Ikka Brand Affinity ranks highest Bajaj at 10.46% . Very Strong. Score DMDB 58.95% | Fanbase 48.19%

Ikka — pop artist from IN.

IKKA is a versatile artist known for his contributions to Bollywood hits such as 'Badri Ki Dulhaniya' and 'Dilbar Dilbar'. He has also released non-film…

Ikka

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bbc-0d77-78dc-8160-a0369fe50396

Find Artist

Genres

popdesi poppopalternativealternativehip-hop & rapdesi hip hopelectronicdanceelectronic

Influential: 58.95% Fanbase: 48.19% Trending: 64.33%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bajaj • 10.46% • Very Strong

As of 2025-09-09

1,729,936

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.95% | Fanbase 48.19% | Trending 64.33% | CAREER STAGE: MAINSTREAM

Biography

IKKA is a versatile artist known for his contributions to Bollywood hits such as 'Badri Ki Dulhaniya' and 'Dilbar Dilbar'. He has also released non-film singles like 'Cheater Mohan' and 'Body Language', showcasing his talent beyond the film industry. As a lyricist, he has collaborated with artists like Diljit and mentored upcoming rappers. With over 1 billion streams on digital platforms, IKKA has established himself as a respected figure in both commercial and underground music scenes.

Report Date: 2025-09-09

Ikka maintains consistent pull among 18-24 & 25-34 audiences across INDIA, PAKISTAN, BANGLADESH. The audience leans heavily male (93%), so brand cues around style and status perform well. The clearest reach is on Youtube with 503,001 avg views per post; Instagram functions as the community touchpoint. Affinity with Bajaj, PlayerUnknown's Battlegrounds, Mahindra makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ikka score 4.50% — Very Strong bucket.

Brand: BajajBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:1,729,936

Engagements:77,891

Rate:4.5%

Posts:62

Avg Likes:77,390

Avg Comments:1,706

Avg Views:503,001

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,729,936 · Engagements 77,891 · Rate 4.5% Posts 62 · Views 503,001 · Avg Likes 77,390 · Avg Comments 1,706 · Avg Views 503,001	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 29% 13-17: 6% 35-44: 2%	Largest: 18-24 (62%); next: 25-34 (29%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (90%) PAKISTAN (3%) BANGLADESH (2%) UNITED STATES (1%) NEPAL (1%)	Top regions: INDIA (90%), PAKISTAN (3%), BANGLADESH (2%)
Platform Engagement	Instagram: 65,160 avg likes/post · Youtube: 503,001 avg views/post	Best reach: Youtube 503,001 avg views; best engagement: Instagram 65,160 avg likes

Top Brand Affinities

Bajaj

Score: 10.46

PlayerUnknown's Battlegrounds

Score: 9.99

Mahindra

Score: 9.38

Maruti

Score: 9.15

Superdry

Score: 5.69

MTV

Score: 5.07

KTM

Score: 4.53

Snapseed

Score: 4.41

Selfiegram

Score: 4.03

musical.ly

Score: 4.02

Beats Electronics

Score: 3.99

Levi's

Score: 3.36

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Top Brand Affinities

Brand	Category	Score
Bajaj		10.46
PlayerUnknown's Battlegrounds		9.99
Mahindra		9.38
Maruti		9.15
Superdry		5.69
MTV		5.07
KTM		4.53
Snapseed		4.41
Selfiegram		4.03
musical.ly		4.02
Beats Electronics		3.99
Levi's		3.36
G-shock		3.15
FashionNova		3.03
Gymshark		2.95
Puma		2.46
Canon		2.19
Travelgram		2.18
Nikon		2.14
Sneakerhead		2.05
Ray-Ban		2.02
Zara		1.98
Jaguar		1.95
H&M		1.94
FOREX		1.82
Armani		1.82
SoundCloud		1.81
Supreme		1.75
Suzuki		1.71
Bugatti		1.69
National Geographic		1.64
Land Rover		1.61
Gucci		1.58
Hyundai		1.56
Yamaha		1.53
Rolex		1.47
Adobe		1.45
Apple		1.40
Tommy Hilfiger		1.40
Sony		1.39
WWE		1.36
Red Bull		1.31
Prada		1.25
Lamborghini		1.23
Xiaomi		1.20
Harley-Davidson		1.09
Nike		1.07
Bentley		1.06
Dodge		1.04
Calvin Klein		1.04