Jerry Rivera
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,807,086
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Jerry Rivera's excellence in salsa music has earned him recognition across various categories. He received Latin Grammy nominations for Best Salsa Performance with his album "De Otra Manera," as well as Best Tropical Latin Music Performance for "Fresco" and "Cara De Niño". Additionally, his contributions have led to nominations at the Billboard Latin Music Awards.
With an impressive sales record, Rivera stands as one of the best-selling salsa artists of all time. His collaborations with notable music stars like Don Omar, Yandel, Malú, and Carlos Santana, among others, have further solidified his broad appeal and musical influence. Jerry Rivera's versatility extends beyond musical genres, showcasing his skill in romantic ballads and boleros, which have influenced his evolution within salsa and made him a role model for younger audiences.
Jerry Rivera is a clear fit for 18-24 & 25-34 audiences with strength across COLOMBIA, UNITED STATES, DOMINICAN REPUBLIC. The audience is heavily male (57%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (123,350 avg views per post); Instagram builds the community layer. Affinity data highlights Univision, La Perla, Bodytech, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,807,086 · Engagements 31,353 · Rate 0.8% Posts 3,305 · Views 125,574 · Avg Likes 29,656 · Avg Comments 929 · Avg Views 125,574 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 36% 35-44: 11% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (36%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
COLOMBIA (18%) UNITED STATES (13%) DOMINICAN REPUBLIC (12%) ECUADOR (12%) PERU (12%) |
Top regions: COLOMBIA (18%), UNITED STATES (13%), DOMINICAN REPUBLIC (12%) |
| Platform Engagement | Instagram: 17,336 avg likes/post · Tiktok: 123,350 avg views/post · Youtube: 2,224 avg views/post | Best reach: Tiktok 123,350 avg views; best engagement: Instagram 17,336 avg likes |
Top Brand Affinities
Univision
La Perla
Bodytech
Suavecito
Amazon Music
LATAM
American Airlines
Cafecito
VidaSana
Movistar
Atmos
Amway
| Brand | Category | Score |
|---|---|---|
| Univision | 23.85 | |
| La Perla | 22.31 | |
| Bodytech | 14.61 | |
| Suavecito | 14.15 | |
| Amazon Music | 13.23 | |
| LATAM | 10.14 | |
| American Airlines | 10.00 | |
| Cafecito | 9.81 | |
| VidaSana | 8.12 | |
| Movistar | 7.65 | |
| Atmos | 6.99 | |
| Amway | 5.47 | |
| Steve Madden | 5.33 | |
| iHeartRadio Music Awards | 5.08 | |
| Colgate | 4.91 | |
| NBC | 3.75 | |
| Gatorade | 3.59 | |
| OLD NAVY | 3.32 | |
| Pic Collage | 3.05 | |
| Target | 2.72 | |
| Urban Outfitters | 2.55 | |
| Nickelodeon | 2.38 | |
| Versace | 2.31 | |
| Snoopy And The Peanuts Gang | 2.13 | |
| Dolce & Gabbana | 2.11 | |
| Busch | 2.09 | |
| Guess | 2.07 | |
| Herbalife | 2.07 | |
| Forever 21 | 1.99 | |
| Lacoste | 1.89 | |
| Make Up For Ever | 1.85 | |
| Michael Kors | 1.68 | |
| Fenty beauty | 1.67 | |
| Airbnb | 1.59 | |
| Sephora | 1.56 | |
| Marvel | 1.54 | |
| Spotify Music | 1.52 | |
| Walmart | 1.51 | |
| SWAROVSKI | 1.44 | |
| Lexus | 1.43 | |
| Pepsi | 1.40 | |
| Sneakerhead | 1.37 | |
| Hyundai | 1.35 | |
| NFL | 1.35 | |
| SoundCloud | 1.33 | |
| Calvin Klein | 1.29 | |
| Pixar | 1.26 | |
| Oakley | 1.25 | |
| Paypal | 1.24 | |
| SheInside | 1.23 |
Official Profiles
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LoginArtist: Jerry Rivera
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
