John Smith

John Smith

Country: GB | Gender: male

Influence: 51.07% Fanbase: 22.62% Trending: 65.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 42.43% • Very Strong

As of 2025-09-08

14,952

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:38 UTC

Genres

popliverpool indiehip-hop & raphip-hop/rapamericannew americanafolk & traditionalindie folkbritish singer-songwritersinger/songwriter

Biography

John, an independent touring musician for eighteen years, hails from Essex, with roots in British folk and American guitar music. Drawing inspiration from artists like Richard Thompson and Ry Cooder, his distinctive blend of fingerstyle and slide guitar techniques has garnered over 100 million Spotify streams. His latest single "The World Turns," produced by Joe Henry, marks a new musical direction for Smith, following the success of his 2021 album "The Fray" and 2022 EP "The Fray Variations," featuring collaborations with notable artists such as Lisa Hannigan and Bill Frisell.

Known for his deeply romantic songwriting and innovative guitar work, John Smith's honey-on-gravel voice and mesmerizing fingerstyle guitar are unmistakable. His mastery of the instrument is showcased through unique techniques like slide guitar and detuning mid-song, captivating audiences globally in diverse settings from living rooms to sold-out concert halls. With a loyal following, Smith's music promises a viscerally emotional journey, whether experienced through his recordings or live performances.

John Smith Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

John Smith is a clear fit for 25-34 & 35-44 audiences with strength across UNITED KINGDOM, UNITED STATES, IRELAND. The audience is heavily male (69%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,325 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, MOOG, Akg, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist John Smith score 1.48%Moderate bucket.
Brand: AmpegBrand: MOOGBrand: Akg
Followers:14,952
Engagements:221
Rate:1.5%
Posts:806
Views:1,325
Avg Likes:214
Avg Comments:11
Avg Views:1,325

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,952 · Engagements 221 · Rate 1.5%
Posts 806 · Views 1,325 · Avg Likes 214 · Avg Comments 11 · Avg Views 1,325
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
35-44: 22%
18-24: 20%
45-64: 18%
Largest: 25-34 (39%); next: 35-44 (22%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED KINGDOM (51%)
UNITED STATES (14%)
IRELAND (6%)
CANADA (4%)
ITALY (2%)
Top regions: UNITED KINGDOM (51%), UNITED STATES (14%), IRELAND (6%)
Platform Engagement Instagram: 172 avg likes/post · Tiktok: 1,325 avg views/post Best reach: Tiktok 1,325 avg views; best engagement: Instagram 172 avg likes

Top Brand Affinities

Ampeg
Score: 42.43
MOOG
Score: 34.82
Akg
Score: 23.98
Sennheiser
Score: 22.37
Amazon Music
Score: 21.78
Pro Tools
Score: 18.89
Akai
Score: 13.59
Tate Modern
Score: 12.68
Mixcloud
Score: 12.45
Waitrose
Score: 12.43
Ableton
Score: 12.14
Kickstarter
Score: 11.78
Brand Category Score
Ampeg 42.43
MOOG 34.82
Akg 23.98
Sennheiser 22.37
Amazon Music 21.78
Pro Tools 18.89
Akai 13.59
Tate Modern 12.68
Mixcloud 12.45
Waitrose 12.43
Ableton 12.14
Kickstarter 11.78
Spotify Music 9.40
Guinness 8.92
BBC 8.32
Bose 6.11
Carlsberg 6.01
Tesco 4.93
Ryanair 4.85
Showtime 4.63
NBC 4.51
Emporium 4.31
Leica 4.29
Kodak 4.04
Paramount Pictures 3.82
Columbia Pictures 3.33
Olympus 3.28
Polaroid 3.06
SoundCloud 3.06
Baileys 3.03
Airbnb 3.02
Fujifilm 2.97
Dr. Martens 2.65
Carhartt 2.52
Beats Electronics 2.50
Lush 2.45
Martini 2.40
Lego 2.39
Lollapalooza 2.34
Aperol 2.30
Sunnies Studios 2.21
ASOS 2.15
Yamaha 2.14
Pixar 2.12
Transformers 2.12
Amazon 2.11
Warner Bros 2.05
A Game of Tones 2.02
Budweiser 1.99
Jaguar 1.92

Official Profiles

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Artist: John Smith

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired John Smith today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-22)

Total: 316,413

PLATFORM TOTAL %
Spotify Spotify 316,377 99.99%
Yandex Yandex 36 0.01%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC John Smith City of Pieve di Cento pieve di cento, Italy
2025-12-09 04:00 UTC John Smith Six Bars Jail Florence, Italy
2025-12-11 04:30 UTC John Smith Kulturfabrik Kofmehl Solothurn, Switzerland
2025-12-16 03:00 UTC John Smith The Prince Albert Gloucester, United Kingdom
2025-12-18 00:00 UTC John Smith The Folklore Rooms Brighton, United Kingdom
2025-12-19 03:00 UTC John Smith Union Chapel London, United Kingdom

Trending Artist