Jennifer Hudson Brand Affinity ranks highest Barbie at 9.53% . Very Strong. Score DMDB 67.60% | Fanbase 61.45%

Jennifer Hudson — pop artist from US.

Born in 1981 in Chicago, Illinois, Jennifer Hudson began her musical journey singing in church and participating in local talent shows and school productions.…

Jennifer Hudson

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc7-e960-4102-ad61-a0369fe50396

Find Artist

Genres

popdance poppophip popr&b, funk & soulr&burban contemporaryneo soulr&b/soulrnbcontemporary r&bsoulamericanhollywood

Influential: 67.60% Fanbase: 61.45% Trending: 70.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 9.53% • Very Strong

As of 2025-09-09

12,761,320

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.60% | Fanbase 61.45% | Trending 70.68% | CAREER STAGE: MAINSTREAM

Biography

Born in 1981 in Chicago, Illinois, Jennifer Hudson began her musical journey singing in church and participating in local talent shows and school productions. She gained national recognition in 2004 as a contestant on American Idol, finishing seventh but quickly transitioning to a successful career in music and acting. Hudson's breakout role as Effie White in the film Dreamgirls (2006) earned her an Academy Award, setting the stage for a Grammy-winning debut album in 2008. Her subsequent albums, I Remember Me (2011) and JHUD (2014), showcased her versatility as both a singer and actress, with notable roles in films like Winnie Mandela and The Color Purple revival on Broadway.

In addition to her music career, Hudson has ventured into producing, hosting, and voice acting, earning accolades such as an Emmy and a Tony award. Her portrayal of Aretha Franklin in the 2021 biopic Respect further solidified her status as a multi-talented artist. In 2024, Hudson released The Gift of Love, her first studio album in a decade, featuring traditional holiday songs and collaborations with renowned artists like David Foster and Kirk Franklin. With a diverse range of projects and achievements, Jennifer Hudson continues to captivate audiences with her powerful voice and dynamic performances.

Report Date: 2025-09-09

Jennifer Hudson converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, SOUTH AFRICA. Audience shape is heavily female (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 188,550 avg views per post, with supportive conversation on Instagram. Shared audience with Barbie, KARL LAGERFELD, Coach underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jennifer Hudson score 0.21% — Low bucket.

Brand: BarbieBrand: KARL LAGERFELDBrand: Coach

Followers:12,761,320

Engagements:26,812

Rate:0.2%

Posts:7,168

Avg Likes:25,809

Avg Comments:291

Avg Views:215,691

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,761,320 · Engagements 26,812 · Rate 0.2% Posts 7,168 · Views 215,691 · Avg Likes 25,809 · Avg Comments 291 · Avg Views 215,691	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 38% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (30%) BRAZIL (13%) SOUTH AFRICA (4%) UNITED KINGDOM (4%) KENYA (3%)	Top regions: UNITED STATES (30%), BRAZIL (13%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 15,317 avg likes/post · Tiktok: 188,550 avg views/post · Youtube: 27,141 avg views/post	Best reach: Tiktok 188,550 avg views; best engagement: Instagram 15,317 avg likes

Top Brand Affinities

Barbie

Score: 9.53

KARL LAGERFELD

Score: 6.01

Coach

Score: 5.65

OLD NAVY

Score: 5.51

Macy's

Score: 4.88

iHeartRadio Music Awards

Score: 4.86

Steve Madden

Score: 4.72

NBC

Score: 4.63

Fenty beauty

Score: 4.60

Alexander McQueen

Score: 4.60

Verizon

Score: 4.58

Nickelodeon

Score: 4.52

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Top Brand Affinities

Brand	Category	Score
Barbie		9.53
KARL LAGERFELD		6.01
Coach		5.65
OLD NAVY		5.51
Macy's		4.88
iHeartRadio Music Awards		4.86
Steve Madden		4.72
NBC		4.63
Fenty beauty		4.60
Alexander McQueen		4.60
Verizon		4.58
Nickelodeon		4.52
FashionNova		3.45
Hennessy		3.03
Philips		3.03
ASOS		3.01
Target		2.75
NARS Cosmetics		2.67
Busch		2.62
shein		2.57
Tiffany & Co		2.56
SheInside		2.52
TOM FORD		2.47
Too Faced Cosmetics		2.42
Christian Louboutin		2.27
Walmart		2.27
Timberland		2.16
MTV		2.14
Dr. Martens		2.06
Tesco		2.05
Pixar		2.04
Sunnies Studios		2.04
Coachella		2.04
Vogue		2.02
Pic Collage		2.01
Dolce & Gabbana		1.93
Showtime		1.88
Versace		1.86
Paramount Pictures		1.85
Warner Bros		1.84
Forever 21		1.83
Sephora		1.80
NFL		1.79
Anastasia Beverly Hills		1.79
Spotify Music		1.78
Polo Ralph Lauren		1.78
Urban Decay Cosmetics		1.78
Burberry		1.78
Tarte Cosmetics		1.77
Victoria's Secret		1.76