Jasmine Sandlas Brand Affinity ranks highest Sabyasachi Mukherjee at 17.44% . Very Strong. Score DMDB 55.84% | Fanbase 56.00%

Jasmine Sandlas — pop artist from IN.

Jasmine Sandlas, a Punjabi-born artist raised in California, has established herself as a prominent figure in the Punjabi music scene since debuting in 2008…

Jasmine Sandlas

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bc6-9755-9fd4-a7fa-a0369fe50396

Find Artist

Genres

popdesi poppunjabi poppophip-hop & raphip-hop/rap

Influential: 55.84% Fanbase: 56.00% Trending: 55.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 17.44% • Very Strong

As of 2025-09-09

6,516,097

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.84% | Fanbase 56.00% | Trending 55.76% | CAREER STAGE: MAINSTREAM

Biography

Jasmine Sandlas, a Punjabi-born artist raised in California, has established herself as a prominent figure in the Punjabi music scene since debuting in 2008 with her first song, "Muskan." With a discography of over 100 songs, she has delivered popular tracks in both the Punjabi and Bollywood music industries, including hits like "Yaar Na Miley" and "Taras." Known for her global Punjabi hits such as "Illegal Weapon" and "Sip Sip," she has released three albums to date and is currently working on her fourth, emphasizing her identity as an album artist within the industry. Sandlas is recognized by fans as the "Gulabi Queen."

Report Date: 2025-09-09

Jasmine Sandlas is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, PAKISTAN, BANGLADESH. The audience is heavily male (83%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (314,620 avg views per post); Instagram builds the community layer. Affinity data highlights Sabyasachi Mukherjee, Maruti, Mahindra, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jasmine Sandlas score 1.34% — Moderate bucket.

Brand: Sabyasachi MukherjeeBrand: MarutiBrand: Mahindra

Followers:6,516,097

Engagements:87,387

Rate:1.3%

Posts:384

Avg Likes:87,270

Avg Comments:817

Avg Views:474,173

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,516,097 · Engagements 87,387 · Rate 1.3% Posts 384 · Views 474,173 · Avg Likes 87,270 · Avg Comments 817 · Avg Views 474,173	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 40% 35-44: 4% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (40%)
Gender Split	Female: 18% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	INDIA (68%) PAKISTAN (16%) BANGLADESH (5%) UNITED STATES (3%) UNITED ARAB EMIRATES (2%)	Top regions: INDIA (68%), PAKISTAN (16%), BANGLADESH (5%)
Platform Engagement	Instagram: 65,107 avg likes/post · Tiktok: 314,620 avg views/post · Youtube: 159,553 avg views/post	Best reach: Tiktok 314,620 avg views; best engagement: Instagram 65,107 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 17.44

Maruti

Score: 10.69

Mahindra

Score: 9.50

Bajaj

Score: 4.87

Genesis

Score: 4.58

Ray-Ban

Score: 3.92

musical.ly

Score: 3.55

Gymshark

Score: 3.48

Armani

Score: 2.84

MTV

Score: 2.60

Geocaching

Score: 2.47

Land Rover

Score: 2.45

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		17.44
Maruti		10.69
Mahindra		9.50
Bajaj		4.87
Genesis		4.58
Ray-Ban		3.92
musical.ly		3.55
Gymshark		3.48
Armani		2.84
MTV		2.60
Geocaching		2.47
Land Rover		2.45
KTM		2.28
Snapseed		2.26
Under Armour		2.01
Huda Beauty		1.89
Travelgram		1.70
Puma		1.69
Beats Electronics		1.69
Mitsubishi		1.51
shein		1.48
Versace		1.48
KFC		1.46
KitKat		1.42
Levi's		1.40
Reebok		1.34
Forever 21		1.32
Gucci		1.31
Zara		1.31
Tommy Hilfiger		1.29
Ford		1.28
L'Oréal Paris		1.25
Red Bull		1.25
Nikon		1.24
Prada		1.22
Suzuki		1.21
Hyundai		1.21
Harley-Davidson		1.19
Toyota		1.18
SheInside		1.17
Apple		1.15
Burberry		1.11
Audi		1.11
WWE		1.09
National Geographic		1.08
Mercedes-Benz		1.07
BMW		1.06
Adobe		1.05
H&M		1.00
Xiaomi		1.00