarte Cosmetics		2.88
Marc Jacobs		2.87
Nickelodeon		2.87
NFL		2.81