Indian Ocean
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
89,214
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:07:17 UTC
Genres
Biography
The band has released several acclaimed albums, including "Kandisa," Jhini, and Desert Rain, and their music has been featured in films such as Masaan and Black Friday. Indian Ocean has received awards like the MTV Immies Award for Best Rock Album and the GIMA Award for Best Fusion Album, solidifying their impact on the Indian music scene. Their upcoming album, "Tu Hai," features collaborations with other musicians and is expected to further showcase their evolving sound.
Indian Ocean resonates with 25-34 & 18-24 audiences and sustains presence in INDIA, UNITED STATES, BANGLADESH. The demographic is heavily male (85%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 3,501 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with OnePlus, Sennheiser, Discovery Media maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 89,214 · Engagements 977 · Rate 1.1% Posts 497 · Views 3,501 · Avg Likes 976 · Avg Comments 16 · Avg Views 3,501 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 41% 35-44: 7% 13-17: 4% |
Largest: 25-34 (46%); next: 18-24 (41%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
INDIA (89%) UNITED STATES (3%) BANGLADESH (2%) CANADA (1%) AUSTRALIA (1%) |
Top regions: INDIA (89%), UNITED STATES (3%), BANGLADESH (2%) |
| Platform Engagement | Instagram: 861 avg likes/post · Youtube: 3,501 avg views/post | Best reach: Youtube 3,501 avg views; best engagement: Instagram 861 avg likes |
Top Brand Affinities
OnePlus
Sennheiser
Discovery Media
Infosys
Akg
Sabyasachi Mukherjee
Bacardi
Mahindra
Amazon Music
Bajaj
Pro Tools
Clarks
| Brand | Category | Score |
|---|---|---|
| OnePlus | 41.70 | |
| Sennheiser | 27.79 | |
| Discovery Media | 24.76 | |
| Infosys | 22.20 | |
| Akg | 17.70 | |
| Sabyasachi Mukherjee | 16.09 | |
| Bacardi | 15.88 | |
| Mahindra | 14.73 | |
| Amazon Music | 14.23 | |
| Bajaj | 12.02 | |
| Pro Tools | 11.16 | |
| Clarks | 11.14 | |
| Ableton | 10.77 | |
| Décathlon | 10.54 | |
| National Geographic | 9.72 | |
| Maruti | 8.37 | |
| Snapseed | 8.04 | |
| Travelstoke | 8.03 | |
| Geocaching | 7.00 | |
| Pioneer | 6.39 | |
| Travelgram | 6.23 | |
| musical.ly | 6.11 | |
| A Game of Tones | 6.00 | |
| MTV | 5.92 | |
| Motorola | 5.64 | |
| Marriott | 5.31 | |
| Beats Electronics | 5.05 | |
| TripAdvisor | 4.17 | |
| Nikon | 4.05 | |
| Nokia | 3.90 | |
| Adobe | 3.82 | |
| Cadbury | 3.70 | |
| Nescafé | 3.55 | |
| Spotify Music | 3.48 | |
| Budweiser | 3.45 | |
| Uber | 3.38 | |
| ASUS | 3.33 | |
| BBC | 3.31 | |
| Coffeegram | 3.17 | |
| Canon | 3.16 | |
| SoundCloud | 3.12 | |
| Summit Entertainment | 3.10 | |
| Yamaha | 2.98 | |
| Sony | 2.98 | |
| Tomorrowland | 2.88 | |
| GoPro | 2.72 | |
| Tinder | 2.61 | |
| Red Bull | 2.57 | |
| Pizza Lover | 2.54 | |
| HBO | 2.50 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
