Johnny Drille

Johnny Drille — pop artist from NG.

Johnny Drille, born John Ighodaro, rose to fame after competing in Project Fame West Africa in 2013. His cover of “Awww” by Di’Ja caught the attention of Don…

Influence: 67.19% Fanbase: 62.27% Trending: 69.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 24.29% • Very Strong

As of 2025-09-09

4,056,829

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:41 UTC

Genres

popnigerian popothersworldwide

Biography

Johnny Drille, born John Ighodaro, rose to fame after competing in Project Fame West Africa in 2013. His cover of “Awww” by Di’Ja caught the attention of Don Jazzy, leading to his debut single “Wait For Me” in 2015. He was signed to Mavin Records in 2017 and has since become known for his captivating live performances, hosting successful "Johnny's Room Live" tours.

In 2021, Johnny released his debut album "Before We Fall Asleep" featuring collaborations with industry heavyweights. His single “Bad Dancer” paved the way for his 2022 EP ‘Home’, including the hit “How are You (My Friend)” which landed in the top 10 on Nigeria’s Apple Charts. With a growing fan base and a string of successful releases, Johnny Drille continues to make waves in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Johnny Drille is already in the conversation with 25-34 & 18-24 audiences in NIGERIA, UNITED STATES, KENYA. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (104,850 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Airtel, CNN, A.P.C. points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Johnny Drille score 0.91% — Low bucket.

Brand: AirtelBrand: CNNBrand: A.P.C.

Followers:4,056,829

Engagements:36,757

Rate:0.9%

Posts:899

Avg Likes:35,451

Avg Comments:978

Avg Views:153,388

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,056,829 · Engagements 36,757 · Rate 0.9% Posts 899 · Views 153,388 · Avg Likes 35,451 · Avg Comments 978 · Avg Views 153,388	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 37% 35-44: 6% 13-17: 3%	Largest: 25-34 (52%); next: 18-24 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	NIGERIA (29%) UNITED STATES (18%) KENYA (9%) UGANDA (5%) GHANA (5%)	Top regions: NIGERIA (29%), UNITED STATES (18%), KENYA (9%)
Platform Engagement	Instagram: 19,744 avg likes/post · Tiktok: 104,850 avg views/post · Youtube: 48,538 avg views/post	Best reach: Tiktok 104,850 avg views; best engagement: Instagram 19,744 avg likes

Top Brand Affinities

Airtel

Score: 24.29

CNN

Score: 16.01

A.P.C.

Score: 11.42

T.G.I. Friday's

Score: 5.85

Hennessy

Score: 5.74

FashionNova

Score: 5.08

MTV

Score: 4.85

BBC

Score: 4.61

FOREX

Score: 4.21

NBC

Score: 3.13

Pepsi

Score: 2.62

Paramount Pictures

Score: 2.56

Brand	Category	Score
Airtel		24.29
CNN		16.01
A.P.C.		11.42
T.G.I. Friday's		5.85
Hennessy		5.74
FashionNova		5.08
MTV		4.85
BBC		4.61
FOREX		4.21
NBC		3.13
Pepsi		2.62
Paramount Pictures		2.56
Monster Beverage		2.55
musical.ly		2.44
Fenty beauty		2.42
SoundCloud		2.36
Versace		2.28
Beats Electronics		2.22
ASOS		2.16
Vogue		2.15
Fendi		1.92
Oriflame		1.89
Primark		1.86
Adobe		1.71
Spotify Music		1.60
Guinness		1.47
H&M		1.42
Gucci		1.42
shein		1.40
Balenciaga		1.39
Louis Vuitton		1.34
Burberry		1.34
Coca-Cola		1.32
Lexus		1.27
Microsoft		1.22
SheInside		1.22
Rolex		1.04
Zara		1.02
HBO		1.01
Christian Dior		0.95
Amazon		0.91
Google		0.91
Samsung Group		0.90
Puma		0.87
NBA		0.85
Tommy Hilfiger		0.78
FIFA		0.77
Paypal		0.77
National Geographic		0.77
Supreme		0.72