Indian Ocean Brand Affinity ranks highest OnePlus at 41.70% . Very Strong. Score DMDB 53.29% | Fanbase 40.42%

Indian Ocean — pop artist from IN.

Indian Ocean is an Indian folk fusion band that has been active in the music industry since 1990. Their music combines Indian traditional sounds with elements…

Indian Ocean

Established

Country: IN | Artist ID: 11e81bcc-a094-99b4-86fc-a0369fe50396

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Genres

popdesi popindian indiehindi indierockindian rockalternative rockasianfilmiindian fusionmiddle easternsufifolk & traditionalindian folk

Influential: 53.29% Fanbase: 40.42% Trending: 59.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 41.70% • Very Strong

As of 2025-09-09

89,214

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.29% | Fanbase 40.42% | Trending 59.72% | CAREER STAGE: MID_LEVEL

Biography

Indian Ocean is an Indian folk fusion band that has been active in the music industry since 1990. Their music combines Indian traditional sounds with elements of rock, jazz, and other genres, establishing a unique musical identity.

The band has released several acclaimed albums, including "Kandisa," Jhini, and Desert Rain, and their music has been featured in films such as Masaan and Black Friday. Indian Ocean has received awards like the MTV Immies Award for Best Rock Album and the GIMA Award for Best Fusion Album, solidifying their impact on the Indian music scene. Their upcoming album, "Tu Hai," features collaborations with other musicians and is expected to further showcase their evolving sound.

Report Date: 2025-09-09

Indian Ocean resonates with 25-34 & 18-24 audiences and sustains presence in INDIA, UNITED STATES, BANGLADESH. The demographic is heavily male (85%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 3,501 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with OnePlus, Sennheiser, Discovery Media maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Indian Ocean score 1.10% — Moderate bucket.

Brand: OnePlusBrand: SennheiserBrand: Discovery Media

Followers:89,214

Engagements:977

Rate:1.1%

Posts:497

Avg Likes:976

Avg Comments:16

Avg Views:3,501

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 89,214 · Engagements 977 · Rate 1.1% Posts 497 · Views 3,501 · Avg Likes 976 · Avg Comments 16 · Avg Views 3,501	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 41% 35-44: 7% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (41%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (89%) UNITED STATES (3%) BANGLADESH (2%) CANADA (1%) AUSTRALIA (1%)	Top regions: INDIA (89%), UNITED STATES (3%), BANGLADESH (2%)
Platform Engagement	Instagram: 861 avg likes/post · Youtube: 3,501 avg views/post	Best reach: Youtube 3,501 avg views; best engagement: Instagram 861 avg likes

Top Brand Affinities

OnePlus

Score: 41.70

Sennheiser

Score: 27.79

Discovery Media

Score: 24.76

Infosys

Score: 22.20

Akg

Score: 17.70

Sabyasachi Mukherjee

Score: 16.09

Bacardi

Score: 15.88

Mahindra

Score: 14.73

Amazon Music

Score: 14.23

Bajaj

Score: 12.02

Pro Tools

Score: 11.16

Clarks

Score: 11.14

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Top Brand Affinities

Brand	Category	Score
OnePlus		41.70
Sennheiser		27.79
Discovery Media		24.76
Infosys		22.20
Akg		17.70
Sabyasachi Mukherjee		16.09
Bacardi		15.88
Mahindra		14.73
Amazon Music		14.23
Bajaj		12.02
Pro Tools		11.16
Clarks		11.14
Ableton		10.77
Décathlon		10.54
National Geographic		9.72
Maruti		8.37
Snapseed		8.04
Travelstoke		8.03
Geocaching		7.00
Pioneer		6.39
Travelgram		6.23
musical.ly		6.11
A Game of Tones		6.00
MTV		5.92
Motorola		5.64
Marriott		5.31
Beats Electronics		5.05
TripAdvisor		4.17
Nikon		4.05
Nokia		3.90
Adobe		3.82
Cadbury		3.70
Nescafé		3.55
Spotify Music		3.48
Budweiser		3.45
Uber		3.38
ASUS		3.33
BBC		3.31
Coffeegram		3.17
Canon		3.16
SoundCloud		3.12
Summit Entertainment		3.10
Yamaha		2.98
Sony		2.98
Tomorrowland		2.88
GoPro		2.72
Tinder		2.61
Red Bull		2.57
Pizza Lover		2.54
HBO		2.50