J-Hope Brand Affinity ranks highest Innisfree at 4.07% . Very Strong. Score DMDB 72.24% | Fanbase 74.68%

J-Hope — pop artist from KR.

Jeong, Hoseok, known by his stage name j-hope, is a South Korean rapper, dancer, songwriter, and music producer. He is a member of the popular group BTS.…

J-Hope

Superstar

Country: KR | Gender: male | Artist ID: 11e81bba-6bb9-b970-8516-a0369fe50396

Find Artist

Genres

popk-poppopasian pophip-hop & rapk-rap

Influential: 72.24% Fanbase: 74.68% Trending: 71.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 4.07% • Very Strong

As of 2025-09-09

68,128,219

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.24% | Fanbase 74.68% | Trending 71.02% | CAREER STAGE: SUPERSTAR

Biography

Jeong, Hoseok, known by his stage name j-hope, is a South Korean rapper, dancer, songwriter, and music producer. He is a member of the popular group BTS. j-hope is recognized for his exceptional performance skills and original approach to music, drawing inspiration from his background in dance. He has contributed to BTS' music, including tracks like "Intro: Boy Meets Evil" and "MAMA" in the album WINGS, as well as releasing his solo mixtape Hope World in March 2018. In 2019, his collaboration with Becky G on "Chicken Noodle Soup" highlighted his unique musical style and energetic performances. In July 2022, j-hope showcased his talents as a creative director with his solo album Jack In The Box, delving into personal themes and experiences as an artist. Notably, in 2022, he became the first South Korean act to headline a main stage at Lollapalooza.

Report Date: 2025-09-09

J-Hope has momentum with 18-24 & 25-34 audiences—particularly in INDIA, BRAZIL, UNITED STATES. A heavily female (80%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 14,450,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Innisfree, Snoopy And The Peanuts Gang, Jollibee signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist J-Hope score 10.79% — Very Strong bucket.

Brand: InnisfreeBrand: Snoopy And The Peanuts GangBrand: Jollibee

Followers:68,128,219

Engagements:7,352,676

Rate:10.8%

Posts:428

Avg Likes:7,101,416

Avg Comments:42,900

Avg Views:14,657,296

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 68,128,219 · Engagements 7,352,676 · Rate 10.8% Posts 428 · Views 14,657,296 · Avg Likes 7,101,416 · Avg Comments 42,900 · Avg Views 14,657,296	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 11% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDIA (15%) BRAZIL (11%) UNITED STATES (7%) INDONESIA (7%) MEXICO (6%)	Top regions: INDIA (15%), BRAZIL (11%), UNITED STATES (7%)
Platform Engagement	Instagram: 3,843,252 avg likes/post · Tiktok: 14,450,000 avg views/post · Youtube: 207,296 avg views/post	Best reach: Tiktok 14,450,000 avg views; best engagement: Instagram 3,843,252 avg likes

Top Brand Affinities

Innisfree

Score: 4.07

Snoopy And The Peanuts Gang

Score: 3.33

Jollibee

Score: 3.23

Faber-Castell

Score: 2.62

UNIQLO

Score: 2.58

Fila

Score: 2.54

Calvin Klein

Score: 2.33

Polaroid

Score: 2.19

Converse

Score: 2.12

Lollapalooza

Score: 2.02

Too Faced Cosmetics

Score: 1.99

Yves Saint Laurent

Score: 1.89

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Top Brand Affinities

Brand	Category	Score
Innisfree		4.07
Snoopy And The Peanuts Gang		3.33
Jollibee		3.23
Faber-Castell		2.62
UNIQLO		2.58
Fila		2.54
Calvin Klein		2.33
Polaroid		2.19
Converse		2.12
Lollapalooza		2.02
Too Faced Cosmetics		1.99
Yves Saint Laurent		1.89
Christian Dior		1.85
Sprite		1.56
Guess		1.43
Bershka		1.37
shein		1.37
SheInside		1.35
Starbucks		1.31
Pixar		1.29
BBC		1.28
Coachella		1.27
Walt Disney		1.26
Snapseed		1.18
Forever 21		1.17
Pokemon Go		1.12
Pokemon		1.03
IKEA		1.03
McDonald's		1.01
OREO		0.97
HBO		0.96
Pandora		0.95
Coca-Cola		0.94
H&M		0.92
NYX Cosmetics		0.91
Nintendo		0.88
Netflix		0.85
Pepsi		0.83
Nutella		0.83
Universal		0.82
Zara		0.82
Maybelline		0.81
MAC Cosmetics		0.81
Lego		0.78
Chanel		0.74
Prada		0.72
Puma		0.66
Star Wars		0.62
Spotify Music		0.61
Apple		0.61