Joan Manuel Serrat Brand Affinity ranks highest El Corte Ingles at 30.66% . Very Strong. Score DMDB 58.68% | Fanbase 46.06%

Joan Manuel Serrat — pop artist from ES.

Joan Manuel Serrat, a Spanish singer/songwriter, began his musical journey as a teenager when he received his first guitar. In 1964, he secured a record deal…

Joan Manuel Serrat

Recognizable

Country: ES | Gender: male | Artist ID: 11e81bd0-ea86-453c-99db-a0369fe50396

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Genres

poppopspanish popjazz & standardstrovaeuropeancantautorlatinnueva cancionnova canco

Influential: 58.68% Fanbase: 46.06% Trending: 65.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 30.66% • Very Strong

As of 2025-09-09

13,246

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.68% | Fanbase 46.06% | Trending 65.00% | CAREER STAGE: MAINSTREAM

Biography

Joan Manuel Serrat, a Spanish singer/songwriter, began his musical journey as a teenager when he received his first guitar. In 1964, he secured a record deal with local label Edigsa after appearing on a radio show hosted by Salvador Escamilla. Serrat's debut album was released in 1967, followed by successful albums like Dedicado a Antonio Machado, Poeta in 1969 and Mediterraneo in 1971, which garnered acclaim in Spain and Latin America.

Throughout his career, Serrat achieved milestones such as winning first place at Rio de Janeiro's World Music Festival in 1969 and receiving accolades from the Spanish government in 1995. Despite facing health challenges, including surgery for bladder cancer in 2004, Serrat continued to release popular albums like Sinfónico in 2003 and collaborated with other artists on projects such as Dos Pájaros de un Tiro with Joaquín Sabina in 2007. In 2012, he reunited with Sabina for the album La Orquesta del Titanic.

Report Date: 2025-09-09

Joan Manuel Serrat indexes high with fans in the 45-64 range in SPAIN, ARGENTINA, MEXICO. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 354 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward El Corte Ingles, Cafecito, Movistar, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Joan Manuel Serrat when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joan Manuel Serrat score 2.67% — Strong bucket.

Brand: El Corte InglesBrand: CafecitoBrand: Movistar

Followers:13,246

Engagements:354

Rate:2.7%

Posts:39

Avg Likes:354

Avg Comments:26

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,246 · Engagements 354 · Rate 2.7% Posts 39 · Views 0 · Avg Likes 354 · Avg Comments 26 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 37% 35-44: 26% 25-34: 26% 18-24: 10%	Largest: 45-64 (37%); next: 35-44 (26%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	SPAIN (32%) ARGENTINA (24%) MEXICO (8%) CHILE (7%) UNITED STATES (5%)	Top regions: SPAIN (32%), ARGENTINA (24%), MEXICO (8%)
Platform Engagement	Instagram: 354 avg likes/post	best engagement: Instagram 354 avg likes

Top Brand Affinities

El Corte Ingles

Score: 30.66

Cafecito

Score: 13.95

Movistar

Score: 13.59

Riachuelo

Score: 10.51

VidaSana

Score: 9.12

Carolina Herrera

Score: 8.08

Daewoo

Score: 6.13

Spotify Music

Score: 3.78

Columbia Pictures

Score: 2.74

Lollapalooza

Score: 2.18

Carrefour

Score: 2.03

Cadillac

Score: 1.88

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		30.66
Cafecito		13.95
Movistar		13.59
Riachuelo		10.51
VidaSana		9.12
Carolina Herrera		8.08
Daewoo		6.13
Spotify Music		3.78
Columbia Pictures		2.74
Lollapalooza		2.18
Carrefour		2.03
Cadillac		1.88
musical.ly		1.82
Aperol		1.65
Pepsi		1.48
Renault		1.37
Coca-Cola		1.33
HBO		1.30
Netflix		1.25
Ferrero		1.23
Amazon		1.21
Beats Electronics		1.11
DC Entertainment		1.04
Lamborghini		1.04
Star Wars		1.02
CBS		1.02
Vogue		1.01
National Geographic		0.94
Christian Dior		0.93
Walt Disney		0.89
Yamaha		0.89
Pandora		0.88
Nikon		0.84
Ferrari		0.79
Levi's		0.76
Universal		0.74
Marvel		0.71
Sony		0.70
Prada		0.68
Ray-Ban		0.67
SoundCloud		0.60
Polaroid		0.59
Chanel		0.58
MAC Cosmetics		0.55
Walmart		0.54
Ford		0.52
Travelgram		0.51
Honda		0.50
Chevrolet		0.47
Zara		0.44