Jazmine Sullivan Brand Affinity ranks highest Amazon Music at 8.95% . Very Strong. Score DMDB 70.33% | Fanbase 59.39%

Jazmine Sullivan — pop artist from US.

Jazmine Sullivan debuted with her album Fearless in 2008, which reached #1 on Billboard’s Top R&B/Hip-Hop Albums chart and received 7 Grammy Awards…

Jazmine Sullivan

Superstar

Country: US | Gender: female | Artist ID: 11e81bbe-a755-5008-a3dd-a0369fe50396

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Genres

popdance poppophip popmainstream popr&b, funk & soulr&burban contemporaryalternative r&bneo soulr&b/soulpop r&brnbcontemporary r&b

Influential: 70.33% Fanbase: 59.39% Trending: 75.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.95% • Very Strong

As of 2025-09-09

1,106,709

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.33% | Fanbase 59.39% | Trending 75.80% | CAREER STAGE: SUPERSTAR

Biography

Jazmine Sullivan debuted with her album Fearless in 2008, which reached #1 on Billboard’s Top R&B/Hip-Hop Albums chart and received 7 Grammy Awards nominations. Known for her storytelling through songs, particularly resonating with Black women, Sullivan continued to receive critical acclaim with subsequent albums Love Me Back (2010) and Reality Show (2012).

In 2022, Sullivan won her first Grammy Award for Best R&B Album with Heaux Tales, which also produced the RIAA-certified Platinum single “Pick Up Your Feelings.” Her success extended to winning multiple NAACP Image Awards and a BET Award. Following this, Sullivan released Heaux Tales, Mo’ Tales: The Deluxe, earning a spot on the 2022 TIME100 list, recognizing her influence and achievements.

Report Date: 2025-09-09

Jazmine Sullivan connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 839,265 avg views per post; Youtube adds dependable engagement depth. Overlap with Amazon Music, NBC, Hennessy highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Jazmine Sullivan moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jazmine Sullivan score 1.14% — Moderate bucket.

Brand: Amazon MusicBrand: NBCBrand: Hennessy

Followers:1,106,709

Engagements:12,567

Rate:1.1%

Posts:913

Avg Likes:12,236

Avg Comments:326

Avg Views:839,265

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,106,709 · Engagements 12,567 · Rate 1.1% Posts 913 · Views 839,265 · Avg Likes 12,236 · Avg Comments 326 · Avg Views 839,265	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 10% 13-17: 6%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (70%) UNITED KINGDOM (4%) BRAZIL (3%) SOUTH AFRICA (3%) CANADA (2%)	Top regions: UNITED STATES (70%), UNITED KINGDOM (4%), BRAZIL (3%)
Platform Engagement	Instagram: 715 avg likes/post · Youtube: 839,265 avg views/post	Best reach: Youtube 839,265 avg views; best engagement: Youtube 11,521 avg likes

Top Brand Affinities

Amazon Music

Score: 8.95

NBC

Score: 6.73

Hennessy

Score: 6.17

iHeartRadio Music Awards

Score: 6.15

FashionNova

Score: 5.96

Publix

Score: 5.29

Verizon

Score: 5.24

boohoo

Score: 5.15

Fenty beauty

Score: 4.94

Target

Score: 4.71

CNN

Score: 4.01

Philips

Score: 3.36

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Top Brand Affinities

Brand	Category	Score
Amazon Music		8.95
NBC		6.73
Hennessy		6.17
iHeartRadio Music Awards		6.15
FashionNova		5.96
Publix		5.29
Verizon		5.24
boohoo		5.15
Fenty beauty		4.94
Target		4.71
CNN		4.01
Philips		3.36
Pixar		3.24
shein		3.17
MTV		3.09
Forever 21		3.06
SheInside		3.04
Walmart		2.98
Tiffany & Co		2.46
NFL		2.23
Cadillac		2.13
SoundCloud		2.09
Sneakerhead		2.07
Los Angeles Lakers		2.02
Amazon		2.01
NYX Cosmetics		1.82
Sephora		1.81
Paramount Pictures		1.80
Spotify Music		1.78
Versace		1.75
Paypal		1.65
NBA		1.63
MAC Cosmetics		1.58
Pandora		1.54
Louis Vuitton		1.48
Beats Electronics		1.43
Coachella		1.42
Pepsi		1.42
H&M		1.42
Vogue		1.37
CBS		1.33
Gucci		1.29
Anastasia Beverly Hills		1.29
Yves Saint Laurent		1.26
Puma		1.23
The Olympic Games		1.22
Netflix		1.18
Balenciaga		1.13
Universal		1.11
Chipotle Mexican Grill		1.08