Jagged Edge Brand Affinity ranks highest Live Nation at 51.95% . Very Strong. Score DMDB 69.43% | Fanbase 56.30%

Jagged Edge — pop artist from US.

Atlanta-based male vocal quartet Jagged Edge was formed in 1995 by identical twin brothers Brandon and Brian Casey, along with Kyle Norman and Richard Wingo.…

Jagged Edge

Superstar

Country: US | Artist ID: 11e81bc1-a67b-2736-becb-a0369fe50396

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Genres

popdance pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulrnbcontemporary r&bhip-hop & raphip hoppop rapsouthern hip hopatl hip hop

Influential: 69.43% Fanbase: 56.30% Trending: 76.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 51.95% • Very Strong

As of 2025-09-09

1,431,481

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.43% | Fanbase 56.30% | Trending 76.00% | CAREER STAGE: SUPERSTAR

Biography

Atlanta-based male vocal quartet Jagged Edge was formed in 1995 by identical twin brothers Brandon and Brian Casey, along with Kyle Norman and Richard Wingo. The group signed to Jermaine Dupri's So So Def label in 1997 and achieved success with their debut single "The Way That You Talk." Their second album, J.E. Heartbreak, released in 2000, was a commercial success, spawning hits like "Let's Get Married" and "Promise."

Over the years, Jagged Edge continued to release albums, including Jagged Little Thrill (2001), Hard (2003), and The Baby Makin' Project (2007). The group reunited with Dupri for J.E. Heartbreak II in 2014 and released their ninth album, Layover, in 2017, showcasing their signature harmonies with a modern twist.

Report Date: 2025-09-09

Jagged Edge has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 22,580 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, WNBA, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jagged Edge score 0.12% — Low bucket.

Brand: Live NationBrand: WNBABrand: Pioneer

Followers:1,431,481

Engagements:1,756

Rate:0.1%

Posts:224

Avg Likes:1,731

Avg Comments:136

Avg Views:22,580

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,431,481 · Engagements 1,756 · Rate 0.1% Posts 224 · Views 22,580 · Avg Likes 1,731 · Avg Comments 136 · Avg Views 22,580	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 31% 35-44: 15% 45-64: 3%	Largest: 25-34 (47%); next: 18-24 (31%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (71%) UNITED KINGDOM (4%) BRAZIL (3%) KENYA (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (71%), UNITED KINGDOM (4%), BRAZIL (3%)
Platform Engagement	Instagram: 942 avg likes/post · Youtube: 22,580 avg views/post	Best reach: Youtube 22,580 avg views; best engagement: Instagram 942 avg likes

Top Brand Affinities

Live Nation

Score: 51.95

WNBA

Score: 16.25

Pioneer

Score: 14.16

True Religion

Score: 13.13

Benihana

Score: 12.54

Amazon Music

Score: 11.50

New Era

Score: 10.02

Pro Tools

Score: 9.84

iHeartRadio Music Awards

Score: 9.51

Hennessy

Score: 8.44

Macy's

Score: 7.60

Delta

Score: 7.17

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Top Brand Affinities

Brand	Category	Score
Live Nation		51.95
WNBA		16.25
Pioneer		14.16
True Religion		13.13
Benihana		12.54
Amazon Music		11.50
New Era		10.02
Pro Tools		9.84
iHeartRadio Music Awards		9.51
Hennessy		8.44
Macy's		7.60
Delta		7.17
Gerber		6.99
T.J. Maxx		6.62
Ableton		6.44
FashionNova		6.32
NBC		6.28
MTV		6.01
ESPN		5.99
Bath & Body Works		5.84
ULTA Beauty		5.83
Coach		5.73
Verizon		5.72
NORDSTROM		5.66
Publix		5.33
Champion		5.33
Kroger		5.29
FedEx		5.11
NFL		4.99
Steve Madden		4.99
Philips		4.85
Los Angeles Lakers		4.80
boohoo		4.51
OLD NAVY		4.38
Walmart		4.31
NBA		4.10
Chick-fil-A		4.08
SoundCloud		4.07
CNN		4.01
Christian Louboutin		3.68
Fendi		3.54
Urban Outfitters		3.47
TOM FORD		3.37
Sneakerhead		3.36
Bacardi		3.31
Fenty beauty		3.22
Comedy Central		3.16
Beats Electronics		3.15
Target		3.07
Spotify Music		2.83