Hunter Hayes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,946,378
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:51:17 UTC
Genres
Biography
Having received over 50 award nominations and wins, including five Grammy nominations, Hayes continues to evolve as a musician and push boundaries in the industry.
Hunter Hayes converts attention from 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, CANADA. Audience shape is heavily female (75%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 5,640 avg views per post, with supportive conversation on Tiktok. Shared audience with Ariat, Houston Livestock Show and Rodeo, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,946,378 · Engagements 712 · Rate 0.0% Posts 2,310 · Views 8,449 · Avg Likes 617 · Avg Comments 106 · Avg Views 8,449 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 22% 13-17: 9% 35-44: 5% |
Largest: 18-24 (61%); next: 25-34 (22%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (50%) PHILIPPINES (13%) CANADA (5%) NIGERIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (50%), PHILIPPINES (13%), CANADA (5%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 5,640 avg views/post · Youtube: 2,809 avg views/post | Best reach: Tiktok 5,640 avg views; best engagement: Tiktok 408 avg likes |
Top Brand Affinities
Ariat
Houston Livestock Show and Rodeo
Amazon Music
Influenster
ULTA Beauty
iHeartRadio Music Awards
Margaritaville
Hot Topic
Macy's
Busch
Walgreens
Kroger
| Brand | Category | Score |
|---|---|---|
| Ariat | 18.18 | |
| Houston Livestock Show and Rodeo | 10.62 | |
| Amazon Music | 9.75 | |
| Influenster | 7.26 | |
| ULTA Beauty | 7.04 | |
| iHeartRadio Music Awards | 6.87 | |
| Margaritaville | 6.67 | |
| Hot Topic | 6.39 | |
| Macy's | 5.87 | |
| Busch | 5.72 | |
| Walgreens | 5.72 | |
| Kroger | 5.55 | |
| Free People | 5.42 | |
| Verizon | 5.28 | |
| Gillette | 5.18 | |
| Bath & Body Works | 5.09 | |
| Chick-fil-A | 4.85 | |
| Amway | 4.70 | |
| Taco Bell | 4.68 | |
| Bud Light | 4.60 | |
| NBC | 4.51 | |
| ABC | 4.37 | |
| Walmart | 4.33 | |
| Dunkin' Donuts | 4.10 | |
| Heinz | 4.10 | |
| Nickelodeon | 3.99 | |
| Target | 3.95 | |
| American Eagle | 3.95 | |
| Coors | 3.67 | |
| OLD NAVY | 3.48 | |
| PetSmart | 3.21 | |
| Summit Entertainment | 3.12 | |
| NHL | 2.99 | |
| Kylie Cosmetics | 2.95 | |
| Philips | 2.94 | |
| Bentley | 2.89 | |
| Carhartt | 2.82 | |
| Hollister Co | 2.72 | |
| Pandora | 2.48 | |
| Cadillac | 2.41 | |
| MTV | 2.37 | |
| Universal | 2.34 | |
| AMC | 2.30 | |
| Snickers | 2.29 | |
| shein | 2.25 | |
| Lululemon Athletica | 2.19 | |
| Walt Disney | 2.18 | |
| Chipotle Mexican Grill | 2.17 | |
| Primark | 2.16 | |
| Forever 21 | 2.14 |
Official Profiles
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LoginArtist: Hunter Hayes
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
