John Mellencamp Brand Affinity ranks highest Live Nation at 29.93% . Very Strong. Score DMDB 68.49% | Fanbase 59.45%

John Mellencamp — country artist from US.

John Mellencamp, a prominent singer/songwriter, has had a successful music career spanning over 35 years. He is recognized for his contributions to the music…

John Mellencamp

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-e698-db68-a9f9-a0369fe50396

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Genres

countrycountry rockrockrockpop rockalbum rockheartland rocksoft rockclassic rockmellow goldfolk & traditionalfolk rocksinger-songwriter

Influential: 68.49% Fanbase: 59.45% Trending: 73.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.93% • Very Strong

As of 2025-09-09

479,952

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.49% | Fanbase 59.45% | Trending 73.00% | CAREER STAGE: MAINSTREAM

Biography

John Mellencamp, a prominent singer/songwriter, has had a successful music career spanning over 35 years. He is recognized for his contributions to the music industry, having received accolades such as induction into the Rock and Roll Hall of Fame, a Grammy award, and various prestigious honors including the John Steinbeck Award and the Woody Guthrie Award. Mellencamp's involvement in social activism led to the creation of Farm Aid in 1985, alongside Willie Nelson and Neil Young, to support American family farmers.

Known for his powerful live performances, Mellencamp has established himself as one of the most accomplished concert performers globally. His dedication to addressing social issues through his music has earned him widespread acclaim and recognition, including the Americana Music Association's Lifetime Achievement Award and the ASCAP Foundation's Champion Award. Mellencamp's impact on the music industry will be further acknowledged with his upcoming induction into the Songwriters Hall of Fame in June 2018.

Report Date: 2025-09-09

John Mellencamp speaks to 45-64 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,112 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Margaritaville, Jim Beam, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist John Mellencamp score 0.51% — Low bucket.

Brand: Live NationBrand: MargaritavilleBrand: Jim Beam

Followers:479,952

Engagements:2,437

Rate:0.5%

Posts:1,916

Avg Likes:2,417

Avg Comments:300

Avg Views:2,112

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 479,952 · Engagements 2,437 · Rate 0.5% Posts 1,916 · Views 2,112 · Avg Likes 2,417 · Avg Comments 300 · Avg Views 2,112	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 28% 35-44: 26% 25-34: 26% 18-24: 17%	Largest: 45-64 (28%); next: 35-44 (26%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (61%) CANADA (8%) BRAZIL (3%) AUSTRALIA (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (61%), CANADA (8%), BRAZIL (3%)
Platform Engagement	Instagram: 2,243 avg likes/post · Youtube: 2,112 avg views/post	Best reach: Youtube 2,112 avg views; best engagement: Instagram 2,243 avg likes

Top Brand Affinities

Live Nation

Score: 29.93

Margaritaville

Score: 10.30

Jim Beam

Score: 9.46

Amazon Music

Score: 8.97

iHeartRadio Music Awards

Score: 8.43

FOX

Score: 7.63

Kroger

Score: 7.34

NBC

Score: 6.66

NHL

Score: 6.52

Coors

Score: 5.79

Gillette

Score: 5.49

CNN

Score: 5.43

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Top Brand Affinities

Brand	Category	Score
Live Nation		29.93
Margaritaville		10.30
Jim Beam		9.46
Amazon Music		8.97
iHeartRadio Music Awards		8.43
FOX		7.63
Kroger		7.34
NBC		6.66
NHL		6.52
Coors		5.79
Gillette		5.49
CNN		5.43
Holden		5.34
Publix		5.32
MTV		5.03
Paramount Pictures		4.98
FedEx		4.95
ESPN		4.72
Busch		4.58
Heinz		4.50
Verizon		4.29
Budweiser		4.20
Chick-fil-A		4.20
NFL		4.10
Taco Bell		4.09
Columbia Pictures		4.02
Walmart		3.97
Pfizer		3.75
WWE		3.58
Target		3.56
PetSmart		3.27
Costco		3.14
Pixar		3.10
Cadillac		3.07
Lollapalooza		3.00
Spotify Music		2.86
Martini		2.79
Snoopy And The Peanuts Gang		2.69
Emporium		2.63
Baileys		2.62
Sunnies Studios		2.56
Guinness		2.55
Philips		2.52
AMC		2.46
Carhartt		2.46
Amazon		2.45
Chrysler		2.41
Bellagio		2.34
Jeep		2.25
Jack Daniels		2.22