I DONT KNOW HOW BUT THEY FOUND ME Brand Affinity ranks highest Hot Topic at 21.50% . Very Strong. Score DMDB 62.20% | Fanbase 51.38%

I DONT KNOW HOW BUT THEY FOUND ME — pop artist from US.

iDKHOW is a musical project formed by Dallon Weekes, who was previously the frontman of the indie band The Brobecks. The project was created in secret and has…

I DONT KNOW HOW BUT THEY FOUND ME

Recognizable

Country: US | Artist ID: 11e83fec-9bf4-662a-b426-a0369fe50396

Find Artist

Genres

popindie poprockmodern rockrockalternative rockpop rockalternativealt zmodern alternative rockalternativeindie rock

Influential: 62.20% Fanbase: 51.38% Trending: 67.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 21.50% • Very Strong

As of 2025-09-09

986,726

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.20% | Fanbase 51.38% | Trending 67.62% | CAREER STAGE: MAINSTREAM

Biography

iDKHOW is a musical project formed by Dallon Weekes, who was previously the frontman of the indie band The Brobecks. The project was created in secret and has garnered attention for its unique sound and style.

iDKHOW encourages listeners to engage with their music at their own discretion, inviting all to follow along with their musical journey.

Report Date: 2025-09-09

I DONT KNOW HOW BUT THEY FOUND ME stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily female (55%), and content lands hardest on Tiktok, where posts average 61,797 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Hot Topic, Arctic Fox hair Color, RedBubble, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes I DONT KNOW HOW BUT THEY FOUND ME a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist I DONT KNOW HOW BUT THEY FOUND ME score 1.78% — Moderate bucket.

Brand: Hot TopicBrand: Arctic Fox hair ColorBrand: RedBubble

Followers:986,726

Engagements:17,609

Rate:1.8%

Posts:538

Avg Likes:17,568

Avg Comments:260

Avg Views:70,898

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 986,726 · Engagements 17,609 · Rate 1.8% Posts 538 · Views 70,898 · Avg Likes 17,568 · Avg Comments 260 · Avg Views 70,898	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (7%) CANADA (5%) AUSTRALIA (4%) BRAZIL (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Instagram: 4,952 avg likes/post · Tiktok: 61,797 avg views/post · Youtube: 9,101 avg views/post	Best reach: Tiktok 61,797 avg views; best engagement: Tiktok 11,260 avg likes

Top Brand Affinities

Hot Topic

Score: 21.50

Arctic Fox hair Color

Score: 16.24

RedBubble

Score: 12.86

Persona 5

Score: 12.83

Five Nights at Freddy's

Score: 11.81

Monster High

Score: 10.05

SpeedPaint

Score: 9.81

DeviantArt

Score: 6.81

Prismacolor

Score: 6.46

Cartoon Network

Score: 5.31

Resident Evil

Score: 4.72

Comedy Central

Score: 3.96

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Hot Topic		21.50
Arctic Fox hair Color		16.24
RedBubble		12.86
Persona 5		12.83
Five Nights at Freddy's		11.81
Monster High		10.05
SpeedPaint		9.81
DeviantArt		6.81
Prismacolor		6.46
Cartoon Network		5.31
Resident Evil		4.72
Comedy Central		3.96
iHeartRadio Music Awards		3.93
Taco Bell		3.90
BBC		3.69
CBS Television Studios		3.68
Showtime		3.68
Dr. Martens		3.49
CBS		3.20
Spotify Music		3.18
Lollapalooza		2.94
The Witcher		2.92
Polaroid		2.91
Chrysler		2.79
Walmart		2.72
AMC		2.55
Nickelodeon		2.52
Busch		2.47
MTV		2.40
Marvel Entertainment		2.27
Sprite		2.27
Marvel		2.24
Pepsi		2.18
Pokemon		2.16
Nintendo		2.08
League of Legends		1.98
Target		1.94
Star Wars		1.89
SoundCloud		1.87
Coachella		1.83
Netflix		1.77
Paramount Pictures		1.75
Vans		1.59
Pokemon Go		1.59
Activision Blizzard		1.57
Too Faced Cosmetics		1.54
Walt Disney		1.51
Pixar		1.40
Forever 21		1.37
Tarte Cosmetics		1.36

Official Profiles

Artist: I DONT KNOW HOW BUT THEY FOUND ME

Date Range: 2025-09-10 → 2025-09-10

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired I DONT KNOW HOW BUT THEY FOUND ME today. Use the controls to highlight stations with the most or least airtime.