ITZY
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
45,512,647
Social Media Followers
00:00:00
Hours Airplay
Biography
ITZY's energetic K-pop sound has garnered international attention, with notable appearances on charts like Billboard World Albums and Independent Albums. The group's evolution includes various EPs like Guess Who (2021) and Gold (2024), showcasing their consistent presence in the music scene. Lia's temporary hiatus in 2023 did not deter the group's momentum, as they continued to release music and maintain their popularity both in Korea and abroad.
ITZY builds repeat engagement among 18-24 & 25-34 audiences throughout PHILIPPINES, INDONESIA, UNITED STATES. With a heavily female (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,300,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Barbour, Yakult, Daniel Wellington point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,512,647 · Engagements 692,015 · Rate 1.5% Posts 7,819 · Views 2,391,242 · Avg Likes 650,364 · Avg Comments 4,275 · Avg Views 2,391,242 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 14% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
PHILIPPINES (15%) INDONESIA (14%) UNITED STATES (10%) BRAZIL (5%) SOUTH KOREA (5%) |
Top regions: PHILIPPINES (15%), INDONESIA (14%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 262,023 avg likes/post · Tiktok: 2,300,000 avg views/post · Youtube: 91,242 avg views/post | Best reach: Tiktok 2,300,000 avg views; best engagement: Tiktok 374,600 avg likes |
Top Brand Affinities
Barbour
Yakult
Daniel Wellington
Jollibee
Champion
Bethesda Softworks
Dota 2
Innisfree
Tiffany
Final Fantasy
Mortal Kombat
Timberland
| Brand | Category | Score |
|---|---|---|
| Barbour | 8.96 | |
| Yakult | 6.12 | |
| Daniel Wellington | 5.76 | |
| Jollibee | 5.45 | |
| Champion | 5.38 | |
| Bethesda Softworks | 4.85 | |
| Dota 2 | 4.52 | |
| Innisfree | 4.46 | |
| Tiffany | 3.85 | |
| Final Fantasy | 3.74 | |
| Mortal Kombat | 3.62 | |
| Timberland | 3.45 | |
| ASUS | 3.32 | |
| Carhartt | 3.17 | |
| League of Legends | 2.88 | |
| Gundam | 2.87 | |
| Pokemon Go | 2.11 | |
| The North Face | 2.05 | |
| Huawei | 2.01 | |
| Kodak | 1.94 | |
| Polaroid | 1.94 | |
| Yves Saint Laurent | 1.91 | |
| LEGOLAND | 1.89 | |
| Tiffany & Co | 1.86 | |
| UNIQLO | 1.81 | |
| ASICS | 1.69 | |
| Fujifilm | 1.55 | |
| Coachella | 1.55 | |
| Lego | 1.47 | |
| KFC | 1.47 | |
| Costco | 1.46 | |
| Chanel | 1.45 | |
| Forever 21 | 1.41 | |
| KitKat | 1.40 | |
| Starbucks | 1.40 | |
| Walt Disney | 1.35 | |
| Call of Duty | 1.21 | |
| Guess | 1.20 | |
| Converse | 1.19 | |
| Pandora | 1.18 | |
| Christian Dior | 1.16 | |
| Ferrari | 1.16 | |
| New Balance | 1.15 | |
| Pokemon | 1.13 | |
| H&M | 1.13 | |
| IKEA | 1.09 | |
| Gucci | 1.07 | |
| Balenciaga | 1.04 | |
| Levi's | 1.03 | |
| HBO | 1.03 |
Official Profiles
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LoginArtist: ITZY
The map shows every radio station that aired ITZY today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
