Jay Rock Brand Affinity ranks highest Live Nation at 25.48% . Very Strong. Score DMDB 68.33% | Fanbase 59.05%

Jay Rock — hip-hop & rap artist from US.

Born and raised in Los Angeles, Johnny Reed McKinzie, Jr., known professionally as Jay Rock, is a rapper hailing from the Watts neighborhood. In 2005, he…

Jay Rock

Recognizable

Country: US | Gender: male | Artist ID: 11e81bce-2558-d4a2-acaf-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapconscious hip hopgangster raphip-hop/rapunderground hip hopcontemporary hip hop

Influential: 68.33% Fanbase: 59.05% Trending: 72.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.48% • Very Strong

As of 2025-09-09

1,357,278

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.33% | Fanbase 59.05% | Trending 72.97% | CAREER STAGE: MAINSTREAM

Biography

Born and raised in Los Angeles, Johnny Reed McKinzie, Jr., known professionally as Jay Rock, is a rapper hailing from the Watts neighborhood. In 2005, he signed with Top Dawg Entertainment and released his debut album, Follow Me Home, in 2011. Jay Rock's discography includes the albums 90059 (2015) and Redemption (2018), with notable singles such as "All My Life (In the Ghetto)" and "Win."

Throughout his career, Jay Rock has collaborated with artists like Kendrick Lamar and Future, earning critical acclaim and Grammy nominations. His impactful contributions to tracks like "King's Dead" have solidified his presence in the rap scene. In 2023, Jay Rock made a comeback with the release of "Eastside," signaling the anticipation for his upcoming fourth album.

Report Date: 2025-09-09

Jay Rock builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, CANADA. With a heavily male (76%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (13,958 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, Akai, WNBA point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jay Rock score 1.38% — Moderate bucket.

Brand: Live NationBrand: AkaiBrand: WNBA

Followers:1,357,278

Engagements:18,754

Rate:1.4%

Posts:48

Avg Likes:18,709

Avg Comments:363

Avg Views:13,958

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,357,278 · Engagements 18,754 · Rate 1.4% Posts 48 · Views 13,958 · Avg Likes 18,709 · Avg Comments 363 · Avg Views 13,958	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 8% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (44%) BRAZIL (5%) CANADA (4%) FRANCE (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (44%), BRAZIL (5%), CANADA (4%)
Platform Engagement	Instagram: 17,681 avg likes/post · Youtube: 13,958 avg views/post	Best reach: Youtube 13,958 avg views; best engagement: Instagram 17,681 avg likes

Top Brand Affinities

Live Nation

Score: 25.48

Akai

Score: 23.34

WNBA

Score: 18.46

Pro Tools

Score: 18.36

True Religion

Score: 15.88

New Era

Score: 13.46

Palm Angels

Score: 12.88

Amazon Music

Score: 11.82

SoundCloud

Score: 11.71

Hennessy

Score: 10.20

Champion

Score: 10.00

Beats Electronics

Score: 9.72

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Top Brand Affinities

Brand	Category	Score
Live Nation		25.48
Akai		23.34
WNBA		18.46
Pro Tools		18.36
True Religion		15.88
New Era		13.46
Palm Angels		12.88
Amazon Music		11.82
SoundCloud		11.71
Hennessy		10.20
Champion		10.00
Beats Electronics		9.72
iHeartRadio Music Awards		9.44
Benihana		9.16
Los Angeles Lakers		8.62
Ableton		7.80
ESPN		7.68
Nice Kicks		6.79
Sole Collector		6.59
MTV		6.46
Sneakerhead		6.09
Steve Madden		6.03
Maison Margiela		5.97
NBA		5.86
Kodak		5.79
Pioneer		5.52
Spotify Music		5.21
NFL		4.99
CNN		4.81
Coach		4.67
Supreme		4.29
Kickstagram		4.25
Verizon		4.02
Mortal Kombat		3.99
Stüssy		3.90
Coachella		3.82
Urban Outfitters		3.73
ASOS		3.58
NBC		3.40
Christian Louboutin		3.19
Versace		3.17
Carhartt		3.05
Timberland		3.04
Forever 21		3.03
BALMAIN		2.97
Dr. Martens		2.97
shein		2.92
TOM FORD		2.91
Puma		2.84
Barber Shop Connect		2.84