Jão Brand Affinity ranks highest Santander at 67.39% . Very Strong. Score DMDB 58.83% | Fanbase 55.38%

Jão — pop artist from BR.

Jão, a Brazilian pop artist, has become a prominent figure in the music scene, notably selling out three dates at the Allianz Parque in his sixth year of…

Jão

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc8-fb47-6502-8d0a-a0369fe50396

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Genres

poppoppop nacionalmainstream popr&b, funk & soulfunk cariocahip-hop & raphip-hop/raplatinnova mpbpop lgbtq+ brasileira

Influential: 58.83% Fanbase: 55.38% Trending: 60.56%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Santander • 67.39% • Very Strong

As of 2025-09-09

4,250,202

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.83% | Fanbase 55.38% | Trending 60.56% | CAREER STAGE: MAINSTREAM

Biography

Jão, a Brazilian pop artist, has become a prominent figure in the music scene, notably selling out three dates at the Allianz Parque in his sixth year of career. Born in Américo Brasiliense, a small town in São Paulo, Jão always aspired to perform for large audiences, a dream he now fulfills. Following the releases of LOBOS, ANTI-HERÓI, and PIRATA, Jão's fourth album, SUPER, made history as the highest debut for an album on Spotify Brazil on August 14, accumulating over 8.4 million plays on its first day. With a passion for live performances, Jão shines on stage, where he captivates audiences and solidifies his presence.

In 2024, Jão embarked on the SUPERTURNÊ, a highly successful tour in terms of ticket sales and audience reception. Additionally, Jão has graced the stages of major festivals in Brazil and worldwide, including Rock in Rio, Rock in Rio Lisboa, Lollapalooza, and The Town, showcasing his talent to diverse audiences.

Report Date: 2025-09-09

Jão speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, PORTUGAL, UNITED STATES. Composition is heavily female (57%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (400,600 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Santander, ChilliBeans, Lojas Renner, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jão score 2.98% — Strong bucket.

Brand: SantanderBrand: ChilliBeansBrand: Lojas Renner

Followers:4,250,202

Engagements:126,615

Rate:3.0%

Posts:535

Avg Likes:113,744

Avg Comments:2,540

Avg Views:596,204

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,250,202 · Engagements 126,615 · Rate 3.0% Posts 535 · Views 596,204 · Avg Likes 113,744 · Avg Comments 2,540 · Avg Views 596,204	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 26% 13-17: 7% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (0%) FRANCE (0%) RUSSIA (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (0%)
Platform Engagement	Instagram: 17,944 avg likes/post · Tiktok: 400,600 avg views/post · Youtube: 195,604 avg views/post	Best reach: Tiktok 400,600 avg views; best engagement: Tiktok 85,700 avg likes

Top Brand Affinities

Santander

Score: 67.39

ChilliBeans

Score: 60.36

Lojas Renner

Score: 44.50

OSGEMEOS

Score: 40.08

Lollapalooza

Score: 38.09

Riachuelo

Score: 32.91

Bauducco

Score: 30.83

Citi

Score: 28.63

Itaú

Score: 21.14

Ifood

Score: 18.06

Banco Bradesco

Score: 17.71

Itaipava

Score: 13.36

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Top Brand Affinities

Brand	Category	Score
Santander		67.39
ChilliBeans		60.36
Lojas Renner		44.50
OSGEMEOS		40.08
Lollapalooza		38.09
Riachuelo		32.91
Bauducco		30.83
Citi		28.63
Itaú		21.14
Ifood		18.06
Banco Bradesco		17.71
Itaipava		13.36
Cacau Show		13.06
Hering		10.41
Havaianas		9.34
Pfizer		8.95
Boticario		8.84
DreamWorks		8.44
LATAM		7.44
Barbie		7.22
Catupiry		5.40
Moda Praia		4.97
ABC		3.51
Colgate		3.37
Budweiser		3.26
Cartoon Network		3.26
Nestlé		3.25
Avon		3.13
Pixar		3.11
Renault		3.06
CBS Television Studios		2.98
DC Entertainment		2.79
League of Legends		2.63
Heineken		2.55
Spotify Music		2.47
Faber-Castell		2.35
Netflix		2.34
Showtime		2.33
CBS		2.32
MTV		2.31
Coca-Cola		2.23
Carrefour		2.18
HBO		2.18
McDonald's		1.94
shein		1.93
Tomorrowland		1.85
Marvel Entertainment		1.81
Polaroid		1.79
KitKat		1.77
Pepsi		1.71