Imagine Dragons Brand Affinity ranks highest Accor Hotels at 10.91% . Very Strong. Score DMDB 87.19% | Fanbase 94.95%

Imagine Dragons — pop artist from US.

Imagine Dragons emerged from the Nevada desert in the late 2000s, blending arena rock energy with catchy pop choruses to achieve global success. The band won…

Imagine Dragons

Superstar

Country: US | Artist ID: 11e81bbe-ebe6-c6ac-95d9-a0369fe50396

Find Artist

Genres

poppoprockmodern rockrockalternativealternative

Influential: 87.19% Fanbase: 94.95% Trending: 83.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 10.91% • Very Strong

As of 2025-09-09

46,508,016

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 87.19% | Fanbase 94.95% | Trending 83.30% | CAREER STAGE: SUPERSTAR

Biography

Imagine Dragons emerged from the Nevada desert in the late 2000s, blending arena rock energy with catchy pop choruses to achieve global success. The band won their first Grammy Award in 2014 for "Radioactive" from their debut album Night Visions, and continued their chart-topping success with subsequent albums like Smoke + Mirrors and Evolve. Originally formed in Provo, Utah, by vocalist Dan Reynolds and drummer Andrew Tolman, the group relocated to Las Vegas and solidified their lineup with guitarist Daniel Wayne Sermon, bass player Ben McKee, and drummer Daniel Platzman.

Throughout their career, Imagine Dragons have evolved their sound, transitioning from percussion-heavy rock to radio-friendly anthems. Their seventh album, Loom, released in 2024, showcases a blend of their signature anthemic style with new pop-funk dancefloor energy. With a string of successful singles and albums, Imagine Dragons have maintained their position as one of the prominent acts in the music industry.

Report Date: 2025-09-09

Imagine Dragons indexes high with fans in the 18-24 range in UNITED STATES, INDIA, BRAZIL. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 139,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Accor Hotels, Efteling, Calzedonia, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Imagine Dragons when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Imagine Dragons score 0.30% — Low bucket.

Brand: Accor HotelsBrand: EftelingBrand: Calzedonia

Followers:46,508,016

Engagements:138,709

Rate:0.3%

Posts:1,072

Avg Likes:137,657

Avg Comments:1,076

Avg Views:248,953

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,508,016 · Engagements 138,709 · Rate 0.3% Posts 1,072 · Views 248,953 · Avg Likes 137,657 · Avg Comments 1,076 · Avg Views 248,953	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (13%) INDIA (11%) BRAZIL (10%) RUSSIA (5%) POLAND (4%)	Top regions: UNITED STATES (13%), INDIA (11%), BRAZIL (10%)
Platform Engagement	Instagram: 120,940 avg likes/post · Tiktok: 139,200 avg views/post · Youtube: 109,753 avg views/post	Best reach: Tiktok 139,200 avg views; best engagement: Instagram 120,940 avg likes

Top Brand Affinities

Accor Hotels

Score: 10.91

Efteling

Score: 6.24

Calzedonia

Score: 5.30

Lollapalooza

Score: 5.16

Ryanair

Score: 4.97

NBC

Score: 4.04

Selfiegram

Score: 3.93

Pull&Bear

Score: 3.72

Daniel Wellington

Score: 3.64

Dr. Martens

Score: 3.24

MTV

Score: 2.68

Garnier

Score: 2.61

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		10.91
Efteling		6.24
Calzedonia		5.30
Lollapalooza		5.16
Ryanair		4.97
NBC		4.04
Selfiegram		3.93
Pull&Bear		3.72
Daniel Wellington		3.64
Dr. Martens		3.24
MTV		2.68
Garnier		2.61
AMC		2.60
Tomorrowland		2.58
Polaroid		2.49
BBC		2.44
Pizza Lover		2.26
Bellagio		2.07
Primark		2.03
Aperol		1.91
League of Legends		1.90
Huawei		1.87
Star Wars		1.83
HBO		1.82
Reebok		1.78
Coachella		1.77
Polo Ralph Lauren		1.69
Marvel		1.66
Marvel Entertainment		1.64
Lacoste		1.61
Activision Blizzard		1.58
Pandora		1.56
Pepsi		1.55
DC Entertainment		1.49
SWAROVSKI		1.48
Guess		1.46
Tommy Hilfiger		1.46
Bershka		1.45
Ferrero		1.44
Lush		1.43
Spotify Music		1.42
National Geographic		1.38
Universal		1.36
Vans		1.35
Sephora		1.35
Pokemon Go		1.34
Adobe		1.33
Snapseed		1.33
shein		1.28
McDonald's		1.28