Ice‐T Brand Affinity ranks highest Akai at 14.29% . Very Strong. Score DMDB 60.32% | Fanbase 46.25%

Ice‐T — hip-hop & rap artist from US.

Ice-T, born Tracy Marrow, is a prominent figure in hip-hop known for his insightful portrayals of ghetto life and social commentary. While his music has…

Ice‐T

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-0196-be9a-90f9-a0369fe50396

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Genres

hip-hop & raphip hoprapconscious hip hopwest coast rapgangster raphip-hop/raphardcore hip hopgolden age hip hopnew jersey rapold school hip hopcontemporary hip hopelectronicelectro

Influential: 60.32% Fanbase: 46.25% Trending: 67.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 14.29% • Very Strong

As of 2025-09-09

1,490,512

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.32% | Fanbase 46.25% | Trending 67.35% | CAREER STAGE: MAINSTREAM

Biography

Ice-T, born Tracy Marrow, is a prominent figure in hip-hop known for his insightful portrayals of ghetto life and social commentary. While his music has garnered both praise and criticism for its themes of violence and sexism, Ice-T has collaborated with notable artists and bands such as the Bomb Squad and Body Count. Born in Newark, NJ, Ice-T moved to Los Angeles at a young age, where he developed a passion for rap during his high school years. His major-label debut, Rhyme Pays, was released in 1987, followed by successful albums like Power and The Iceberg/Freedom of Speech...Just Watch What You Say.

In addition to his music career, Ice-T ventured into acting with roles in films like New Jack City and later starred in NBC's Law & Order: Special Victims Unit. His band, Body Count, gained attention for controversial tracks like "Cop Killer," sparking national debate and protests. Despite facing criticism and controversy, Ice-T has maintained a strong presence in the music industry, appealing primarily to a diverse audience, including suburban white teenagers.

Report Date: 2025-09-09

Ice‐T keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily male (86%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 15,103 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Akai, Amazon Music, Everlast supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ice‐T score 0.33% — Low bucket.

Brand: AkaiBrand: Amazon MusicBrand: Everlast

Followers:1,490,512

Engagements:4,947

Rate:0.3%

Posts:4,269

Avg Likes:4,886

Avg Comments:229

Avg Views:24,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,490,512 · Engagements 4,947 · Rate 0.3% Posts 4,269 · Views 24,350 · Avg Likes 4,886 · Avg Comments 229 · Avg Views 24,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 28% 18-24: 20% 45-64: 10%	Largest: 25-34 (41%); next: 35-44 (28%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (40%) BRAZIL (7%) UNITED KINGDOM (7%) CANADA (6%) NIGERIA (5%)	Top regions: UNITED STATES (40%), BRAZIL (7%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 4,343 avg likes/post · Tiktok: 9,247 avg views/post · Youtube: 15,103 avg views/post	Best reach: Youtube 15,103 avg views; best engagement: Instagram 4,343 avg likes

Top Brand Affinities

Akai

Score: 14.29

Amazon Music

Score: 12.23

Everlast

Score: 9.80

New Era

Score: 8.29

DeLorean Motor Company

Score: 6.77

Pontiac

Score: 6.52

FOX

Score: 6.40

Pioneer

Score: 6.21

WW

Score: 5.95

NBC

Score: 5.29

Kroger

Score: 5.04

ESPN

Score: 4.97

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Top Brand Affinities

Brand	Category	Score
Akai		14.29
Amazon Music		12.23
Everlast		9.80
New Era		8.29
DeLorean Motor Company		6.77
Pontiac		6.52
FOX		6.40
Pioneer		6.21
WW		5.95
NBC		5.29
Kroger		5.04
ESPN		4.97
Ableton		4.71
iHeartRadio Music Awards		4.52
Power Rangers		4.47
Verizon		4.28
Los Angeles Lakers		4.24
CNN		4.24
Resident Evil		4.18
Mortal Kombat		4.15
MTV		4.14
Hennessy		4.03
Carhartt		4.01
GMC		3.96
NFL		3.95
Coors		3.83
ABC		3.80
Transformers		3.73
Cadillac		3.70
Fallout		3.68
WWE		3.64
Taco Bell		3.61
OLD NAVY		3.52
Columbia Pictures		3.45
Walmart		3.38
Kylie Cosmetics		3.29
Nickelodeon		3.25
Beats Electronics		3.24
Acura		3.12
Rolls-Royce		3.12
Monster Beverage		3.11
LEGOLAND		3.01
Aston Martin		2.96
AMC		2.93
Sneakerhead		2.90
Comedy Central		2.87
Uber		2.86
NHL		2.85
NBA		2.84
Warner Bros		2.83