Joe Brand Affinity ranks highest Shea Moisture at 18.62% . Very Strong. Score DMDB 64.83% | Fanbase 53.11%

Joe — pop artist from US.

Joe is a skilled R&B vocalist with a background in gospel music. Raised in Georgia and later moving to Alabama, Joe's influences include gospel stars and soul…

Joe

Recognizable

Country: US | Gender: male | Artist ID: 5924c5c6-a317-11e9-b432-549f35161576

Find Artist

Genres

popdance pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swinghip-hop & rappop rap

Influential: 64.83% Fanbase: 53.11% Trending: 70.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 18.62% • Very Strong

As of 2025-09-09

1,286,094

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.83% | Fanbase 53.11% | Trending 70.69% | CAREER STAGE: MAINSTREAM

Biography

Joe is a skilled R&B vocalist with a background in gospel music. Raised in Georgia and later moving to Alabama, Joe's influences include gospel stars and soul legends. He released his debut album, "Everything," in 1993 and achieved success with singles like "Don't Wanna Be a Player" and "I Wanna Know."

Throughout the late 1990s and 2000s, Joe continued to release albums that performed well on the Billboard R&B chart. In the early 2010s, he collaborated with various artists on albums such as "The Good, the Bad, the Sexy" and "Doubleback: Evolution of R&B." His most recent album, "#MyNameIsJoeThomas," was released in 2016 and featured a mix of singles showcasing his diverse musical style.

Report Date: 2025-09-09

Joe resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily female (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 7,350,685 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Shea Moisture, Kinky-Curly, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joe score 4.64% — Very Strong bucket.

Brand: Shea MoistureBrand: Kinky-CurlyBrand: WNBA

Followers:1,286,094

Engagements:59,699

Rate:4.6%

Posts:617

Avg Likes:57,742

Avg Comments:2,178

Avg Views:7,351,158

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,286,094 · Engagements 59,699 · Rate 4.6% Posts 617 · Views 7,351,158 · Avg Likes 57,742 · Avg Comments 2,178 · Avg Views 7,351,158	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 31% 35-44: 16% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (31%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (49%) UNITED KINGDOM (6%) BRAZIL (4%) FRANCE (4%) KENYA (3%)	Top regions: UNITED STATES (49%), UNITED KINGDOM (6%), BRAZIL (4%)
Platform Engagement	Instagram: 4,710 avg likes/post · Tiktok: 473 avg views/post · Youtube: 7,350,685 avg views/post	Best reach: Youtube 7,350,685 avg views; best engagement: Youtube 53,027 avg likes

Top Brand Affinities

Shea Moisture

Score: 18.62

Kinky-Curly

Score: 18.13

WNBA

Score: 16.74

Benihana

Score: 10.79

iHeartRadio Music Awards

Score: 9.30

Amazon Music

Score: 9.07

boohoo

Score: 9.00

Steve Madden

Score: 9.00

Hennessy

Score: 7.73

Pro Tools

Score: 7.43

ESPN

Score: 7.29

FOX

Score: 7.02

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		18.62
Kinky-Curly		18.13
WNBA		16.74
Benihana		10.79
iHeartRadio Music Awards		9.30
Amazon Music		9.07
boohoo		9.00
Steve Madden		9.00
Hennessy		7.73
Pro Tools		7.43
ESPN		7.29
FOX		7.02
T.J. Maxx		6.95
NBC		6.80
Cheesecake Factory		6.79
FashionNova		6.24
CNN		6.24
ULTA Beauty		6.06
Chick-fil-A		5.90
OLD NAVY		5.60
Los Angeles Lakers		5.50
MTV		5.48
NORDSTROM		5.37
ASOS		5.30
Macy's		5.28
Fenty beauty		5.19
Verizon		5.13
Bath & Body Works		5.04
NFL		5.03
Coach		4.81
Target		4.67
HomeGoods		4.58
Philips		4.40
Alexander McQueen		4.29
Margaritaville		4.23
BALMAIN		3.95
FedEx		3.93
NBA		3.88
Walmart		3.88
Uber		3.86
Fendi		3.81
Bethesda Softworks		3.65
shein		3.33
NARS Cosmetics		3.32
Christian Louboutin		3.22
Marc Jacobs		3.22
ABC		3.20
Timberland		3.06
GAP		3.00
Urban Outfitters		2.93