IVE Brand Affinity ranks highest Anna Sui at 24.70% . Very Strong. Score DMDB 76.04% | Fanbase 71.18%

IVE — pop artist from KR.

Formed in 2021 by Starship Entertainment in Seoul, South Korea, IVE is an all-girl pop group consisting of members Yujin, Gaeul, Rei, Wonyoung, Liz, and…

IVE

Superstar

Country: KR | Gender: female | Artist ID: 8eaac3d5-92e4-46be-950c-c91839fdc861

Find Artist

Genres

popk-pop girl groupk-poppopasian pop

Influential: 76.04% Fanbase: 71.18% Trending: 78.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 24.70% • Very Strong

As of 2025-09-09

21,014,035

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.04% | Fanbase 71.18% | Trending 78.47% | CAREER STAGE: SUPERSTAR

Biography

Formed in 2021 by Starship Entertainment in Seoul, South Korea, IVE is an all-girl pop group consisting of members Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo. Wonyoung and Yujin had previously participated in the talent show Produce 48 and were part of the group Iz*One before its disbandment in 2021. IVE made their debut in December 2021 with the single "Eleven," which topped the Korean Gaon Album chart. They followed up with successful releases including "Love Dive," "After Like," and the full-length album I've IVE in 2023. The group has also achieved chart success with Japanese EP Wave and Korean EPs I've Mine, IVE Switch, and IVE Empathy, the latter reaching number one on the Korean Circle chart in 2025.

IVE's dance-oriented sound has garnered them significant popularity since their debut, with their singles consistently topping charts in Korea and making an impact internationally. With a stylized name derived from the contraction "I've" or "I have," the group has demonstrated versatility by releasing music in both Korean and Japanese languages, catering to a diverse fan base. Their continuous success on various music charts reflects their growing influence in the K-pop industry, solidifying their position as a prominent act in the global music scene.

Report Date: 2025-09-09

IVE reliably reaches 18-24 & 25-34 audiences in SOUTH KOREA, INDONESIA, UNITED STATES. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (678,400 avg views per post); Instagram layers on depth and replies. The audience sits near Anna Sui, Style Nanda, GENTLE MONSTER, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist IVE score 1.22% — Moderate bucket.

Brand: Anna SuiBrand: Style NandaBrand: GENTLE MONSTER

Followers:21,014,035

Engagements:256,584

Rate:1.2%

Posts:4,950

Avg Likes:245,204

Avg Comments:2,203

Avg Views:895,833

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,014,035 · Engagements 256,584 · Rate 1.2% Posts 4,950 · Views 895,833 · Avg Likes 245,204 · Avg Comments 2,203 · Avg Views 895,833	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	SOUTH KOREA (16%) INDONESIA (11%) UNITED STATES (11%) PHILIPPINES (8%) BRAZIL (4%)	Top regions: SOUTH KOREA (16%), INDONESIA (11%), UNITED STATES (11%)
Platform Engagement	Instagram: 139,710 avg likes/post · Tiktok: 678,400 avg views/post · Youtube: 217,433 avg views/post	Best reach: Tiktok 678,400 avg views; best engagement: Instagram 139,710 avg likes

Top Brand Affinities

Anna Sui

Score: 24.70

Style Nanda

Score: 16.95

GENTLE MONSTER

Score: 14.28

Innisfree

Score: 8.91

Paul Smith

Score: 8.32

Miu Miu

Score: 6.61

Vivienne Westwood

Score: 6.44

Daniel Wellington

Score: 5.41

Shake Shack

Score: 4.85

Stüssy

Score: 4.44

UNIQLO

Score: 4.14

Tiffany

Score: 3.77

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Top Brand Affinities

Brand	Category	Score
Anna Sui		24.70
Style Nanda		16.95
GENTLE MONSTER		14.28
Innisfree		8.91
Paul Smith		8.32
Miu Miu		6.61
Vivienne Westwood		6.44
Daniel Wellington		5.41
Shake Shack		4.85
Stüssy		4.44
UNIQLO		4.14
Tiffany		3.77
Kate Spade		3.49
Fila		3.41
Summit Entertainment		3.39
Marc Jacobs		3.15
Snoopy And The Peanuts Gang		3.13
Dr. Martens		3.04
TOM FORD		2.91
Yves Saint Laurent		2.87
Christian Dior		2.79
Chanel		2.63
Lush		2.59
Costco		2.39
Walt Disney		2.32
Tiffany & Co		2.20
shein		2.17
Converse		1.92
League of Legends		1.76
Starbucks		1.75
Forever 21		1.73
New Balance		1.68
Huawei		1.65
H&M		1.62
Pokemon		1.58
IKEA		1.55
Pokemon Go		1.44
GIVENCHY		1.37
Pixar		1.36
Polaroid		1.34
Polo Ralph Lauren		1.33
Burberry		1.30
Zara		1.22
Coachella		1.19
Gucci		1.14
Balenciaga		1.09
Puma		1.04
MAC Cosmetics		1.01
Calvin Klein		0.95
OREO		0.91