Doechii
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
14,554,629
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-12-07 11:35:24 UTC
Genres
Biography
Following the success of her Eurodance-inspired hit "Alter Ego" and the viral sensation "What It Is (Block Boy)," Doechii's artistry has garnered over 600 million global streams. With accolades from industry icons like SZA and performances alongside Beyoncé and Doja Cat, Doechii's rise as a self-proclaimed Swamp Princess continues to solidify her status as a rising star in the music scene.
Doechii stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. The profile is heavily female (58%), and content lands hardest on Tiktok, where posts average 537,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with REVOLVE, Fenty beauty, Acne Studios, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Doechii a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,554,629 · Engagements 637,692 · Rate 4.4% Posts 933 · Views 671,501 · Avg Likes 633,480 · Avg Comments 3,870 · Avg Views 671,501 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 13-17: 8% 35-44: 7% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (47%) INDIA (7%) BRAZIL (7%) CANADA (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (47%), INDIA (7%), BRAZIL (7%) |
| Platform Engagement | Instagram: 524,670 avg likes/post · Tiktok: 537,700 avg views/post · Youtube: 133,801 avg views/post | Best reach: Tiktok 537,700 avg views; best engagement: Instagram 524,670 avg likes |
Top Brand Affinities
REVOLVE
Fenty beauty
Acne Studios
FashionNova
Glossier
Coach
JACQUEMUS
Maison Margiela
Forever 21
Steve Madden
SoundCloud
Loewe
| Brand | Category | Score |
|---|---|---|
| REVOLVE | 10.72 | |
| Fenty beauty | 9.61 | |
| Acne Studios | 8.49 | |
| FashionNova | 8.29 | |
| Glossier | 7.96 | |
| Coach | 7.31 | |
| JACQUEMUS | 7.15 | |
| Maison Margiela | 6.60 | |
| Forever 21 | 6.33 | |
| Steve Madden | 5.90 | |
| SoundCloud | 5.81 | |
| Loewe | 5.56 | |
| iHeartRadio Music Awards | 5.44 | |
| Walgreens | 5.31 | |
| shein | 5.26 | |
| Urban Outfitters | 5.23 | |
| UGG | 5.22 | |
| Hennessy | 5.20 | |
| ULTA Beauty | 5.17 | |
| Coachella | 5.17 | |
| Champion | 5.12 | |
| Target | 5.02 | |
| ASOS | 5.00 | |
| NORDSTROM | 4.98 | |
| boohoo | 4.72 | |
| BH Cosmetics | 4.60 | |
| Ableton | 4.57 | |
| Miu Miu | 4.53 | |
| American Eagle | 4.40 | |
| SheInside | 4.32 | |
| NYX Cosmetics | 4.29 | |
| NARS Cosmetics | 4.23 | |
| Verizon | 4.20 | |
| Benefit Cosmetics | 3.91 | |
| Spotify Music | 3.76 | |
| Abercrombie & Fitch | 3.72 | |
| Lululemon Athletica | 3.57 | |
| OLD NAVY | 3.56 | |
| Sephora | 3.46 | |
| Anastasia Beverly Hills | 3.46 | |
| TOM FORD | 3.42 | |
| Too Faced Cosmetics | 3.34 | |
| Marc Jacobs | 3.28 | |
| Kodak | 3.27 | |
| Nickelodeon | 3.21 | |
| Showtime | 3.19 | |
| Vogue | 3.14 | |
| Beats Electronics | 3.08 | |
| Walmart | 2.84 | |
| Dr. Martens | 2.81 |
Official Profiles
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LoginArtist: Doechii
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Top 10 Songs Played Today
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Total Streams (2025-08-05)
Total: 30,482,416
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
30,482,416 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 19:00 UTC | Spilt Milk Canberra 2025 | Exhibition Park | Canberra, Australia | — |
| 2025-12-14 18:30 UTC | Spilt Milk Gold Coast 2025 | Gold Coast Sports and Leisure Centre | Gold Coast City, Australia |
