JoJo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,749,056
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:50 UTC
Genres
Biography
JoJo is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (69%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (167,200 avg views per post); Instagram builds the community layer. Affinity data highlights Barbie, Amazon Music, ULTA Beauty, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,749,056 · Engagements 42,455 · Rate 0.7% Posts 1,338 · Views 181,451 · Avg Likes 41,855 · Avg Comments 623 · Avg Views 181,451 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 33% 13-17: 6% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (33%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (11%) UNITED KINGDOM (7%) CANADA (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (40%), BRAZIL (11%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 36,248 avg likes/post · Tiktok: 167,200 avg views/post · Youtube: 14,251 avg views/post | Best reach: Tiktok 167,200 avg views; best engagement: Instagram 36,248 avg likes |
Top Brand Affinities
Barbie
Amazon Music
ULTA Beauty
Bath & Body Works
Influenster
OLD NAVY
Verizon
MISSGUIDED
Steve Madden
Fenty beauty
Target
Free People
| Brand | Category | Score |
|---|---|---|
| Barbie | 9.19 | |
| Amazon Music | 8.85 | |
| ULTA Beauty | 7.65 | |
| Bath & Body Works | 7.13 | |
| Influenster | 6.51 | |
| OLD NAVY | 6.40 | |
| Verizon | 6.28 | |
| MISSGUIDED | 6.03 | |
| Steve Madden | 5.78 | |
| Fenty beauty | 5.74 | |
| Target | 5.67 | |
| Free People | 5.54 | |
| boohoo | 5.52 | |
| Macy's | 5.32 | |
| MTV | 5.24 | |
| Hot Topic | 5.17 | |
| Pacific Northwest Wonderland | 5.12 | |
| Lollapalooza | 4.67 | |
| Urban Outfitters | 4.65 | |
| Coach | 4.58 | |
| FashionNova | 4.53 | |
| Kate Spade | 4.46 | |
| Smashbox | 4.34 | |
| NBC | 4.29 | |
| iHeartRadio Music Awards | 4.24 | |
| NORDSTROM | 4.20 | |
| Showtime | 4.11 | |
| Forever 21 | 4.02 | |
| Benefit Cosmetics | 3.97 | |
| Too Faced Cosmetics | 3.90 | |
| Babybump | 3.86 | |
| Dunkin' Donuts | 3.74 | |
| Coachella | 3.73 | |
| Gillette | 3.66 | |
| ASOS | 3.60 | |
| Sephora | 3.58 | |
| American Eagle | 3.53 | |
| shein | 3.52 | |
| ABC | 3.42 | |
| Victoria's Secret | 3.39 | |
| Kylie Cosmetics | 3.36 | |
| Anastasia Beverly Hills | 3.21 | |
| Urban Decay Cosmetics | 3.04 | |
| Hennessy | 3.04 | |
| Columbia Pictures | 2.97 | |
| Abercrombie & Fitch | 2.92 | |
| Tarte Cosmetics | 2.88 | |
| Marc Jacobs | 2.87 | |
| Nickelodeon | 2.87 | |
| NFL | 2.81 |
Official Profiles
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LoginArtist: JoJo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-12 03:00 UTC | JoJo | Bahnhof Pauli | Hamburg, Germany | |
| 2026-03-13 03:00 UTC | JoJo | Nachtleben | Frankfurt, Germany |
