INXS Brand Affinity ranks highest Vegemite at 12.94% . Very Strong. Score DMDB 72.65% | Fanbase 63.31%

INXS — pop artist from AU.

INXS originated in Australia's pub scene, blending hard rock, synth pop, and new wave influences. The band's 1987 album Kick propelled them to international…

INXS

Superstar

Country: AU | Gender: male | Artist ID: 11e81bd2-f6ee-6672-b810-a0369fe50396

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Genres

popnew romanticnew wave poprockrockfunk rockpop rocknew wavesoft rockclassic rockmellow golddance rockaustralian rockalternative rock

Influential: 72.65% Fanbase: 63.31% Trending: 77.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 12.94% • Very Strong

As of 2025-09-09

1,053,225

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.65% | Fanbase 63.31% | Trending 77.32% | CAREER STAGE: SUPERSTAR

Biography

INXS originated in Australia's pub scene, blending hard rock, synth pop, and new wave influences. The band's 1987 album Kick propelled them to international stardom, marked by hits like "Need You Tonight" and "Never Tear Us Apart." Despite continued touring and recording, the group faced challenges following the untimely death of lead singer Michael Hutchence in 1997.

Formed from the merger of two groups in 1977, INXS achieved success in Australia before signing with Atco Records in the U.S. Their breakthrough album, Listen Like Thieves, set the stage for Kick's massive success. However, subsequent releases struggled to match their earlier acclaim, leading to lineup changes and a decline in popularity. INXS continued with new vocalists and projects, culminating in the release of Original Sin in 2010 before announcing the end of touring in 2012. In subsequent years, the band's legacy was further explored through a miniseries and a documentary focusing on Michael Hutchence.

Report Date: 2025-09-09

INXS commands interest from 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily male (63%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (24,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vegemite, Qantas, MTV points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist INXS score 0.62% — Low bucket.

Brand: VegemiteBrand: QantasBrand: MTV

Followers:1,053,225

Engagements:6,492

Rate:0.6%

Posts:924

Avg Likes:6,200

Avg Comments:224

Avg Views:30,989

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,053,225 · Engagements 6,492 · Rate 0.6% Posts 924 · Views 30,989 · Avg Likes 6,200 · Avg Comments 224 · Avg Views 30,989	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 27% 18-24: 19% 45-64: 16%	Largest: 25-34 (35%); next: 35-44 (27%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (20%) BRAZIL (15%) AUSTRALIA (8%) ARGENTINA (8%) MEXICO (4%)	Top regions: UNITED STATES (20%), BRAZIL (15%), AUSTRALIA (8%)
Platform Engagement	Instagram: 3,631 avg likes/post · Tiktok: 24,500 avg views/post · Youtube: 6,489 avg views/post	Best reach: Tiktok 24,500 avg views; best engagement: Instagram 3,631 avg likes

Top Brand Affinities

Vegemite

Score: 12.94

Qantas

Score: 9.10

MTV

Score: 8.04

Amazon Music

Score: 7.53

DeLorean Motor Company

Score: 6.73

Holden

Score: 5.96

Movistar

Score: 5.32

Columbia Pictures

Score: 5.11

Kmart

Score: 5.06

Warner Bros

Score: 4.02

NBC

Score: 4.01

Lollapalooza

Score: 3.84

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Top Brand Affinities

Brand	Category	Score
Vegemite		12.94
Qantas		9.10
MTV		8.04
Amazon Music		7.53
DeLorean Motor Company		6.73
Holden		5.96
Movistar		5.32
Columbia Pictures		5.11
Kmart		5.06
Warner Bros		4.02
NBC		4.01
Lollapalooza		3.84
Spotify Music		3.74
BBC		3.55
NHL		3.44
Guinness		3.42
Sunnies Studios		3.18
Jack Daniels		3.06
BALMAIN		3.06
Leica		3.04
Paramount Pictures		3.03
Star Wars		2.80
McLaren		2.47
Emporium		2.44
Aston Martin		2.38
Baileys		2.32
AMC		2.30
Dr. Martens		2.25
Rolls-Royce		2.23
Budweiser		2.22
Tiffany		2.14
Bellagio		2.12
Coachella		2.08
Transformers		2.06
Fiat		2.01
Snoopy And The Peanuts Gang		1.99
Pixar		1.95
Tinder		1.93
LEGOLAND		1.90
HBO		1.87
Harley-Davidson		1.86
Heineken		1.79
Vogue		1.71
Lush		1.69
Marvel Entertainment		1.66
Oakley		1.66
Aperol		1.66
Ray-Ban		1.64
Universal		1.62
NFL		1.62