IU - Score DMDB 69.49% | Fanbase 82.12% | Trending 63.18%. 11% Brand Score for GENTLE MONSTER

IU — pop artist from KR.

Lee Ji-eun, known professionally as IU, is a South Korean singer, songwriter, and actress who debuted in the late 2000s. Born in Seoul, she began her…

Influence: 69.49% Fanbase: 82.12% Trending: 63.18% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 11.32% • Very Strong

As of 2025-10-01

47,779,693

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:35:48 UTC

Genres

popk-pop

Biography

Lee Ji-eun, known professionally as IU, is a South Korean singer, songwriter, and actress who debuted in the late 2000s. Born in Seoul, she began her entertainment career at a young age, enrolling in acting classes and eventually signing with LOEN Entertainment in 2007. Her breakthrough came in 2010 with the chart-topping single "Good Day" from her third EP, Real, leading to continued success with hits like Last Fantasy, Love Poem, and Lilac.

Throughout her career, IU has showcased a diverse musical range, from ballads to light pop, and has ventured into the Japanese and American markets. Her critically acclaimed releases include Modern Times, Palette, and the Suga-produced single "Eight," which marked her first U.S. number one. In 2021, IU released her fifth full-length album, Lilac, which achieved platinum certification and solidified her position as a prominent figure in the Korean music industry.

Top Brand Affinities

Report Date: 2025-10-01

IU cuts through with 18-24 & 25-34 audiences and consistency across SOUTH KOREA, INDONESIA, PHILIPPINES. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 492,300 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, Shake Shack, Innisfree, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist IU score 2.07% — Strong bucket.

Brand: GENTLE MONSTERBrand: Shake ShackBrand: Innisfree

Followers:47,779,693

Engagements:988,190

Rate:2.1%

Posts:1,349

Avg Likes:984,116

Avg Comments:5,085

Avg Views:884,349

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,779,693 · Engagements 988,190 · Rate 2.1% Posts 1,349 · Views 884,349 · Avg Likes 984,116 · Avg Comments 5,085 · Avg Views 884,349	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 13% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	SOUTH KOREA (27%) INDONESIA (16%) PHILIPPINES (12%) CHINA (10%) THAILAND (7%)	Top regions: SOUTH KOREA (27%), INDONESIA (16%), PHILIPPINES (12%)
Platform Engagement	Instagram: 920,657 avg likes/post · Tiktok: 492,300 avg views/post · Youtube: 392,049 avg views/post	Best reach: Tiktok 492,300 avg views; best engagement: Instagram 920,657 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 11.32

Shake Shack

Score: 6.16

Innisfree

Score: 5.68

Vivienne Westwood

Score: 5.44

Coach

Score: 4.38

Jollibee

Score: 4.16

Tiffany

Score: 3.54

Fila

Score: 3.48

Summit Entertainment

Score: 3.33

Omega

Score: 3.06

UNIQLO

Score: 2.93

Stüssy

Score: 2.82

Brand	Category	Score
GENTLE MONSTER		11.32
Shake Shack		6.16
Innisfree		5.68
Vivienne Westwood		5.44
Coach		4.38
Jollibee		4.16
Tiffany		3.54
Fila		3.48
Summit Entertainment		3.33
Omega		3.06
UNIQLO		2.93
Stüssy		2.82
Emporium		2.61
KFC		2.42
Petronas		2.26
Dr. Martens		2.13
IKEA		2.11
LEGOLAND		2.07
Crocs		1.94
Balenciaga		1.89
Starbucks		1.84
Converse		1.82
Tiffany & Co		1.81
H&M		1.76
shein		1.69
Fujifilm		1.61
New Balance		1.60
Pokemon Go		1.56
SheInside		1.54
CBS Television Studios		1.52
Calvin Klein		1.51
Costco		1.40
Lush		1.40
GIVENCHY		1.38
CBS		1.34
Polaroid		1.33
Christian Dior		1.28
Forever 21		1.27
Coca-Cola		1.25
Snapseed		1.22
Polo Ralph Lauren		1.17
Prada		1.10
Hyundai		1.09
Supreme		1.09
Walt Disney		1.09
Gucci		1.04
SWAROVSKI		1.02
Lego		0.99
Activision Blizzard		0.97
Chanel		0.94