IU Brand Affinity ranks highest Style Nanda at 11.46% . Very Strong. Score DMDB 69.49% | Fanbase 82.12%

IU — pop artist from KR.

Lee Ji-eun, known professionally as IU, is a South Korean singer, songwriter, and actress who debuted in the late 2000s. Born in Seoul, she began her…

IU

Superstar

Country: KR | Gender: female | Artist ID: 11e81bd1-107e-bada-8a63-a0369fe50396

Find Artist

Genres

popk-pop

Influential: 69.49% Fanbase: 82.12% Trending: 63.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 11.46% • Very Strong

As of 2025-09-09

47,842,694

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.49% | Fanbase 82.12% | Trending 63.18% | CAREER STAGE: SUPERSTAR

Biography

Lee Ji-eun, known professionally as IU, is a South Korean singer, songwriter, and actress who debuted in the late 2000s. Born in Seoul, she began her entertainment career at a young age, enrolling in acting classes and eventually signing with LOEN Entertainment in 2007. Her breakthrough came in 2010 with the chart-topping single "Good Day" from her third EP, Real, leading to continued success with hits like Last Fantasy, Love Poem, and Lilac.

Throughout her career, IU has showcased a diverse musical range, from ballads to light pop, and has ventured into the Japanese and American markets. Her critically acclaimed releases include Modern Times, Palette, and the Suga-produced single "Eight," which marked her first U.S. number one. In 2021, IU released her fifth full-length album, Lilac, which achieved platinum certification and solidified her position as a prominent figure in the Korean music industry.

Report Date: 2025-09-09

IU cuts through with 18-24 & 25-34 audiences and consistency across SOUTH KOREA, INDONESIA, PHILIPPINES. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 465,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Style Nanda, Innisfree, Jollibee, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist IU score 1.98% — Moderate bucket.

Brand: Style NandaBrand: InnisfreeBrand: Jollibee

Followers:47,842,694

Engagements:947,252

Rate:2.0%

Posts:1,340

Avg Likes:943,749

Avg Comments:4,650

Avg Views:857,949

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,842,694 · Engagements 947,252 · Rate 2.0% Posts 1,340 · Views 857,949 · Avg Likes 943,749 · Avg Comments 4,650 · Avg Views 857,949	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 13% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	SOUTH KOREA (27%) INDONESIA (16%) PHILIPPINES (12%) CHINA (8%) THAILAND (7%)	Top regions: SOUTH KOREA (27%), INDONESIA (16%), PHILIPPINES (12%)
Platform Engagement	Instagram: 895,990 avg likes/post · Tiktok: 465,900 avg views/post · Youtube: 392,049 avg views/post	Best reach: Tiktok 465,900 avg views; best engagement: Instagram 895,990 avg likes

Top Brand Affinities

Style Nanda

Score: 11.46

Innisfree

Score: 9.47

Jollibee

Score: 4.98

Shake Shack

Score: 4.87

Coach

Score: 4.40

Tiffany

Score: 3.13

Omega

Score: 3.06

Petronas

Score: 2.98

Fila

Score: 2.97

Gundam

Score: 2.82

UNIQLO

Score: 2.80

Emporium

Score: 2.61

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Top Brand Affinities

Brand	Category	Score
Style Nanda		11.46
Innisfree		9.47
Jollibee		4.98
Shake Shack		4.87
Coach		4.40
Tiffany		3.13
Omega		3.06
Petronas		2.98
Fila		2.97
Gundam		2.82
UNIQLO		2.80
Emporium		2.61
Snoopy And The Peanuts Gang		2.30
Dr. Martens		2.12
Balenciaga		1.89
LEGOLAND		1.86
KFC		1.84
Starbucks		1.79
shein		1.68
Fujifilm		1.62
Costco		1.61
Forever 21		1.60
SheInside		1.54
IKEA		1.51
CBS Television Studios		1.50
Calvin Klein		1.47
Tiffany & Co		1.43
Burberry		1.40
Lush		1.39
Yves Saint Laurent		1.39
GIVENCHY		1.36
Pokemon Go		1.35
CBS		1.32
Chanel		1.31
Hyundai		1.29
New Balance		1.25
Polo Ralph Lauren		1.23
Snapseed		1.21
McDonald's		1.15
Walt Disney		1.13
Converse		1.10
Christian Dior		1.07
SWAROVSKI		1.01
Lego		0.99
Coca-Cola		0.99
Puma		0.98
Polaroid		0.97
Universal		0.96
MAC Cosmetics		0.94
OREO		0.91