ILLENIUM Brand Affinity ranks highest iHeartRaves at 156.35% . Very Strong. Score DMDB 69.07% | Fanbase 61.77%

ILLENIUM — pop artist from US.

Denver-based producer ILLENIUM has achieved significant success in the electronic music scene, topping the U.S. dance charts and amassing over 5 billion…

ILLENIUM

Superstar

Country: US | Gender: male | Artist ID: 11e81bbe-4511-d740-a842-a0369fe50396

Find Artist

Genres

poppopelectronictropical houseelectropopedmpop dancedancemelodic dubstepelectronic

Influential: 69.07% Fanbase: 61.77% Trending: 72.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 156.35% • Very Strong

As of 2025-09-09

2,397,266

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.07% | Fanbase 61.77% | Trending 72.72% | CAREER STAGE: SUPERSTAR

Biography

Denver-based producer ILLENIUM has achieved significant success in the electronic music scene, topping the U.S. dance charts and amassing over 5 billion streams. Following his 2016 debut album, 'Ashes,' ILLENIUM gained mainstream recognition with his 2017 album, 'Awake,' featuring popular tracks like "Crawl Outta Love" and "Feel Good." His third album, 'Ascend,' released in 2019, was a major success, reaching over 1 billion streams and securing a Top 20 hit on the Billboard 200.

ILLENIUM has been recognized as one of Billboard's Top Dance/Electronic Artists of the 2010s, known for his energetic live performances at major festivals like Coachella and Lollapalooza. His 2019 Ascend Tour, featuring a live band, sold out prestigious venues including Madison Square Garden and Red Rocks Amphitheatre.

Report Date: 2025-09-09

ILLENIUM engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, INDIA, INDONESIA. The fan base skews heavily male (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (64,100 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around iHeartRaves, Trancefamily, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ILLENIUM score 1.41% — Moderate bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Pioneer

Followers:2,397,266

Engagements:33,691

Rate:1.4%

Posts:700

Avg Likes:32,746

Avg Comments:412

Avg Views:75,814

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,397,266 · Engagements 33,691 · Rate 1.4% Posts 700 · Views 75,814 · Avg Likes 32,746 · Avg Comments 412 · Avg Views 75,814	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 6% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (21%) INDIA (12%) INDONESIA (10%) BRAZIL (4%) CANADA (4%)	Top regions: UNITED STATES (21%), INDIA (12%), INDONESIA (10%)
Platform Engagement	Instagram: 23,981 avg likes/post · Tiktok: 64,100 avg views/post · Youtube: 11,714 avg views/post	Best reach: Tiktok 64,100 avg views; best engagement: Instagram 23,981 avg likes

Top Brand Affinities

iHeartRaves

Score: 156.35

Trancefamily

Score: 27.62

Pioneer

Score: 18.23

Ableton

Score: 16.99

Alphalete

Score: 14.64

Tomorrowland

Score: 14.38

Coachella

Score: 10.74

Lollapalooza

Score: 10.42

SoundCloud

Score: 8.31

Free People

Score: 7.20

American Eagle

Score: 6.86

Coors

Score: 6.15

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		156.35
Trancefamily		27.62
Pioneer		18.23
Ableton		16.99
Alphalete		14.64
Tomorrowland		14.38
Coachella		10.74
Lollapalooza		10.42
SoundCloud		8.31
Free People		7.20
American Eagle		6.86
Coors		6.15
Amway		5.72
Bud Light		5.31
Champion		5.01
Steve Madden		4.75
Urban Outfitters		4.52
Margaritaville		4.51
Lululemon Athletica		4.43
Beats Electronics		4.40
Acura		4.38
Taco Bell		4.22
Verizon		4.11
NORDSTROM		4.08
Abercrombie & Fitch		3.83
A Game of Tones		3.38
NHL		3.33
Spotify Music		3.29
Hollister Co		3.23
Gymshark		3.19
Bellagio		2.76
Budweiser		2.74
Monster Beverage		2.73
Hennessy		2.68
Busch		2.61
Chipotle Mexican Grill		2.52
Jeep		2.37
Subaru		2.37
Showtime		2.36
GoPro		2.30
Target		2.27
NFL		2.24
Chrysler		2.23
Victoria's Secret		2.20
Ubisoft		2.19
Adobe		2.18
McLaren		2.17
Tinder		2.15
Geocaching		2.13
Calvin Klein		2.09