Jagged Edge
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
1,432,175
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:19:33 UTC
Genres
Biography
Over the years, Jagged Edge continued to release albums, including Jagged Little Thrill (2001), Hard (2003), and The Baby Makin' Project (2007). The group reunited with Dupri for J.E. Heartbreak II in 2014 and released their ninth album, Layover, in 2017, showcasing their signature harmonies with a modern twist.
Jagged Edge has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 22,580 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, WNBA, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,432,175 · Engagements 2,079 · Rate 0.1% Posts 226 · Views 22,580 · Avg Likes 2,054 · Avg Comments 141 · Avg Views 22,580 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 31% 35-44: 15% 45-64: 3% |
Largest: 25-34 (47%); next: 18-24 (31%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (71%) UNITED KINGDOM (4%) BRAZIL (3%) KENYA (2%) SOUTH AFRICA (2%) |
Top regions: UNITED STATES (71%), UNITED KINGDOM (4%), BRAZIL (3%) |
| Platform Engagement | Instagram: 1,265 avg likes/post · Youtube: 22,580 avg views/post | Best reach: Youtube 22,580 avg views; best engagement: Instagram 1,265 avg likes |
Top Brand Affinities
Live Nation
WNBA
Pioneer
True Religion
Amazon Music
Pro Tools
iHeartRadio Music Awards
New Era
Verizon
Benihana
ESPN
Delta
| Brand | Category | Score |
|---|---|---|
| Live Nation | 51.78 | |
| WNBA | 24.32 | |
| Pioneer | 14.19 | |
| True Religion | 13.03 | |
| Amazon Music | 12.14 | |
| Pro Tools | 10.56 | |
| iHeartRadio Music Awards | 10.11 | |
| New Era | 10.03 | |
| Verizon | 9.03 | |
| Benihana | 8.50 | |
| ESPN | 7.38 | |
| Delta | 7.22 | |
| T.J. Maxx | 6.68 | |
| Hennessy | 6.49 | |
| Ableton | 6.44 | |
| Gerber | 6.40 | |
| FashionNova | 6.31 | |
| MTV | 5.92 | |
| ULTA Beauty | 5.87 | |
| NORDSTROM | 5.73 | |
| Coach | 5.71 | |
| CNN | 5.59 | |
| Champion | 5.37 | |
| NFL | 5.21 | |
| Publix | 5.11 | |
| American Airlines | 5.10 | |
| Macy's | 4.94 | |
| Philips | 4.77 | |
| Los Angeles Lakers | 4.62 | |
| boohoo | 4.55 | |
| Chick-fil-A | 4.52 | |
| Nickelodeon | 4.51 | |
| NBA | 4.43 | |
| Walmart | 4.38 | |
| OLD NAVY | 4.34 | |
| FedEx | 4.27 | |
| Beats Electronics | 4.26 | |
| SoundCloud | 4.14 | |
| Steve Madden | 4.12 | |
| NBC | 3.96 | |
| ASOS | 3.84 | |
| Fenty beauty | 3.67 | |
| Fendi | 3.60 | |
| Barber Shop Connect | 3.59 | |
| Urban Outfitters | 3.52 | |
| Bacardi | 3.38 | |
| shein | 3.26 | |
| Sneakerhead | 3.25 | |
| Comedy Central | 3.21 | |
| Spotify Music | 2.99 |
Official Profiles
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LoginArtist: Jagged Edge
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 5,581,379
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Pandora |
2,545,767 | 45.61% |
| [+] |
Spotify |
2,461,913 | 44.11% |
| [+] |
Audiomack |
573,699 | 10.28% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | Jagged Edge, Lloyd, Eric Bellinger | Toyota Oakdale Theatre | Wallingford, United States | |
| 2025-12-12 03:30 UTC | Jagged Edge, Eric Bellinger, Lloyd | Great Canadian Casino Resort Toronto | Toronto, Canada | |
| 2025-12-12 03:30 UTC | Jagged Edge, Lloyd, Eric Bellinger | Great Canadian Toronto | Toronto, Canada | |
| 2025-12-15 03:30 UTC | Jagged Edge, Lloyd, Eric Bellinger | Arie Crown Theater | Chicago, United States | |
| 2025-12-20 04:00 UTC | Jagged Edge, Eric Bellinger, Lloyd | Saenger Theatre Mobile | Mobile, United States | — |
| 2025-12-20 04:00 UTC | Jagged Edge, Lloyd, Eric Bellinger | Saenger Theatre | New Orleans, United States | |
| 2025-12-21 04:00 UTC | Jagged Edge, Lloyd, Eric Bellinger | Smart Financial Centre at Sugar Land | Sugar Land, United States |
