J-Hope

J-Hope — pop artist from KR.

Jeong, Hoseok, known by his stage name j-hope, is a South Korean rapper, dancer, songwriter, and music producer. He is a member of the popular group BTS.…

Influence: 72.24% Fanbase: 74.68% Trending: 71.02% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 11.48% • Very Strong

As of 2025-10-01

68,299,400

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 08:39:17 UTC

Genres

popk-poppopasian pophip-hop & rapk-rap

Biography

Jeong, Hoseok, known by his stage name j-hope, is a South Korean rapper, dancer, songwriter, and music producer. He is a member of the popular group BTS. j-hope is recognized for his exceptional performance skills and original approach to music, drawing inspiration from his background in dance. He has contributed to BTS' music, including tracks like "Intro: Boy Meets Evil" and "MAMA" in the album WINGS, as well as releasing his solo mixtape Hope World in March 2018. In 2019, his collaboration with Becky G on "Chicken Noodle Soup" highlighted his unique musical style and energetic performances. In July 2022, j-hope showcased his talents as a creative director with his solo album Jack In The Box, delving into personal themes and experiences as an artist. Notably, in 2022, he became the first South Korean act to headline a main stage at Lollapalooza.

Top Brand Affinities

Report Date: 2025-10-01

J-Hope has momentum with 18-24 & 25-34 audiences—particularly in INDIA, BRAZIL, UNITED STATES. A heavily female (80%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 14,450,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with GENTLE MONSTER, Laneíge, Champion signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist J-Hope score 11.60% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: LaneígeBrand: Champion

Followers:68,299,400

Engagements:7,922,488

Rate:11.6%

Posts:430

Avg Likes:7,671,228

Avg Comments:42,900

Avg Views:14,657,296

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 68,299,400 · Engagements 7,922,488 · Rate 11.6% Posts 430 · Views 14,657,296 · Avg Likes 7,671,228 · Avg Comments 42,900 · Avg Views 14,657,296	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 11% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDIA (15%) BRAZIL (11%) UNITED STATES (7%) INDONESIA (7%) MEXICO (6%)	Top regions: INDIA (15%), BRAZIL (11%), UNITED STATES (7%)
Platform Engagement	Instagram: 4,413,064 avg likes/post · Tiktok: 14,450,000 avg views/post · Youtube: 207,296 avg views/post	Best reach: Tiktok 14,450,000 avg views; best engagement: Instagram 4,413,064 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 11.48

Laneíge

Score: 6.29

Champion

Score: 5.97

iHeartRadio Music Awards

Score: 5.49

Jollibee

Score: 4.35

Dunkin' Donuts

Score: 4.12

Pizza Hut

Score: 4.03

Snoopy And The Peanuts Gang

Score: 3.10

Fila

Score: 2.72

Lollapalooza

Score: 2.54

Transformers

Score: 2.47

Carrefour

Score: 2.30

Brand	Category	Score
GENTLE MONSTER		11.48
Laneíge		6.29
Champion		5.97
iHeartRadio Music Awards		5.49
Jollibee		4.35
Dunkin' Donuts		4.12
Pizza Hut		4.03
Snoopy And The Peanuts Gang		3.10
Fila		2.72
Lollapalooza		2.54
Transformers		2.47
Carrefour		2.30
Sunnies Studios		2.04
UNIQLO		1.89
Sprite		1.84
Calvin Klein		1.82
Urban Decay Cosmetics		1.81
Costco		1.73
Yves Saint Laurent		1.64
H&M		1.61
Chanel		1.58
Lush		1.52
L'Oréal Paris		1.49
KFC		1.46
Polaroid		1.33
Starbucks		1.27
Converse		1.26
Walt Disney		1.25
Pokemon Go		1.22
Tiffany & Co		1.19
Fujifilm		1.18
Pixar		1.15
shein		1.12
NYX Cosmetics		1.09
McDonald's		1.07
Zara		1.07
Vogue		1.07
Christian Dior		1.05
musical.ly		1.03
SWAROVSKI		1.01
Burberry		0.98
IKEA		0.98
Samsung Group		0.95
Star Wars		0.95
Pepsi		0.90
Maybelline		0.89
SheInside		0.88
Louis Vuitton		0.87
Pokemon		0.86
Gucci		0.81