
James Blunt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
6,381,217
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
2025-10-07 18:52:43 UTC
Genres
Biography
Blunt's career took off after the success of "You're Beautiful," which topped charts worldwide, and his debut album sold over ten million copies globally. Despite a brief hiatus and struggles with artistic credibility, Blunt returned with albums like Moon Landing and Once Upon a Mind, featuring collaborations with artists like Ed Sheeran and Ryan Tedder. His seventh album, Who We Used to Be, released in 2023, reflects Blunt's introspective songwriting and polished pop sound, solidifying his place in the music industry.
James Blunt cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, UNITED STATES, INDIA. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 65,700 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Qantas, Marks & Spencer, Holden, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 6,381,217 · Engagements 14,947 · Rate 0.2% Posts 1,878 · Views 102,843 · Avg Likes 14,449 · Avg Comments 583 · Avg Views 102,843 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 46% 25-34: 35% 35-44: 10% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (35%) |
Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
Top Countries |
BRAZIL (14%) UNITED STATES (10%) INDIA (6%) UNITED KINGDOM (5%) MEXICO (4%) |
Top regions: BRAZIL (14%), UNITED STATES (10%), INDIA (6%) |
Platform Engagement | Instagram: 8,628 avg likes/post · Tiktok: 65,700 avg views/post · Youtube: 37,143 avg views/post | Best reach: Tiktok 65,700 avg views; best engagement: Instagram 8,628 avg likes |
Top Brand Affinities
Qantas
Marks & Spencer
Holden
Kmart
New Line Cinema
Columbia Pictures
Heinz
Lindt
Guinness
BBC
Harrods
Summit Entertainment
Brand | Category | Score |
---|---|---|
Qantas | Travel & Hospitality | 9.22 |
Marks & Spencer | Apparel & Fashion | 8.10 |
Holden | Automotive | 6.52 |
Kmart | Apparel & Fashion | 6.01 |
New Line Cinema | Entertainment | 5.90 |
Columbia Pictures | Entertainment | 3.57 |
Heinz | Food & Snacks | 3.51 |
Lindt | Snacks & Confectionery | 3.51 |
Guinness | Alcoholic Beverages | 3.36 |
BBC | Apparel & Fashion | 3.23 |
Harrods | Luxury & Designer | 3.22 |
Summit Entertainment | Entertainment | 3.15 |
Cadbury | Snacks & Confectionery | 3.12 |
Lush | Beauty & Personal Care | 2.89 |
Geocaching | Sports & Outdoors | 2.83 |
Showtime | Entertainment | 2.67 |
Alfa Romeo | Automotive | 2.62 |
NBC | Entertainment & Media | 2.58 |
Dr. Martens | Apparel & Fashion | 2.54 |
Aperol | Alcoholic Beverages | 2.53 |
HBO | Entertainment & Media | 2.51 |
Martini | Alcoholic Beverages | 2.44 |
Lollapalooza | Entertainment | 2.40 |
Baileys | Beverages | 2.40 |
Polaroid | Cameras & Photography | 2.36 |
Topshop | Apparel & Fashion | 2.27 |
Bellagio | Travel & Hospitality | 2.21 |
Tesco | Grocery & Pantry | 2.21 |
Primark | Apparel & Fashion | 2.18 |
AMC | Entertainment | 2.15 |
Tiffany | Jewelry & Watches | 2.10 |
Land Rover | Automotive | 2.07 |
Warner Bros | Entertainment | 2.01 |
IKEA | Home & Furniture | 1.89 |
Sunnies Studios | Apparel & Fashion | 1.85 |
Tomorrowland | Apparel & Fashion | 1.83 |
ASOS | Apparel & Fashion | 1.82 |
National Geographic | Entertainment & Media | 1.78 |
Coachella | Apparel & Fashion | 1.78 |
Under Armour | Apparel & Fashion | 1.77 |
Jack Daniels | Beverages | 1.74 |
Fiat | Automotive | 1.71 |
Lego | Toys & Games | 1.69 |
Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.68 |
The Olympic Games | Sports & Outdoors | 1.62 |
Spotify Music | Entertainment & Media | 1.61 |
Star Wars | Entertainment | 1.58 |
Universal | Entertainment | 1.55 |
Pizza Lover | Food & Snacks | 1.54 |
Nutella | Food & Snacks | 1.54 |
Official Profiles
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LoginArtist: James Blunt
The map shows every radio station that aired James Blunt today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 19,507,374
PLATFORM | TOTAL | % | |
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13,988,383 | 71.71% |
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2,518,708 | 12.91% |
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2,467,494 | 12.65% |
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532,789 | 2.73% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 14:33:26 | You're Beautiful - Clean dit | Luv 107.1 | Dubai, AE | 189 |
2025-08-22 14:19:45 | Wisemen | Eirewave | Belfast, GB | 214 |
2025-08-22 14:18:57 | So Far Gone | Plein Air | Besançon, FR | 205 |
2025-08-22 14:17:55 | Bonfire Heart | Donau 3 Fm | Ulm, DE | 232 |
2025-08-22 14:10:51 | 1973 (Radio Edit) | Radio Zürisee | Zurich, CH | 228 |
2025-08-22 14:06:27 | You're Beautiful - Clean dit | Radio Mont-Blanc | Annecy, FR | 178 |
2025-08-22 13:51:17 | The Truth | Hit Radio FFH | Frankfurt, DE | 145 |
2025-08-22 13:46:31 | Cold | Radio RTN | Saint-Blaise, CH | 199 |
2025-08-22 13:43:22 | You're Beautiful - Clean dit | 3SHI (Mixx FM 107.7) | Hamilton, AU | 195 |
2025-08-22 13:37:27 | You're Beautiful | Baden FM | Stuttgart, DE | 189 |
Popularity (2025-10-06)
Platform | % |
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No data. |