Israel & Rodolffo Brand Affinity ranks highest Brahma at 100.22% . Very Strong. Score DMDB 62.25% | Fanbase 57.98%

Israel & Rodolffo — pop artist from BR.

Israel and Rodolffo, a country music duo from Goiás, Brazil, were brought together by their fathers, Antônio and Juarez, recognizing their talent at a young…

Israel & Rodolffo

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bd2-ba50-c444-862c-a0369fe50396

Find Artist

Genres

popsertanejo popasian poplatinsertanejosertanejo universitario

Influential: 62.25% Fanbase: 57.98% Trending: 64.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 100.22% • Very Strong

As of 2025-09-09

3,391,804

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.25% | Fanbase 57.98% | Trending 64.38% | CAREER STAGE: MAINSTREAM

Biography

Israel and Rodolffo, a country music duo from Goiás, Brazil, were brought together by their fathers, Antônio and Juarez, recognizing their talent at a young age. With 27 years in the industry, they have released three EPs, thirteen albums, and nine DVDs, known for their well-curated repertoire. In 2021, their hit song "Batom de Cereja" became a global success, ranking among the top 20 most played songs worldwide and earning accolades such as "Hit of the Year" and "Duo of the Year."

In 2022, Israel and Rodolffo released the successful live album "Ao Vivo em Brasília" and worked on the project "Let's Bora." Their impressive numbers include 1.7 billion views on music videos, over 1 billion streams, and 10.3 million monthly listeners on music platforms. Currently, the duo is focused on their project 'Let's Bora UDI,' recorded in Uberlândia, MG.

Report Date: 2025-09-09

Israel & Rodolffo stands out with 25-34 & 35-44 audiences across BRAZIL, UNITED STATES, PORTUGAL. The profile is heavily female (69%), and content lands hardest on Instagram, where posts average 4,028 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Brahma, Ambev, ChilliBeans, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Israel & Rodolffo a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Israel & Rodolffo score 0.12% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: ChilliBeans

Followers:3,391,804

Engagements:4,028

Rate:0.1%

Posts:6,505

Avg Likes:4,028

Avg Comments:110

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,391,804 · Engagements 4,028 · Rate 0.1% Posts 6,505 · Views 0 · Avg Likes 4,028 · Avg Comments 110 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 23% 18-24: 21% 45-64: 5%	Largest: 25-34 (49%); next: 35-44 (23%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) PARAGUAY (0%) FRANCE (0%)	Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 4,028 avg likes/post	best engagement: Instagram 4,028 avg likes

Top Brand Affinities

Brahma

Score: 100.22

Ambev

Score: 21.88

ChilliBeans

Score: 19.40

Cacau Show

Score: 12.78

Xerox

Score: 11.38

Sarar

Score: 11.36

Boticario

Score: 10.58

Riachuelo

Score: 8.86

Eudora

Score: 8.42

Itaipava

Score: 7.49

Moda Praia

Score: 7.21

Banco Bradesco

Score: 6.25

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Top Brand Affinities

Brand	Category	Score
Brahma		100.22
Ambev		21.88
ChilliBeans		19.40
Cacau Show		12.78
Xerox		11.38
Sarar		11.36
Boticario		10.58
Riachuelo		8.86
Eudora		8.42
Itaipava		7.49
Moda Praia		7.21
Banco Bradesco		6.25
Catupiry		5.56
Amstel		5.21
Avon		4.03
Mary Kay		3.67
Budweiser		3.28
Heineken		3.27
Lollapalooza		2.71
Lacoste		1.89
Fiat		1.82
Spotify Music		1.69
Pandora		1.43
musical.ly		1.42
Volvo		1.33
Chevrolet		1.23
Xiaomi		1.15
Nutella		1.14
Pixar		1.13
Mitsubishi		1.13
Hyundai		1.12
Porsche		1.11
Coca-Cola		1.10
Oakley		1.07
Ray-Ban		0.96
Volkswagen		0.84
Netflix		0.72
Toyota		0.64
Ferrari		0.63
Ford		0.62
Honda		0.62
Chanel		0.61
Prada		0.60
Zara		0.55
McDonald's		0.54
DC Entertainment		0.54
Yamaha		0.53
Google		0.52
MAC Cosmetics		0.47
Walt Disney		0.46