IVE

IVE — pop artist from KR.

Formed in 2021 by Starship Entertainment in Seoul, South Korea, IVE is an all-girl pop group consisting of members Yujin, Gaeul, Rei, Wonyoung, Liz, and…

Influence: 76.04% Fanbase: 71.18% Trending: 78.47% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 18.29% • Very Strong

As of 2025-10-01

21,056,306

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 21:23:32 UTC

Genres

popk-pop girl groupk-poppopasian pop

Biography

Formed in 2021 by Starship Entertainment in Seoul, South Korea, IVE is an all-girl pop group consisting of members Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo. Wonyoung and Yujin had previously participated in the talent show Produce 48 and were part of the group Iz*One before its disbandment in 2021. IVE made their debut in December 2021 with the single "Eleven," which topped the Korean Gaon Album chart. They followed up with successful releases including "Love Dive," "After Like," and the full-length album I've IVE in 2023. The group has also achieved chart success with Japanese EP Wave and Korean EPs I've Mine, IVE Switch, and IVE Empathy, the latter reaching number one on the Korean Circle chart in 2025.

IVE's dance-oriented sound has garnered them significant popularity since their debut, with their singles consistently topping charts in Korea and making an impact internationally. With a stylized name derived from the contraction "I've" or "I have," the group has demonstrated versatility by releasing music in both Korean and Japanese languages, catering to a diverse fan base. Their continuous success on various music charts reflects their growing influence in the K-pop industry, solidifying their position as a prominent act in the global music scene.

Top Brand Affinities

Report Date: 2025-10-01

IVE reliably reaches 18-24 & 25-34 audiences in SOUTH KOREA, INDONESIA, UNITED STATES. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (678,400 avg views per post); Instagram layers on depth and replies. The audience sits near Style Nanda, GENTLE MONSTER, Shake Shack, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist IVE score 1.14% — Moderate bucket.

Brand: Style NandaBrand: GENTLE MONSTERBrand: Shake Shack

Followers:21,056,306

Engagements:240,160

Rate:1.1%

Posts:5,088

Avg Likes:228,780

Avg Comments:2,171

Avg Views:895,833

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,056,306 · Engagements 240,160 · Rate 1.1% Posts 5,088 · Views 895,833 · Avg Likes 228,780 · Avg Comments 2,171 · Avg Views 895,833	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	SOUTH KOREA (16%) INDONESIA (11%) UNITED STATES (11%) PHILIPPINES (8%) BRAZIL (4%)	Top regions: SOUTH KOREA (16%), INDONESIA (11%), UNITED STATES (11%)
Platform Engagement	Instagram: 123,286 avg likes/post · Tiktok: 678,400 avg views/post · Youtube: 217,433 avg views/post	Best reach: Tiktok 678,400 avg views; best engagement: Instagram 123,286 avg likes

Top Brand Affinities

Style Nanda

Score: 18.29

GENTLE MONSTER

Score: 10.14

Shake Shack

Score: 9.06

Square Enix

Score: 8.01

New Era

Score: 7.55

Acne Studios

Score: 7.18

Coach

Score: 6.30

Innisfree

Score: 6.19

Vivienne Westwood

Score: 6.00

Miu Miu

Score: 5.87

UNIQLO

Score: 5.54

Bandai Namco

Score: 5.26

Brand	Category	Score
Style Nanda		18.29
GENTLE MONSTER		10.14
Shake Shack		9.06
Square Enix		8.01
New Era		7.55
Acne Studios		7.18
Coach		6.30
Innisfree		6.19
Vivienne Westwood		6.00
Miu Miu		5.87
UNIQLO		5.54
Bandai Namco		5.26
UGG		5.11
Loewe		4.99
Dr. Martens		4.90
Marc Jacobs		4.68
Tiffany		4.34
Snoopy And The Peanuts Gang		4.25
IKEA		3.64
Nvidia		3.61
Yves Saint Laurent		3.52
Stüssy		3.47
Chanel		3.33
Christian Dior		3.15
GAP		3.05
Fujifilm		2.84
Kodak		2.82
Gundam		2.81
Panasonic		2.78
Hermès		2.74
Costco		2.71
Polaroid		2.67
Walt Disney		2.48
Dolce & Gabbana		2.39
Converse		2.38
LEGOLAND		2.37
Tiffany & Co		2.35
Starbucks		2.23
The North Face		2.18
Coachella		2.02
Forever 21		2.00
Polo Ralph Lauren		1.97
Petronas		1.86
New Balance		1.80
KFC		1.75
KitKat		1.72
Victoria's Secret		1.72
Pokemon		1.69
Lacoste		1.68
League of Legends		1.61