James TW Brand Affinity ranks highest iHeartRadio Music Awards at 20.89% . Very Strong. Score DMDB 62.71% | Fanbase 51.52%

James TW — pop artist from GB.

James TW, born James Taylor-Watts in 1997, is a British singer/songwriter known for his romantic ballads and acoustic pop songs. Starting his musical journey…

James TW

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbd-fa01-3de0-9059-a0369fe50396

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Genres

poppoppost-teen popviral popuk popneo mellowindie cafe popmainstream poprockpop rockelectronicelectronicfolk & traditionalsinger/songwriter

Influential: 62.71% Fanbase: 51.52% Trending: 68.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 20.89% • Very Strong

As of 2025-09-09

639,790

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.71% | Fanbase 51.52% | Trending 68.30% | CAREER STAGE: MAINSTREAM

Biography

James TW, born James Taylor-Watts in 1997, is a British singer/songwriter known for his romantic ballads and acoustic pop songs. Starting his musical journey as a drummer in his father's wedding band at age ten, he later added guitar and piano to his repertoire. Influenced by artists like John Mayer and Ed Sheeran, TW gained recognition for his soulful style, releasing his debut EP, Just a Number, in 2014. With the support of Shawn Mendes, he signed with Island Records.

In 2016, TW gained international attention with his single "When You Love Someone," followed by his debut album, Chapters, in 2019. Throughout the years, he continued to release singles and EPs, including Heartbeat Changes in 2022. TW's music has resonated with audiences worldwide, particularly in Europe and Scandinavia, showcasing his talent as a rising singer/songwriter in the music industry.

Report Date: 2025-09-09

James TW speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, INDIA. Composition is heavily female (63%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (11,106 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near iHeartRadio Music Awards, Emporio Armani, Accor Hotels, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist James TW score 0.21% — Low bucket.

Brand: iHeartRadio Music AwardsBrand: Emporio ArmaniBrand: Accor Hotels

Followers:639,790

Engagements:1,326

Rate:0.2%

Posts:2,212

Avg Likes:1,250

Avg Comments:66

Avg Views:17,071

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 639,790 · Engagements 1,326 · Rate 0.2% Posts 2,212 · Views 17,071 · Avg Likes 1,250 · Avg Comments 66 · Avg Views 17,071	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 10% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (10%) INDIA (7%) BRAZIL (7%) PHILIPPINES (6%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (10%), INDIA (7%)
Platform Engagement	Instagram: 389 avg likes/post · Tiktok: 5,965 avg views/post · Youtube: 11,106 avg views/post	Best reach: Youtube 11,106 avg views; best engagement: Tiktok 446 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 20.89

Emporio Armani

Score: 11.78

Accor Hotels

Score: 11.65

Amazon Music

Score: 11.26

Efteling

Score: 7.83

MTV

Score: 7.49

Marks & Spencer

Score: 6.63

Selfridges

Score: 6.37

Armani

Score: 6.13

boohoo

Score: 5.40

Lollapalooza

Score: 4.23

Movistar

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		20.89
Emporio Armani		11.78
Accor Hotels		11.65
Amazon Music		11.26
Efteling		7.83
MTV		7.49
Marks & Spencer		6.63
Selfridges		6.37
Armani		6.13
boohoo		5.40
Lollapalooza		4.23
Movistar		4.12
Urban Outfitters		3.84
Verizon		3.84
Harrods		3.81
Coachella		3.43
Dr. Martens		3.12
Primark		3.09
NBC		3.07
Hollister Co		3.04
Topshop		3.04
Polaroid		2.99
Aperol		2.99
Spotify Music		2.92
Cadbury		2.85
Pull&Bear		2.85
ASOS		2.81
CBS Television Studios		2.62
CBS		2.60
Calvin Klein		2.36
Showtime		2.33
Tomorrowland		2.31
Pixar		2.27
Philips		2.26
Universal		2.17
Victoria's Secret		2.10
Nickelodeon		2.06
Paramount Pictures		2.02
Lush		1.93
AMC		1.93
Sunnies Studios		1.91
H&M		1.89
shein		1.86
McLaren		1.77
Warner Bros		1.76
Bershka		1.76
Walt Disney		1.70
Converse		1.70
musical.ly		1.67
Target		1.64