Jazmine Sullivan

Jazmine Sullivan — pop artist from US.

Jazmine Sullivan debuted with her album Fearless in 2008, which reached #1 on Billboard’s Top R&B/Hip-Hop Albums chart and received 7 Grammy Awards…

Influence: 70.33% Fanbase: 59.39% Trending: 75.80% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.67% • Very Strong

As of 2025-10-02

1,108,607

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-12-07 09:20:43 UTC

Genres

popdance poppophip popmainstream popr&b, funk & soulr&burban contemporaryalternative r&bneo soulr&b/soulpop r&brnbcontemporary r&b

Biography

Jazmine Sullivan debuted with her album Fearless in 2008, which reached #1 on Billboard’s Top R&B/Hip-Hop Albums chart and received 7 Grammy Awards nominations. Known for her storytelling through songs, particularly resonating with Black women, Sullivan continued to receive critical acclaim with subsequent albums Love Me Back (2010) and Reality Show (2012).

In 2022, Sullivan won her first Grammy Award for Best R&B Album with Heaux Tales, which also produced the RIAA-certified Platinum single “Pick Up Your Feelings.” Her success extended to winning multiple NAACP Image Awards and a BET Award. Following this, Sullivan released Heaux Tales, Mo’ Tales: The Deluxe, earning a spot on the 2022 TIME100 list, recognizing her influence and achievements.

Top Brand Affinities

Report Date: 2025-10-02

Jazmine Sullivan connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 839,265 avg views per post; Youtube adds dependable engagement depth. Overlap with Amazon Music, NBC, Publix highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Jazmine Sullivan moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jazmine Sullivan score 1.14% — Moderate bucket.

Brand: Amazon MusicBrand: NBCBrand: Publix

Followers:1,108,607

Engagements:12,588

Rate:1.1%

Posts:913

Avg Likes:12,257

Avg Comments:326

Avg Views:839,265

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,108,607 · Engagements 12,588 · Rate 1.1% Posts 913 · Views 839,265 · Avg Likes 12,257 · Avg Comments 326 · Avg Views 839,265	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 10% 13-17: 6%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (70%) UNITED KINGDOM (4%) BRAZIL (3%) SOUTH AFRICA (3%) CANADA (2%)	Top regions: UNITED STATES (70%), UNITED KINGDOM (4%), BRAZIL (3%)
Platform Engagement	Instagram: 736 avg likes/post · Youtube: 839,265 avg views/post	Best reach: Youtube 839,265 avg views; best engagement: Youtube 11,521 avg likes

Top Brand Affinities

Amazon Music

Score: 8.67

NBC

Score: 7.65

Publix

Score: 6.71

FashionNova

Score: 6.45

Hennessy

Score: 6.28

Verizon

Score: 5.79

iHeartRadio Music Awards

Score: 5.13

boohoo

Score: 4.60

Target

Score: 4.59

Fenty beauty

Score: 4.32

CNN

Score: 4.30

Steve Madden

Score: 4.28

Brand	Category	Score
Amazon Music		8.67
NBC		7.65
Publix		6.71
FashionNova		6.45
Hennessy		6.28
Verizon		5.79
iHeartRadio Music Awards		5.13
boohoo		4.60
Target		4.59
Fenty beauty		4.32
CNN		4.30
Steve Madden		4.28
shein		3.69
SheInside		3.38
Walmart		3.33
Philips		3.08
Pixar		3.00
Forever 21		2.80
Tiffany & Co		2.67
ASOS		2.48
NFL		2.25
SoundCloud		2.24
MTV		2.22
Cadillac		2.16
Paramount Pictures		2.15
Paypal		2.11
Sneakerhead		2.10
Amazon		2.03
Los Angeles Lakers		2.03
NBA		1.87
Sephora		1.82
Pic Collage		1.81
Crocs		1.81
Spotify Music		1.80
NYX Cosmetics		1.71
Coachella		1.59
Too Faced Cosmetics		1.56
Pandora		1.50
The Olympic Games		1.48
Versace		1.45
Louis Vuitton		1.45
Vogue		1.43
H&M		1.38
Balenciaga		1.31
Beats Electronics		1.31
MAC Cosmetics		1.29
Anastasia Beverly Hills		1.26
Gucci		1.25
Netflix		1.20
Puma		1.19