Janelle Monáe Brand Affinity ranks highest HBO Max at 12.42% . Very Strong. Score DMDB 67.48% | Fanbase 60.57%

Janelle Monáe — pop artist from US.

Janelle Monáe is a versatile artist known for blending soul, funk, new wave, and Southern hip-hop in their music. The Grammy-nominated singer, rapper,…

Janelle Monáe

Recognizable

Country: US | Gender: non-binary | Artist ID: 11e81bc0-5837-dc8c-b6b5-a0369fe50396

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Genres

popdance poppopr&b, funk & soulr&burban contemporaryalternative r&bneo soulr&b/soulcontemporary r&bsoulalternativeescape roomhip-hop & rapatl hip hopelectronicelectropopafricanafrofuturism

Influential: 67.48% Fanbase: 60.57% Trending: 70.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

HBO Max • 12.42% • Very Strong

As of 2025-09-09

6,645,532

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.48% | Fanbase 60.57% | Trending 70.93% | CAREER STAGE: MAINSTREAM

Biography

Janelle Monáe is a versatile artist known for blending soul, funk, new wave, and Southern hip-hop in their music. The Grammy-nominated singer, rapper, songwriter, arranger, and producer gained recognition for their theatrical retro-futuristic sound and science fiction themes. Monáe released three successful albums in the 2010s - The ArchAndroid (2010), The Electric Lady (2013), and Dirty Computer (2018) - exploring themes of oppression, identity, and liberation. Their music, including hits like "Tightrope" and "Make Me Feel," has garnered widespread acclaim and commercial success.

In 2023, Monáe released The Age of Pleasure, dedicated to the African diaspora and featuring collaborations with artists like Grace Jones and CKay. The album received critical praise and a Grammy nomination for Album of the Year in 2024. Alongside their music career, Monáe has also appeared in various films and television series, showcasing their talent in acting and expanding their artistic reach beyond the music industry.

Report Date: 2025-09-09

Janelle Monáe commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (130,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with HBO Max, Barbie, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Janelle Monáe score 0.41% — Low bucket.

Brand: HBO MaxBrand: BarbieBrand: Amazon Music

Followers:6,645,532

Engagements:26,940

Rate:0.4%

Posts:306

Avg Likes:26,170

Avg Comments:549

Avg Views:167,074

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,645,532 · Engagements 26,940 · Rate 0.4% Posts 306 · Views 167,074 · Avg Likes 26,170 · Avg Comments 549 · Avg Views 167,074	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 38% 35-44: 10% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (52%) BRAZIL (9%) UNITED KINGDOM (5%) CANADA (3%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (52%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 18,949 avg likes/post · Tiktok: 130,500 avg views/post · Youtube: 36,574 avg views/post	Best reach: Tiktok 130,500 avg views; best engagement: Instagram 18,949 avg likes

Top Brand Affinities

HBO Max

Score: 12.42

Barbie

Score: 9.22

Amazon Music

Score: 8.20

Coach

Score: 7.89

Macy's

Score: 7.66

Hot Topic

Score: 6.45

Fenty beauty

Score: 6.00

iHeartRadio Music Awards

Score: 5.76

Maison Margiela

Score: 5.68

Alexander McQueen

Score: 5.59

ULTA Beauty

Score: 5.49

Verizon

Score: 5.31

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Top Brand Affinities

Brand	Category	Score
HBO Max		12.42
Barbie		9.22
Amazon Music		8.20
Coach		7.89
Macy's		7.66
Hot Topic		6.45
Fenty beauty		6.00
iHeartRadio Music Awards		5.76
Maison Margiela		5.68
Alexander McQueen		5.59
ULTA Beauty		5.49
Verizon		5.31
boohoo		5.18
Free People		5.11
ESPN		4.98
Kroger		4.73
Steve Madden		4.64
Dr. Martens		4.57
Hennessy		4.43
Loewe		4.32
FashionNova		4.15
Cartoon Network		3.99
CNN		3.97
Kickstarter		3.90
NBC		3.90
NORDSTROM		3.64
Target		3.63
Paramount Pictures		3.56
ASOS		3.53
Mortal Kombat		3.51
TOM FORD		3.50
BALMAIN		3.07
Urban Outfitters		3.01
Coachella		2.95
Vogue		2.89
Showtime		2.88
Forever 21		2.78
Matrix		2.74
Marc Jacobs		2.73
Moschino		2.73
NARS Cosmetics		2.67
SoundCloud		2.59
Spotify Music		2.55
Nickelodeon		2.50
NFL		2.44
Sneakerhead		2.39
Los Angeles Lakers		2.38
shein		2.38
GAP		2.38
Timberland		2.34