Jill Scott Brand Affinity ranks highest Shea Moisture at 24.00% . Very Strong. Score DMDB 69.69% | Fanbase 60.48%

Jill Scott — pop artist from US.

Jill Scott is an R&B artist known for her poetic lyrics and powerful vocals. She gained recognition with her debut album, Who Is Jill Scott? Words and Sounds,…

Jill Scott

Superstar

Country: US | Gender: female | Artist ID: 11e81bc7-147f-e456-b8dc-a0369fe50396

Find Artist

Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulquiet stormr&b/soulfunksoulrnbcontemporary r&bhip-hop & raphip hop

Influential: 69.69% Fanbase: 60.48% Trending: 74.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 24.00% • Very Strong

As of 2025-09-09

3,348,944

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.69% | Fanbase 60.48% | Trending 74.30% | CAREER STAGE: SUPERSTAR

Biography

Jill Scott is an R&B artist known for her poetic lyrics and powerful vocals. She gained recognition with her debut album, Who Is Jill Scott? Words and Sounds, Vol. 1 in 2000, which earned her four Grammy nominations. Scott's subsequent albums, including Beautifully Human (2004) and The Real Thing (2007), continued her success, with hits like "Cross My Mind" and "Hate on Me." In addition to her music career, Scott has also made a mark in acting, receiving accolades for her roles in projects like The No. 1 Ladies' Detective Agency and Black Panther.

Born and raised in North Philadelphia, Jill Scott initially pursued a career in education before transitioning to music and theater. Her collaboration with The Roots on "You Got Me" brought her early recognition, despite not being featured on the studio version. Scott's later albums, such as The Light of the Sun (2011) and Woman (2015), achieved commercial success and critical acclaim. Alongside her music career, Scott continued to excel in acting, earning an NAACP Image Award for her performance in Sins of the Mother. Throughout her career, Scott has collaborated with various artists and maintained a strong presence in both the music and entertainment industries.

Report Date: 2025-09-09

Jill Scott indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 27,034 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Shea Moisture, WNBA, Banana Republic, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Jill Scott when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jill Scott score 0.41% — Low bucket.

Brand: Shea MoistureBrand: WNBABrand: Banana Republic

Followers:3,348,944

Engagements:13,743

Rate:0.4%

Posts:733

Avg Likes:13,665

Avg Comments:460

Avg Views:27,034

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,348,944 · Engagements 13,743 · Rate 0.4% Posts 733 · Views 27,034 · Avg Likes 13,665 · Avg Comments 460 · Avg Views 27,034	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 25% 35-44: 21% 45-64: 7%	Largest: 25-34 (44%); next: 18-24 (25%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (68%) UNITED KINGDOM (5%) BRAZIL (4%) FRANCE (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (68%), UNITED KINGDOM (5%), BRAZIL (4%)
Platform Engagement	Instagram: 12,647 avg likes/post · Youtube: 27,034 avg views/post	Best reach: Youtube 27,034 avg views; best engagement: Instagram 12,647 avg likes

Top Brand Affinities

Shea Moisture

Score: 24.00

WNBA

Score: 22.33

Banana Republic

Score: 10.82

Delta

Score: 8.56

Benihana

Score: 8.39

Amazon Music

Score: 7.21

ULTA Beauty

Score: 6.70

Barbie

Score: 6.47

FashionNova

Score: 6.37

FOX

Score: 6.14

Macy's

Score: 6.01

Walgreens

Score: 5.81

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Shea Moisture		24.00
WNBA		22.33
Banana Republic		10.82
Delta		8.56
Benihana		8.39
Amazon Music		7.21
ULTA Beauty		6.70
Barbie		6.47
FashionNova		6.37
FOX		6.14
Macy's		6.01
Walgreens		5.81
Publix		5.73
Verizon		5.69
Hennessy		5.69
CNN		5.57
NORDSTROM		5.50
iHeartRadio Music Awards		5.47
NBC		5.33
Chick-fil-A		5.14
Coach		5.13
Kroger		5.09
Steve Madden		5.03
boohoo		4.91
ESPN		4.63
FedEx		4.45
Fenty beauty		4.12
Philips		3.94
NFL		3.93
OLD NAVY		3.73
Sneakerhead		3.53
Target		3.44
Dr. Martens		3.40
Walmart		3.40
SoundCloud		3.38
NARS Cosmetics		3.26
Beats Electronics		3.25
shein		3.07
Los Angeles Lakers		3.05
NBA		3.01
GAP		2.90
MTV		2.88
Urban Outfitters		2.85
ASOS		2.83
Marc Jacobs		2.80
Kodak		2.74
Uber		2.71
SheInside		2.69
Skoda		2.65
Spotify Music		2.59