Joan Manuel Serrat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,246
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:30 UTC
Genres
Biography
Throughout his career, Serrat achieved milestones such as winning first place at Rio de Janeiro's World Music Festival in 1969 and receiving accolades from the Spanish government in 1995. Despite facing health challenges, including surgery for bladder cancer in 2004, Serrat continued to release popular albums like Sinfónico in 2003 and collaborated with other artists on projects such as Dos Pájaros de un Tiro with Joaquín Sabina in 2007. In 2012, he reunited with Sabina for the album La Orquesta del Titanic.
Joan Manuel Serrat indexes high with fans in the 45-64 range in SPAIN, ARGENTINA, MEXICO. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 354 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward El Corte Ingles, Cafecito, Movistar, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Joan Manuel Serrat when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,246 · Engagements 354 · Rate 2.7% Posts 39 · Views 0 · Avg Likes 354 · Avg Comments 26 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 37% 35-44: 26% 25-34: 26% 18-24: 10% |
Largest: 45-64 (37%); next: 35-44 (26%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
SPAIN (32%) ARGENTINA (24%) MEXICO (8%) CHILE (7%) UNITED STATES (5%) |
Top regions: SPAIN (32%), ARGENTINA (24%), MEXICO (8%) |
| Platform Engagement | Instagram: 354 avg likes/post | best engagement: Instagram 354 avg likes |
Top Brand Affinities
El Corte Ingles
Cafecito
Movistar
Riachuelo
VidaSana
Carolina Herrera
Daewoo
Spotify Music
Columbia Pictures
Lollapalooza
Carrefour
Cadillac
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 30.66 | |
| Cafecito | 13.95 | |
| Movistar | 13.59 | |
| Riachuelo | 10.51 | |
| VidaSana | 9.12 | |
| Carolina Herrera | 8.08 | |
| Daewoo | 6.13 | |
| Spotify Music | 3.78 | |
| Columbia Pictures | 2.74 | |
| Lollapalooza | 2.18 | |
| Carrefour | 2.03 | |
| Cadillac | 1.88 | |
| musical.ly | 1.82 | |
| Aperol | 1.65 | |
| Pepsi | 1.48 | |
| Renault | 1.37 | |
| Coca-Cola | 1.33 | |
| HBO | 1.30 | |
| Netflix | 1.25 | |
| Ferrero | 1.23 | |
| Amazon | 1.21 | |
| Beats Electronics | 1.11 | |
| DC Entertainment | 1.04 | |
| Lamborghini | 1.04 | |
| Star Wars | 1.02 | |
| CBS | 1.02 | |
| Vogue | 1.01 | |
| National Geographic | 0.94 | |
| Christian Dior | 0.93 | |
| Walt Disney | 0.89 | |
| Yamaha | 0.89 | |
| Pandora | 0.88 | |
| Nikon | 0.84 | |
| Ferrari | 0.79 | |
| Levi's | 0.76 | |
| Universal | 0.74 | |
| Marvel | 0.71 | |
| Sony | 0.70 | |
| Prada | 0.68 | |
| Ray-Ban | 0.67 | |
| SoundCloud | 0.60 | |
| Polaroid | 0.59 | |
| Chanel | 0.58 | |
| MAC Cosmetics | 0.55 | |
| Walmart | 0.54 | |
| Ford | 0.52 | |
| Travelgram | 0.51 | |
| Honda | 0.50 | |
| Chevrolet | 0.47 | |
| Zara | 0.44 |
Official Profiles
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LoginArtist: Joan Manuel Serrat
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
