Jack & Jack Brand Affinity ranks highest Jovani at 21.31% . Very Strong. Score DMDB 62.16% | Fanbase 55.51%

Jack & Jack — pop artist from US.

Jack & Jack, comprised of lifelong friends Jack Gilinsky and Jack Johnson, have achieved success through their unwavering bond and dedication to their craft.…

Jack & Jack

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbc-3626-db7e-83ee-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popsocial media popteen popmainstream pop

Influential: 62.16% Fanbase: 55.51% Trending: 65.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jovani • 21.31% • Very Strong

As of 2025-09-09

4,053,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.16% | Fanbase 55.51% | Trending 65.49% | CAREER STAGE: MAINSTREAM

Biography

Jack & Jack, comprised of lifelong friends Jack Gilinsky and Jack Johnson, have achieved success through their unwavering bond and dedication to their craft. After parting ways with major labels, the duo returned on their own terms following a three-year hiatus.

During their initial run, Jack & Jack saw chart-topping success with hits like "No One Compares To You" and "Rise," collaborating with Jonas Blue. They have performed on prominent stages and garnered accolades such as Top 25 on Top 40 radio and recognition as YouTube Artist on the Rise. With new singles and an upcoming album, Jack & Jack continue to evolve and make their mark in the music industry.

Report Date: 2025-09-09

Jack & Jack reliably reaches 18-24 & 13-17 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (86%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (12,100 avg views per post); Instagram layers on depth and replies. The audience sits near Jovani, Accor Hotels, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jack & Jack score 0.09% — Low bucket.

Brand: JovaniBrand: Accor HotelsBrand: Lollapalooza

Followers:4,053,200

Engagements:3,740

Rate:0.1%

Posts:2,179

Avg Likes:3,611

Avg Comments:132

Avg Views:13,912

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,053,200 · Engagements 3,740 · Rate 0.1% Posts 2,179 · Views 13,912 · Avg Likes 3,611 · Avg Comments 132 · Avg Views 13,912	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 69% 13-17: 16% 25-34: 13% 35-44: 2%	Largest: 18-24 (69%); next: 13-17 (16%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	UNITED STATES (37%) BRAZIL (9%) UNITED KINGDOM (7%) MEXICO (3%) CANADA (3%)	Top regions: UNITED STATES (37%), BRAZIL (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 2,350 avg likes/post · Tiktok: 12,100 avg views/post · Youtube: 1,812 avg views/post	Best reach: Tiktok 12,100 avg views; best engagement: Instagram 2,350 avg likes

Top Brand Affinities

Jovani

Score: 21.31

Accor Hotels

Score: 17.48

Lollapalooza

Score: 11.04

American Eagle

Score: 6.77

iHeartRadio Music Awards

Score: 6.50

Verizon

Score: 5.86

Amway

Score: 5.09

Coach

Score: 4.46

Movistar

Score: 4.03

Gillette

Score: 3.93

Busch

Score: 3.62

Pull&Bear

Score: 3.40

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Top Brand Affinities

Brand	Category	Score
Jovani		21.31
Accor Hotels		17.48
Lollapalooza		11.04
American Eagle		6.77
iHeartRadio Music Awards		6.50
Verizon		5.86
Amway		5.09
Coach		4.46
Movistar		4.03
Gillette		3.93
Busch		3.62
Pull&Bear		3.40
Coachella		3.13
Bershka		3.03
ASOS		2.92
musical.ly		2.76
Urban Outfitters		2.72
Chrysler		2.66
Paramount Pictures		2.49
Kylie Cosmetics		2.46
Target		2.43
MTV		2.38
AMC		2.21
Fenty beauty		2.14
Philips		2.14
Primark		2.08
Nickelodeon		2.07
Calvin Klein		1.92
Polaroid		1.85
Pixar		1.85
Victoria's Secret		1.82
Hollister Co		1.80
Showtime		1.74
Walmart		1.73
Tarte Cosmetics		1.72
Too Faced Cosmetics		1.65
Pepsi		1.53
shein		1.52
CBS Television Studios		1.52
SheInside		1.42
Forever 21		1.41
Lush		1.41
Vogue		1.40
Starbucks		1.40
Gymshark		1.38
CBS		1.35
Sephora		1.33
FashionNova		1.30
Netflix		1.22
Walt Disney		1.21