Israel Novaes

Israel Novaes — pop artist from BR.

Israel Novaes, born in the interior of Pará, discovered his musical talent at a young age. In 2012, at the age of 22, he gained nationwide recognition in…

Influence: 45.78% Fanbase: 46.99% Trending: 45.17% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 96.95% • Very Strong

As of 2025-09-09

3,204,493

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:59:55 UTC

Genres

popsertanejo poppoplatinsertanejosertanejo universitarioforró

Biography

Israel Novaes, born in the interior of Pará, discovered his musical talent at a young age. In 2012, at the age of 22, he gained nationwide recognition in Brazil with the hit "Vem Ni Mim Dodge Ram" and has since continued to captivate audiences across the country with his voice, talent, and charisma.

Known as the "Cara do Arrocha," Israel is recognized for his ability to blend different musical styles, bringing originality to each of his projects. In 2025, he is involved in two projects: the festival "Os caras do Arrocha - Nostalgia" with Thiago Brava and Gabriel Gava, revisiting the years 2012 to 2015, and his first EP is already available. Additionally, he is exploring versatile music with his personal project "Não é Tudo Isso," a romantic take on the Cara do Arrocha persona. Stay tuned for his latest releases! For booking inquiries, contact: 65 9808-3927.

Top Brand Affinities

Report Date: 2025-09-09

Israel Novaes cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, PORTUGAL, UNITED STATES. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,191 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Brahma, Lojas Renner, Ambev, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Israel Novaes score 0.05% — Low bucket.

Brand: BrahmaBrand: Lojas RennerBrand: Ambev

Followers:3,204,493

Engagements:1,561

Rate:0.0%

Posts:5,413

Avg Likes:1,559

Avg Comments:50

Avg Views:2,191

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,204,493 · Engagements 1,561 · Rate 0.0% Posts 5,413 · Views 2,191 · Avg Likes 1,559 · Avg Comments 50 · Avg Views 2,191	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 32% 35-44: 5% 13-17: 4%	Largest: 18-24 (57%); next: 25-34 (32%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	BRAZIL (97%) PORTUGAL (1%) UNITED STATES (1%) BELGIUM (0%) INDIA (0%)	Top regions: BRAZIL (97%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 1,498 avg likes/post · Youtube: 2,191 avg views/post	Best reach: Youtube 2,191 avg views; best engagement: Instagram 1,498 avg likes

Top Brand Affinities

Brahma

Score: 96.95

Lojas Renner

Score: 16.90

Ambev

Score: 16.85

Colcci

Score: 13.42

Hering

Score: 11.20

Danone

Score: 10.79

Boticario

Score: 10.73

Itaipava

Score: 8.95

Moda Praia

Score: 8.58

Xerox

Score: 7.13

Riachuelo

Score: 6.95

Eudora

Score: 6.77

Brand	Category	Score
Brahma		96.95
Lojas Renner		16.90
Ambev		16.85
Colcci		13.42
Hering		11.20
Danone		10.79
Boticario		10.73
Itaipava		8.95
Moda Praia		8.58
Xerox		7.13
Riachuelo		6.95
Eudora		6.77
Mary Kay		5.34
Campari		3.31
Avon		2.85
Heineken		2.83
Budweiser		2.32
Tomorrowland		1.84
shein		1.47
Renault		1.33
Pandora		1.28
UFC		1.27
Guess		1.22
Calvin Klein		1.17
Chevrolet		1.07
L'Oréal Paris		1.01
FIFA		1.00
Huda Beauty		0.99
SheInside		0.96
Coca-Cola		0.86
Nutella		0.83
Ray-Ban		0.82
Red Bull		0.79
GoPro		0.78
Spotify Music		0.74
DC Entertainment		0.71
Yamaha		0.67
MAC Cosmetics		0.65
Samsung Group		0.60
Ford		0.60
Netflix		0.60
musical.ly		0.59
Sony		0.56
Porsche		0.56
Walt Disney		0.55
Honda		0.55
McDonald's		0.48
Adidas		0.46
Zara		0.44
Marvel Entertainment		0.42