joji Brand Affinity ranks highest Fallout at 7.34% . Very Strong. Score DMDB 71.78% | Fanbase 75.44%

joji — pop artist from JP.

Joji is a prominent artist in the digital music landscape. His latest album, SMITHEREENS, showcases a mature sonic direction with wistful ballads and lo-fi…

joji

Superstar

Country: JP | Gender: male | Artist ID: 11e81bcb-2459-a020-b186-a0369fe50396

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Genres

poppopviral popr&b, funk & soulalternative r&br&b/soulcontemporary r&bsoul

Influential: 71.78% Fanbase: 75.44% Trending: 69.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Fallout • 7.34% • Very Strong

As of 2025-09-09

11,858,745

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.78% | Fanbase 75.44% | Trending 69.95% | CAREER STAGE: SUPERSTAR

Biography

Joji is a prominent artist in the digital music landscape. His latest album, SMITHEREENS, showcases a mature sonic direction with wistful ballads and lo-fi sounds across its two parts, SIDE A and SIDE B. The album follows his previous release, Nectar, which peaked at #3 on the Billboard 200 chart and was executive produced and arranged by Joji himself.

Report Date: 2025-09-09

joji is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, PHILIPPINES, INDONESIA. The audience is heavily male (66%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (6,150,000 avg views per post); Instagram builds the community layer. Affinity data highlights Fallout, Resident Evil, SpeedPaint, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist joji score 7.87% — Very Strong bucket.

Brand: FalloutBrand: Resident EvilBrand: SpeedPaint

Followers:11,858,745

Engagements:932,697

Rate:7.9%

Posts:290

Avg Likes:904,983

Avg Comments:10,486

Avg Views:9,966,511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,858,745 · Engagements 932,697 · Rate 7.9% Posts 290 · Views 9,966,511 · Avg Likes 904,983 · Avg Comments 10,486 · Avg Views 9,966,511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (22%) PHILIPPINES (7%) INDONESIA (7%) BRAZIL (6%) THAILAND (4%)	Top regions: UNITED STATES (22%), PHILIPPINES (7%), INDONESIA (7%)
Platform Engagement	Instagram: 492,534 avg likes/post · Tiktok: 6,150,000 avg views/post · Youtube: 3,816,511 avg views/post	Best reach: Tiktok 6,150,000 avg views; best engagement: Instagram 492,534 avg likes

Top Brand Affinities

Fallout

Score: 7.34

Resident Evil

Score: 5.21

SpeedPaint

Score: 5.18

Cartoon Network

Score: 5.11

Final Fantasy

Score: 4.49

SoundCloud

Score: 4.32

League of Legends

Score: 4.05

Counter-Strike

Score: 3.98

Taco Bell

Score: 3.60

Prismacolor

Score: 3.57

Nintendo

Score: 3.49

Activision Blizzard

Score: 3.48

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Top Brand Affinities

Brand	Category	Score
Fallout		7.34
Resident Evil		5.21
SpeedPaint		5.18
Cartoon Network		5.11
Final Fantasy		4.49
SoundCloud		4.32
League of Legends		4.05
Counter-Strike		3.98
Taco Bell		3.60
Prismacolor		3.57
Nintendo		3.49
Activision Blizzard		3.48
Ubisoft		3.37
Pull&Bear		3.12
Stüssy		3.09
Chrysler		3.05
Urban Outfitters		2.87
Lollapalooza		2.74
Pokemon Go		2.72
Pokemon		2.72
Dr. Martens		2.64
Kodak		2.57
Coachella		2.54
Supreme		2.43
Bershka		2.42
AMC		2.33
Pepsi		2.30
Call of Duty		2.26
Vans		2.19
Polaroid		2.11
Spotify Music		1.99
A Game of Tones		1.98
Sprite		1.92
Walmart		1.90
Converse		1.89
Beats Electronics		1.88
Xbox		1.81
Sneakerhead		1.78
Fujifilm		1.77
McLaren		1.74
Star Wars		1.70
shein		1.61
Grand Theft Auto		1.57
PlayStation		1.57
Snapseed		1.56
Volvo		1.50
Showtime		1.48
Gymshark		1.46
NYX Cosmetics		1.42
Xiaomi		1.40