Hunter Hayes Brand Affinity ranks highest Ariat at 18.18% . Very Strong. Score DMDB 66.96% | Fanbase 61.21%

Hunter Hayes — pop artist from US.

Hunter Hayes is a Grammy-nominated, multi-instrumentalist and multi-Platinum-selling artist known for his genre-bending music. Since his debut, he has…

Hunter Hayes

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-14f1-a808-9825-a0369fe50396

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Genres

poppoppost-teen popneo mellowmainstream popcountrycountrycontemporary countrycountry roadrockpop rockfolk & traditionalmodern country rock

Influential: 66.96% Fanbase: 61.21% Trending: 69.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 18.18% • Very Strong

As of 2025-09-09

1,946,378

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.96% | Fanbase 61.21% | Trending 69.84% | CAREER STAGE: MAINSTREAM

Biography

Hunter Hayes is a Grammy-nominated, multi-instrumentalist and multi-Platinum-selling artist known for his genre-bending music. Since his debut, he has accumulated over 2 billion on-demand global streams and achieved gold and Platinum certifications for six singles. Hayes has performed alongside artists like Taylor Swift and Carrie Underwood, headlining sold-out shows across the US, Canada, Europe, and Asia.

Having received over 50 award nominations and wins, including five Grammy nominations, Hayes continues to evolve as a musician and push boundaries in the industry.

Report Date: 2025-09-09

Hunter Hayes converts attention from 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, CANADA. Audience shape is heavily female (75%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 5,640 avg views per post, with supportive conversation on Tiktok. Shared audience with Ariat, Houston Livestock Show and Rodeo, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hunter Hayes score 0.04% — Low bucket.

Brand: AriatBrand: Houston Livestock Show and RodeoBrand: Amazon Music

Followers:1,946,378

Engagements:712

Rate:0.0%

Posts:2,310

Avg Likes:617

Avg Comments:106

Avg Views:8,449

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,946,378 · Engagements 712 · Rate 0.0% Posts 2,310 · Views 8,449 · Avg Likes 617 · Avg Comments 106 · Avg Views 8,449	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 9% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (50%) PHILIPPINES (13%) CANADA (5%) NIGERIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (50%), PHILIPPINES (13%), CANADA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 5,640 avg views/post · Youtube: 2,809 avg views/post	Best reach: Tiktok 5,640 avg views; best engagement: Tiktok 408 avg likes

Top Brand Affinities

Ariat

Score: 18.18

Houston Livestock Show and Rodeo

Score: 10.62

Amazon Music

Score: 9.75

Influenster

Score: 7.26

ULTA Beauty

Score: 7.04

iHeartRadio Music Awards

Score: 6.87

Margaritaville

Score: 6.67

Hot Topic

Score: 6.39

Macy's

Score: 5.87

Busch

Score: 5.72

Walgreens

Score: 5.72

Kroger

Score: 5.55

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Top Brand Affinities

Brand	Category	Score
Ariat		18.18
Houston Livestock Show and Rodeo		10.62
Amazon Music		9.75
Influenster		7.26
ULTA Beauty		7.04
iHeartRadio Music Awards		6.87
Margaritaville		6.67
Hot Topic		6.39
Macy's		5.87
Busch		5.72
Walgreens		5.72
Kroger		5.55
Free People		5.42
Verizon		5.28
Gillette		5.18
Bath & Body Works		5.09
Chick-fil-A		4.85
Amway		4.70
Taco Bell		4.68
Bud Light		4.60
NBC		4.51
ABC		4.37
Walmart		4.33
Dunkin' Donuts		4.10
Heinz		4.10
Nickelodeon		3.99
Target		3.95
American Eagle		3.95
Coors		3.67
OLD NAVY		3.48
PetSmart		3.21
Summit Entertainment		3.12
NHL		2.99
Kylie Cosmetics		2.95
Philips		2.94
Bentley		2.89
Carhartt		2.82
Hollister Co		2.72
Pandora		2.48
Cadillac		2.41
MTV		2.37
Universal		2.34
AMC		2.30
Snickers		2.29
shein		2.25
Lululemon Athletica		2.19
Walt Disney		2.18
Chipotle Mexican Grill		2.17
Primark		2.16
Forever 21		2.14