Ivy Queen Brand Affinity ranks highest Univision at 24.00% . Very Strong. Score DMDB 64.29% | Fanbase 51.39%

Ivy Queen — hip-hop & rap artist from PR.

In 1989 and 1990, Ivy Queen returned to her birth city to explore her musical style, drawing inspiration from hip hop and Jamaican dancehall. After honing her…

Ivy Queen

Recognizable

Country: PR | Gender: female | Artist ID: 11e81bc6-e37e-5d6a-b0c9-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hoprap latinalatinlatinreggaetontropical

Influential: 64.29% Fanbase: 51.39% Trending: 70.74%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 24.00% • Very Strong

As of 2025-09-09

13,324,355

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.29% | Fanbase 51.39% | Trending 70.74% | CAREER STAGE: MAINSTREAM

Biography

In 1989 and 1990, Ivy Queen returned to her birth city to explore her musical style, drawing inspiration from hip hop and Jamaican dancehall. After honing her skills in Puerto Rico, she made a name for herself in the underground music scene through participation in talent shows and rap battles. Ivy Queen's impact on the reggaeton genre was recognized with awards such as the Icon Award at the Billboard Latin Music Awards in 2023, solidifying her influential career and advocacy efforts. She also received accolades like the BMI Awards for her songs "Cuéntale" and "Te He Querido, Te He Llorado" in 2007.

Report Date: 2025-09-09

Ivy Queen commands interest from 18-24 & 25-34 audiences in UNITED STATES, COLOMBIA, MEXICO. With a heavily female (64%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,255,891 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Univision, Milani Cosmetics, Suavecito points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ivy Queen score 0.97% — Low bucket.

Brand: UnivisionBrand: Milani CosmeticsBrand: Suavecito

Followers:13,324,355

Engagements:129,436

Rate:1.0%

Posts:3,826

Avg Likes:128,000

Avg Comments:1,334

Avg Views:1,320,241

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,324,355 · Engagements 129,436 · Rate 1.0% Posts 3,826 · Views 1,320,241 · Avg Likes 128,000 · Avg Comments 1,334 · Avg Views 1,320,241	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (19%) COLOMBIA (15%) MEXICO (9%) DOMINICAN REPUBLIC (8%) ECUADOR (8%)	Top regions: UNITED STATES (19%), COLOMBIA (15%), MEXICO (9%)
Platform Engagement	Instagram: 109,222 avg likes/post · Tiktok: 64,350 avg views/post · Youtube: 1,255,891 avg views/post	Best reach: Youtube 1,255,891 avg views; best engagement: Instagram 109,222 avg likes

Top Brand Affinities

Univision

Score: 24.00

Milani Cosmetics

Score: 9.11

Suavecito

Score: 8.31

American Airlines

Score: 7.12

Movistar

Score: 7.09

Coach

Score: 7.03

Champion

Score: 6.34

iHeartRadio Music Awards

Score: 6.18

Macy's

Score: 5.43

Cafecito

Score: 5.42

VidaSana

Score: 5.34

NARS Cosmetics

Score: 4.66

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Top Brand Affinities

Brand	Category	Score
Univision		24.00
Milani Cosmetics		9.11
Suavecito		8.31
American Airlines		7.12
Movistar		7.09
Coach		7.03
Champion		6.34
iHeartRadio Music Awards		6.18
Macy's		5.43
Cafecito		5.42
VidaSana		5.34
NARS Cosmetics		4.66
BH Cosmetics		4.22
Benefit Cosmetics		3.51
Barber Shop Connect		3.47
Moschino		3.20
Dolce & Gabbana		3.14
Urban Outfitters		3.10
FashionNova		3.07
MTV		3.06
Fendi		3.02
Balenciaga		3.02
Fenty beauty		2.95
TOM FORD		2.92
Too Faced Cosmetics		2.61
Anastasia Beverly Hills		2.61
Hennessy		2.59
Christian Louboutin		2.57
Timberland		2.44
Herbalife		2.32
Coachella		2.25
New Balance		2.21
Tarte Cosmetics		2.15
Tomorrowland		2.09
Sneakerhead		2.08
Victoria's Secret		2.08
NYX Cosmetics		2.04
Polo Ralph Lauren		2.02
GIVENCHY		1.98
Make Up For Ever		1.97
Bershka		1.96
UFC		1.87
Michael Kors		1.84
Versace		1.83
Huda Beauty		1.78
shein		1.70
Urban Decay Cosmetics		1.66
Spotify Music		1.66
Los Angeles Lakers		1.66
Cartier		1.65