J Álvarez Brand Affinity ranks highest Univision at 42.27% . Very Strong. Score DMDB 62.98% | Fanbase 62.02%

J Álvarez — pop artist from PR.

J Alvarez, born Javid David Álvarez Fernández in Puerto Rico to Dominican parents, is a reggaeton and urban Latin singer, songwriter, and producer. Known for…

J Álvarez

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bd3-2184-4582-bcaf-a0369fe50396

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Genres

poplatin pophip-hop & raptrap latinolatin hip hopelectronicdancelatinlatinreggaetonreggaeton flowperreourbano latino

Influential: 62.98% Fanbase: 62.02% Trending: 63.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 42.27% • Very Strong

As of 2025-09-09

18,069,336

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.98% | Fanbase 62.02% | Trending 63.46% | CAREER STAGE: MAINSTREAM

Biography

J Alvarez, born Javid David Álvarez Fernández in Puerto Rico to Dominican parents, is a reggaeton and urban Latin singer, songwriter, and producer. Known for his work as a curator and rapper on mixtapes promoting new urban Latin talent, he has been nominated for a Latin Grammy for his album "Big Yauran" and has won several Premio Nuestro Awards. Alvarez is recognized as one of the pioneers of the Latin Trap movement and is among the first Latin artists to leverage social media for marketing and sales, with over 62 million followers on Twitter.

In 2009, Alvarez was signed to DJ Nelson's FlowMusic label, releasing his debut album "El Dueño del Sistema" which featured collaborations with various reggaeton stars. His subsequent releases, including "Otro Nivel de Musica" and "De Camino Pa 'La Cima," garnered commercial success and critical acclaim, earning him nominations for prestigious awards such as the Latin Grammy and Billboard Awards. Alvarez's discography includes hit singles like "La Pregunta" and "Haters," showcasing his versatility and influence in the urban Latin music scene.

Report Date: 2025-09-09

J Álvarez engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, UNITED STATES, ARGENTINA. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (96,784 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Univision, Warner Music, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist J Álvarez score 0.14% — Low bucket.

Brand: UnivisionBrand: Warner MusicBrand: Amazon Music

Followers:18,069,336

Engagements:25,454

Rate:0.1%

Posts:8,430

Avg Likes:23,370

Avg Comments:3,073

Avg Views:96,784

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,069,336 · Engagements 25,454 · Rate 0.1% Posts 8,430 · Views 96,784 · Avg Likes 23,370 · Avg Comments 3,073 · Avg Views 96,784	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 27% 13-17: 6% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	COLOMBIA (16%) UNITED STATES (12%) ARGENTINA (9%) VENEZUELA (8%) CHILE (8%)	Top regions: COLOMBIA (16%), UNITED STATES (12%), ARGENTINA (9%)
Platform Engagement	Instagram: 22,722 avg likes/post · Youtube: 96,784 avg views/post	Best reach: Youtube 96,784 avg views; best engagement: Instagram 22,722 avg likes

Top Brand Affinities

Univision

Score: 42.27

Warner Music

Score: 30.37

Amazon Music

Score: 23.30

Suavecito

Score: 10.27

Pro Tools

Score: 9.84

Pioneer

Score: 8.13

LATAM

Score: 7.73

American Airlines

Score: 5.50

Movistar

Score: 5.42

Amway

Score: 4.81

Barber Shop Connect

Score: 4.60

Smirnoff

Score: 4.33

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Top Brand Affinities

Brand	Category	Score
Univision		42.27
Warner Music		30.37
Amazon Music		23.30
Suavecito		10.27
Pro Tools		9.84
Pioneer		8.13
LATAM		7.73
American Airlines		5.50
Movistar		5.42
Amway		4.81
Barber Shop Connect		4.60
Smirnoff		4.33
iHeartRadio Music Awards		4.17
VidaSana		4.13
Lollapalooza		3.09
Cafecito		3.01
ESPN		3.00
Versace		2.88
Sony		2.85
Tomorrowland		2.82
Bugatti		2.38
shein		2.36
FashionNova		2.28
Guess		1.98
Los Angeles Lakers		1.93
Beats Electronics		1.88
Jack Daniels		1.71
Transformers		1.71
FIFA		1.67
New Balance		1.64
NBA		1.59
Maserati		1.51
Bershka		1.47
Mitsubishi		1.46
Forever 21		1.44
Cartier		1.43
Tesla Motors		1.42
Sneakerhead		1.40
Herbalife		1.38
Tommy Hilfiger		1.33
Lamborghini		1.30
Pepsi		1.30
musical.ly		1.30
Lexus		1.18
Rolex		1.16
Adidas		1.14
Dodge		1.14
Pandora		1.14
Calvin Klein		1.13
Mazda		1.12