Isyana Sarasvati Brand Affinity ranks highest Oppo at 27.30% . Very Strong. Score DMDB 60.09% | Fanbase 46.28%

Isyana Sarasvati — pop artist from ID.

Isyana Sarasvati, born on May 2, 1993 in Bandung, received a scholarship from the Government of Singapore at 16 to study Music Performance at the Nanyang…

Isyana Sarasvati

Recognizable

Country: ID | Gender: female | Artist ID: 11e81bc7-bb20-a5f2-99b7-a0369fe50396

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Genres

popindonesian popindonesian indiepopmainstream popasian popr&b, funk & soulindonesian r&bcontemporary r&b

Influential: 60.09% Fanbase: 46.28% Trending: 66.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 27.30% • Very Strong

As of 2025-09-09

14,194,851

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.09% | Fanbase 46.28% | Trending 66.99% | CAREER STAGE: MAINSTREAM

Biography

Isyana Sarasvati, born on May 2, 1993 in Bandung, received a scholarship from the Government of Singapore at 16 to study Music Performance at the Nanyang Academy of Fine Arts (NAFA) and later at The Royal College of Music, London. She graduated in 2015 with a Bachelor of Music (B.Mus) with first class honours, also receiving the Best Graduate Award and The Embassy of Peru Award.

In November 2015, Isyana released her debut album "Explore!" with Sony Music Indonesia, followed by subsequent albums "Paradox" in 2017 and "LEXICON" in 2019. She currently operates her own record label, REDROSE RECORDS, aiming to create a platform for musical expression and authentic representation of her artistry.

Report Date: 2025-09-09

Isyana Sarasvati engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, INDIA, MALAYSIA. The fan base skews female-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (36,950 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Oppo, Garuda Indonesia, Daihatsu, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Isyana Sarasvati score 0.02% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Daihatsu

Followers:14,194,851

Engagements:3,218

Rate:0.0%

Posts:2,462

Avg Likes:3,118

Avg Comments:106

Avg Views:43,387

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,194,851 · Engagements 3,218 · Rate 0.0% Posts 2,462 · Views 43,387 · Avg Likes 3,118 · Avg Comments 106 · Avg Views 43,387	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 12% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	INDONESIA (94%) INDIA (2%) MALAYSIA (2%) UNITED STATES (1%) IRAN (1%)	Top regions: INDONESIA (94%), INDIA (2%), MALAYSIA (2%)
Platform Engagement	Instagram: 1,844 avg likes/post · Tiktok: 36,950 avg views/post · Youtube: 6,437 avg views/post	Best reach: Tiktok 36,950 avg views; best engagement: Instagram 1,844 avg likes

Top Brand Affinities

Oppo

Score: 27.30

Garuda Indonesia

Score: 21.37

Daihatsu

Score: 6.41

Dota 2

Score: 4.77

Oriflame

Score: 4.73

Max Mara

Score: 4.59

Petronas

Score: 4.07

G-shock

Score: 3.92

Xiaomi

Score: 3.62

Carrefour

Score: 3.53

Gundam

Score: 3.08

Fujifilm

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
Oppo		27.30
Garuda Indonesia		21.37
Daihatsu		6.41
Dota 2		4.77
Oriflame		4.73
Max Mara		4.59
Petronas		4.07
G-shock		3.92
Xiaomi		3.62
Carrefour		3.53
Gundam		3.08
Fujifilm		2.90
Faber-Castell		2.79
UNIQLO		2.68
Nokia		2.62
Preloved		2.57
A Game of Tones		2.21
Transformers		2.16
Yamaha		2.00
Mitsubishi Motors		1.94
Google		1.90
musical.ly		1.85
Scion		1.74
Mitsubishi		1.65
KFC		1.64
Suzuki		1.63
Honda		1.60
Snapseed		1.53
New Balance		1.50
Herbalife		1.46
Samsung Group		1.39
Volvo		1.18
Polaroid		1.15
Coachella		1.14
H&M		1.04
National Geographic		1.03
Sony		1.02
Toyota		0.94
Marvel		0.93
Adobe		0.92
Adidas		0.91
FIFA		0.87
Prada		0.87
Canon		0.85
Nikon		0.85
Vans		0.83
Converse		0.76
Levi's		0.75
GoPro		0.75
SoundCloud		0.74