Jaani Brand Affinity ranks highest Mahindra at 10.25% . Very Strong. Score DMDB 37.50% | Fanbase 51.61%

Jaani — pop artist from IN.

Jaani is a versatile artist known for his work as a lyricist, singer, and music composer. With a diverse fan base, he has contributed over 150 hits for various…

Jaani

Established

Country: IN | Gender: male | Artist ID: 613a6fbc-18fd-11e9-b03d-549f35161576

Find Artist

Genres

poppunjabi popindian poppop

Influential: 37.50% Fanbase: 51.61% Trending: 30.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.25% • Very Strong

As of 2025-09-09

4,016,102

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 37.50% | Fanbase 51.61% | Trending 30.44% | CAREER STAGE: MID_LEVEL

Biography

Jaani is a versatile artist known for his work as a lyricist, singer, and music composer. With a diverse fan base, he has contributed over 150 hits for various artists such as Harrdy Sandhu, Diljit Dosanjh, Badshah, Gippy Grewal, Sukh-E, and Jassie Gill. In 2019, he co-founded the record label Desi Melodies, which has produced popular tracks including 'Filhaal', 'Titliaan', 'Apsraa', 'Bijlee Bijlee', and 'Baarish Ki Jaaye'.

Report Date: 2025-09-09

Jaani engages 18-24 & 25-34 audiences with repeatable results in INDIA, PAKISTAN, UNITED ARAB EMIRATES. The fan base skews heavily male (85%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (5,876 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mahindra, Maruti, PlayerUnknown's Battlegrounds, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jaani score 1.82% — Moderate bucket.

Brand: MahindraBrand: MarutiBrand: PlayerUnknown's Battlegrounds

Followers:4,016,102

Engagements:72,973

Rate:1.8%

Posts:3,636

Avg Likes:72,922

Avg Comments:790

Avg Views:9,959

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,016,102 · Engagements 72,973 · Rate 1.8% Posts 3,636 · Views 9,959 · Avg Likes 72,922 · Avg Comments 790 · Avg Views 9,959	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 35% 13-17: 5% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (35%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (83%) PAKISTAN (11%) UNITED ARAB EMIRATES (5%) SAUDI ARABIA (2%) UNITED STATES (1%)	Top regions: INDIA (83%), PAKISTAN (11%), UNITED ARAB EMIRATES (5%)
Platform Engagement	Instagram: 72,233 avg likes/post · Tiktok: 4,083 avg views/post · Youtube: 5,876 avg views/post	Best reach: Youtube 5,876 avg views; best engagement: Instagram 72,233 avg likes

Top Brand Affinities

Mahindra

Score: 10.25

Maruti

Score: 8.90

PlayerUnknown's Battlegrounds

Score: 7.26

Selfiegram

Score: 5.30

Superdry

Score: 4.52

Genesis

Score: 4.33

musical.ly

Score: 3.86

Levi's

Score: 2.65

Ray-Ban

Score: 2.45

Snapseed

Score: 2.39

FashionNova

Score: 2.37

MTV

Score: 2.31

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.25
Maruti		8.90
PlayerUnknown's Battlegrounds		7.26
Selfiegram		5.30
Superdry		4.52
Genesis		4.33
musical.ly		3.86
Levi's		2.65
Ray-Ban		2.45
Snapseed		2.39
FashionNova		2.37
MTV		2.31
Armani		2.25
Beats Electronics		2.15
Land Rover		1.93
KTM		1.90
Puma		1.90
Travelgram		1.90
Gymshark		1.79
Zara		1.70
Jaguar		1.70
Tommy Hilfiger		1.65
Gucci		1.63
Canon		1.60
Rolex		1.60
Hyundai		1.52
WWE		1.44
Nikon		1.40
Grand Theft Auto		1.38
Xiaomi		1.37
Apple		1.31
H&M		1.30
Toyota		1.23
National Geographic		1.23
Suzuki		1.22
Reebok		1.16
Supreme		1.11
Louis Vuitton		1.05
Prada		1.04
Yamaha		1.02
Huda Beauty		0.99
Ford		0.98
Sony		0.98
SoundCloud		0.97
McDonald's		0.94
Lamborghini		0.94
Samsung Group		0.93
Harley-Davidson		0.91
Adobe		0.90
Nike		0.90