이효리 Brand Affinity ranks highest Adidas Y-3 at 29.96% . Very Strong. Score DMDB 50.57% | Fanbase 22.73%

이효리 — pop artist from KR.

Lee Hyo-ri, born on May 10, 1979, gained prominence as a pop singer and actress in South Korea, starting her career with the K-pop group Fin.K.L in 1998.…

이효리

Established

Country: KR | Gender: female | Artist ID: 11e81bd2-2f06-97ce-be5b-a0369fe50396

Find Artist

Genres

popk-popclassic k-poppopasian pop

Influential: 50.57% Fanbase: 22.73% Trending: 64.49%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 29.96% • Very Strong

As of 2025-09-08

285,532

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 50.57% | Fanbase 22.73% | Trending 64.49% | CAREER STAGE: MID_LEVEL

Biography

Lee Hyo-ri, born on May 10, 1979, gained prominence as a pop singer and actress in South Korea, starting her career with the K-pop group Fin.K.L in 1998. Transitioning to a solo artist, she released her first album, Stylish...E, in 2003, followed by successful albums like Dark Angel in 2006 and It's Hyorish in 2008. Amidst her music career, Lee also ventured into acting, starring in television series such as Three Leaf Clover and If in Love...Like Them.

Following a hiatus due to plagiarism accusations against composer Bahnus, Lee returned to the spotlight in 2013 with the album Monochrome, showcasing a new retro-jazz sound. After a brief break, she made a comeback in 2016, releasing the album Black in 2017, which highlighted her songwriting and production skills, featuring collaborations with various artists. Throughout her career, Lee has also been involved in animal rights activism and hosted a television music show.

Report Date: 2025-09-08

이효리 converts attention from 18-24 & 25-34 audiences across SOUTH KOREA, CHINA, THAILAND. Audience shape is heavily female (81%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 1,791 avg likes per post, with supportive conversation on Instagram. Shared audience with Adidas Y-3, Casetify, GENTLE MONSTER underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 이효리 score 0.63% — Low bucket.

Brand: Adidas Y-3Brand: CasetifyBrand: GENTLE MONSTER

Followers:285,532

Engagements:1,791

Rate:0.6%

Posts:279

Avg Likes:1,791

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 285,532 · Engagements 1,791 · Rate 0.6% Posts 279 · Views 0 · Avg Likes 1,791 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 12% 35-44: 3%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	SOUTH KOREA (49%) CHINA (7%) THAILAND (5%) JAPAN (5%) UNITED STATES (4%)	Top regions: SOUTH KOREA (49%), CHINA (7%), THAILAND (5%)
Platform Engagement	Instagram: 1,791 avg likes/post	best engagement: Instagram 1,791 avg likes

Top Brand Affinities

Adidas Y-3

Score: 29.96

Casetify

Score: 25.46

GENTLE MONSTER

Score: 24.51

Style Nanda

Score: 18.70

Stone Island

Score: 16.08

Arc'teryx

Score: 12.31

Maison Margiela

Score: 11.49

Stüssy

Score: 11.00

Vivienne Westwood

Score: 10.41

New Era

Score: 10.03

TONY MOLY

Score: 9.04

Champion

Score: 7.45

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Top Brand Affinities

Brand	Category	Score
Adidas Y-3		29.96
Casetify		25.46
GENTLE MONSTER		24.51
Style Nanda		18.70
Stone Island		16.08
Arc'teryx		12.31
Maison Margiela		11.49
Stüssy		11.00
Vivienne Westwood		10.41
New Era		10.03
TONY MOLY		9.04
Champion		7.45
Kappa		7.32
Acne Studios		7.23
UGG		6.80
Carhartt		6.42
Dr. Martens		5.17
Coach		5.06
Fila		4.41
Loewe		4.41
Innisfree		4.12
Miu Miu		3.59
Marc Jacobs		3.55
Timberland		3.32
Snoopy And The Peanuts Gang		2.99
Lush		2.90
ASICS		2.90
Supreme		2.77
Balenciaga		2.74
The North Face		2.53
Yves Saint Laurent		2.32
Polo Ralph Lauren		2.28
KENZO		2.27
Converse		2.21
GIVENCHY		2.16
Levi's		2.15
Chanel		2.13
Reebok		2.02
Christian Dior		2.01
Gucci		1.98
UNIQLO		1.96
Vans		1.92
Burberry		1.89
League of Legends		1.89
Guess		1.87
Hermès		1.80
Calvin Klein		1.71
Bershka		1.56
Forever 21		1.48
Oakley		1.42