Joey Montana Brand Affinity ranks highest Univision at 21.83% . Very Strong. Score DMDB 62.54% | Fanbase 53.58%

Joey Montana — pop artist from PA.

Edgardo Antonio Miranda Beiro, known professionally as Joey Montana, is a Panamanian singer-songwriter in the urban genre. He began his career as a member of…

Joey Montana

Recognizable

Country: PA | Gender: male | Artist ID: 11e81bd2-dc40-f39e-b76c-a0369fe50396

Find Artist

Genres

poplatin poppanamanian poppop reggaetonpop peruanoasian pophip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaeton

Influential: 62.54% Fanbase: 53.58% Trending: 67.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 21.83% • Very Strong

As of 2025-09-09

4,890,020

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.54% | Fanbase 53.58% | Trending 67.02% | CAREER STAGE: MAINSTREAM

Biography

Edgardo Antonio Miranda Beiro, known professionally as Joey Montana, is a Panamanian singer-songwriter in the urban genre. He began his career as a member of the early reggaeton group La Factoría before embarking on a solo career in 2007. Montana has collaborated with a variety of artists including Sebastian Yatra, Greeicy, Nacho, Yandel, Juan Magan, Cali Y El Dandee, De la Ghetto, and Noriel. As a songwriter, he has contributed to tracks for CNCO, Thalia, Juanes, Silvestre Dangond, Luis Coronel, Lola Índigo, Greeicy, Sebastián Yatra, Nacho, Yandel, and others.

Report Date: 2025-09-09

Joey Montana builds repeat engagement among 18-24 & 25-34 audiences throughout PERU, ARGENTINA, ECUADOR. With a female-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (30,700 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Univision, Pioneer, LATAM point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joey Montana score 0.07% — Low bucket.

Brand: UnivisionBrand: PioneerBrand: LATAM

Followers:4,890,020

Engagements:3,639

Rate:0.1%

Posts:1,038

Avg Likes:3,410

Avg Comments:125

Avg Views:32,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,890,020 · Engagements 3,639 · Rate 0.1% Posts 1,038 · Views 32,504 · Avg Likes 3,410 · Avg Comments 125 · Avg Views 32,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	PERU (12%) ARGENTINA (11%) ECUADOR (10%) MEXICO (9%) VENEZUELA (9%)	Top regions: PERU (12%), ARGENTINA (11%), ECUADOR (10%)
Platform Engagement	Instagram: 1,106 avg likes/post · Tiktok: 30,700 avg views/post · Youtube: 1,804 avg views/post	Best reach: Tiktok 30,700 avg views; best engagement: Tiktok 2,153 avg likes

Top Brand Affinities

Univision

Score: 21.83

Pioneer

Score: 13.03

LATAM

Score: 12.92

Suavecito

Score: 7.56

Movistar

Score: 7.10

American Airlines

Score: 5.50

Smirnoff

Score: 5.01

KIA

Score: 4.53

Cafecito

Score: 4.43

VidaSana

Score: 4.42

Tomorrowland

Score: 3.39

Pull&Bear

Score: 3.26

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Top Brand Affinities

Brand	Category	Score
Univision		21.83
Pioneer		13.03
LATAM		12.92
Suavecito		7.56
Movistar		7.10
American Airlines		5.50
Smirnoff		5.01
KIA		4.53
Cafecito		4.43
VidaSana		4.42
Tomorrowland		3.39
Pull&Bear		3.26
Colgate		3.11
Stradivarius		3.01
Kylie Cosmetics		2.55
MTV		2.22
Bershka		1.94
Spotify Music		1.83
Huawei		1.79
Universal		1.78
Transformers		1.76
KFC		1.64
Pepsi		1.64
Pixar		1.56
shein		1.54
Coachella		1.54
SoundCloud		1.49
Forever 21		1.49
Herbalife		1.46
FIFA		1.45
musical.ly		1.40
Puma		1.37
Michael Kors		1.34
Hyundai		1.30
Guess		1.26
Zara		1.23
FashionNova		1.22
SheInside		1.21
Lamborghini		1.16
OREO		1.15
Versace		1.15
Maybelline		1.12
Calvin Klein		1.10
Sony		1.08
Los Angeles Lakers		1.07
Heineken		1.01
Tommy Hilfiger		1.00
Walt Disney		0.99
Red Bull		0.97
NYX Cosmetics		0.95