Jay Chou Brand Affinity ranks highest GENTLE MONSTER at 29.62% . Very Strong. Score DMDB 63.80% | Fanbase 60.59%

Jay Chou — pop artist from TW.

Jay Chou, a Taiwanese artist, emerged as a key figure in early 21st-century Asian pop music. Since his debut album "Jay" in 2000, he has sold millions of…

Jay Chou

Recognizable

Country: TW | Gender: male | Artist ID: 4b5dcc1c-b8da-11e8-b61d-525400009efb

Find Artist

Genres

popmandopoptaiwan popc-poppopasian popasianzhongguo feng

Influential: 63.80% Fanbase: 60.59% Trending: 65.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 29.62% • Very Strong

As of 2025-09-09

13,880,768

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.80% | Fanbase 60.59% | Trending 65.40% | CAREER STAGE: MAINSTREAM

Biography

Jay Chou, a Taiwanese artist, emerged as a key figure in early 21st-century Asian pop music. Since his debut album "Jay" in 2000, he has sold millions of records, reshaping the Mandopop scene with his unique blend of hip-hop, R&B, Chinese folk, and classical influences. Chou's success extended internationally, with hit albums like "Fantasy" (2001) and "Common Jasmine Orange" (2004), as well as acting roles in films such as "Initial D" (2005) and "The Green Hornet" (2011).

Born Chou Chieh-lun in 1979 in northern Taiwan, Jay Chou began his musical journey early, mastering piano and cello while honing his songwriting skills. His breakthrough came with the release of his debut album, leading to a string of successful releases and ventures into film and directing. Chou's latest album, "Greatest Works of Art" (2022), continues his legacy as a prolific and influential artist in the global music landscape.

Report Date: 2025-09-09

Jay Chou converts attention from 18-24 & 25-34 audiences across TAIWAN, MALAYSIA, UNITED STATES. Audience shape is heavily male (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 709,854 avg views per post, with supportive conversation on Instagram. Shared audience with GENTLE MONSTER, Casetify, AirAsia underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jay Chou score 1.05% — Moderate bucket.

Brand: GENTLE MONSTERBrand: CasetifyBrand: AirAsia

Followers:13,880,768

Engagements:145,112

Rate:1.0%

Posts:1,718

Avg Likes:144,422

Avg Comments:2,685

Avg Views:709,854

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,880,768 · Engagements 145,112 · Rate 1.0% Posts 1,718 · Views 709,854 · Avg Likes 144,422 · Avg Comments 2,685 · Avg Views 709,854	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 7% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	TAIWAN (31%) MALAYSIA (13%) UNITED STATES (13%) HONG KONG SAR CHINA (7%) VIETNAM (7%)	Top regions: TAIWAN (31%), MALAYSIA (13%), UNITED STATES (13%)
Platform Engagement	Instagram: 129,508 avg likes/post · Youtube: 709,854 avg views/post	Best reach: Youtube 709,854 avg views; best engagement: Instagram 129,508 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 29.62

Casetify

Score: 20.45

AirAsia

Score: 9.04

7-Eleven

Score: 8.41

Maison Margiela

Score: 6.79

Shake Shack

Score: 6.63

Marriott

Score: 6.35

Dyson

Score: 5.85

Stüssy

Score: 4.90

Coach

Score: 4.82

Innisfree

Score: 4.57

Moncler

Score: 4.51

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		29.62
Casetify		20.45
AirAsia		9.04
7-Eleven		8.41
Maison Margiela		6.79
Shake Shack		6.63
Marriott		6.35
Dyson		5.85
Stüssy		4.90
Coach		4.82
Innisfree		4.57
Moncler		4.51
Costco		4.46
Carhartt		4.11
Gundam		4.08
Miu Miu		3.95
Fujifilm		3.90
G-shock		3.77
Ferragamo		3.58
UNIQLO		3.49
Pizza Hut		3.36
Leica		3.34
Petronas		3.24
Hermès		3.04
GAP		2.97
Snoopy And The Peanuts Gang		2.97
Harrods		2.90
Supreme		2.79
Bulgari		2.74
IKEA		2.72
Lego		2.69
Moschino		2.68
Yves Saint Laurent		2.67
Dr. Martens		2.59
Pokemon Go		2.50
The North Face		2.47
Tiffany		2.46
KENZO		2.40
Starbucks		2.39
KFC		2.32
Transformers		2.27
Polo Ralph Lauren		2.25
LEGOLAND		2.15
Walt Disney		2.05
Chanel		2.03
Timberland		1.96
Kodak		1.92
Tiffany & Co		1.92
New Balance		1.86
Fendi		1.84