Iggy Azalea Brand Affinity ranks highest True Religion at 13.31% . Very Strong. Score DMDB 71.22% | Fanbase 75.95%

Iggy Azalea — pop artist from AU.

Iggy Azalea is an Australian rapper known for her four Grammy nominations and multi-platinum status. Her 2014 debut album, The New Classic, achieved a #1 debut…

Iggy Azalea

Superstar

Country: AU | Gender: female | Artist ID: 11e81bc2-2de1-bf64-8b4d-a0369fe50396

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Genres

popdance poppoppost-teen pophip pophip-hop & rappop raphip-hop/rapaustralian hip hopcontemporary hip hophip hop

Influential: 71.22% Fanbase: 75.95% Trending: 68.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 13.31% • Very Strong

As of 2025-09-09

23,367,971

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.22% | Fanbase 75.95% | Trending 68.86% | CAREER STAGE: SUPERSTAR

Biography

Iggy Azalea is an Australian rapper known for her four Grammy nominations and multi-platinum status. Her 2014 debut album, The New Classic, achieved a #1 debut on the Billboard Rap Chart, featuring successful hits such as "Fancy," "Black Widow," and "Problem." Iggy's videos have collectively garnered over 2.5 billion views. In 2018, she released the EP "Survive the Summer," including the RIAA Certified Gold track "Kream" featuring Tyga, as she prepares for her upcoming sophomore album, "In My Defense," set for release in 2019.

Report Date: 2025-09-09

Iggy Azalea stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily female (57%), and content lands hardest on Tiktok, where posts average 1,150,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with True Religion, Champion, New Era, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Iggy Azalea a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Iggy Azalea score 1.29% — Moderate bucket.

Brand: True ReligionBrand: ChampionBrand: New Era

Followers:23,367,971

Engagements:302,434

Rate:1.3%

Posts:187

Avg Likes:300,029

Avg Comments:2,445

Avg Views:1,150,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,367,971 · Engagements 302,434 · Rate 1.3% Posts 187 · Views 1,150,748 · Avg Likes 300,029 · Avg Comments 2,445 · Avg Views 1,150,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (26%) BRAZIL (10%) MEXICO (4%) INDIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (26%), BRAZIL (10%), MEXICO (4%)
Platform Engagement	Instagram: 278,645 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 748 avg views/post	Best reach: Tiktok 1,150,000 avg views; best engagement: Instagram 278,645 avg likes

Top Brand Affinities

True Religion

Score: 13.31

Champion

Score: 10.35

New Era

Score: 9.08

Barbie

Score: 7.76

Mortal Kombat

Score: 6.39

Capcom

Score: 5.55

Hennessy

Score: 5.03

KARL LAGERFELD

Score: 5.03

Nickelodeon

Score: 4.90

Coach

Score: 4.87

iHeartRadio Music Awards

Score: 4.71

FashionNova

Score: 4.50

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Top Brand Affinities

Brand	Category	Score
True Religion		13.31
Champion		10.35
New Era		9.08
Barbie		7.76
Mortal Kombat		6.39
Capcom		5.55
Hennessy		5.03
KARL LAGERFELD		5.03
Nickelodeon		4.90
Coach		4.87
iHeartRadio Music Awards		4.71
FashionNova		4.50
BALMAIN		4.39
Dr. Martens		4.36
Carhartt		4.19
Timberland		3.98
UGG		3.90
Urban Outfitters		3.80
The North Face		3.70
Kylie Cosmetics		3.65
Lacoste		3.61
Final Fantasy		3.59
TOM FORD		3.57
ASOS		3.53
ESPN		3.30
Pull&Bear		3.21
Versace		3.14
Lollapalooza		3.13
Kodak		3.11
Guess		3.09
Bershka		3.08
NBC		2.89
Benefit Cosmetics		2.79
Fenty beauty		2.78
Forever 21		2.77
Coachella		2.58
Anastasia Beverly Hills		2.54
MTV		2.53
shein		2.43
Monster Beverage		2.43
Hermès		2.33
Armani		2.31
Fila		2.25
Urban Decay Cosmetics		2.25
Topshop		2.23
NFL		2.21
Victoria's Secret		2.20
Fendi		2.18
Transformers		2.14
Dolce & Gabbana		2.13