Hugo & Guilherme Brand Affinity ranks highest Brahma at 65.93% . Very Strong. Score DMDB 64.68% | Fanbase 56.08%

Hugo & Guilherme — pop artist from BR.

Hugo & Guilherme have been main attractions at major country music events over their 8-year career. In 2022, their song "Mal Feito" featuring Marília Mendonça…

Hugo & Guilherme

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fe8-b401-89fe-afb8-a0369fe50396

Find Artist

Genres

popsertanejo popasian pop

Influential: 64.68% Fanbase: 56.08% Trending: 68.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 65.93% • Very Strong

As of 2025-09-09

7,059,191

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.68% | Fanbase 56.08% | Trending 68.98% | CAREER STAGE: MAINSTREAM

Biography

Hugo & Guilherme have been main attractions at major country music events over their 8-year career. In 2022, their song "Mal Feito" featuring Marília Mendonça was the most streamed track of the year, and their album "Próximo Passo" ranked fourth on a leading audio platform. Their project "Original" also saw success with hits like “Metade de Mim” and "Mágica”.

Their track “Morena em Goiânia” from the "062" project remained a chart-topper in 2024. The duo blends traditional musical elements with a modern twist through their label “No Pelo 360”, which evolved into the "Ao Vivo no 062" project, showcasing a vibrant repertoire. Currently, they are promoting their audiovisual project “Fuleragem”, recorded in Fortaleza/CE, featuring various special guests. Their first single from the DVD, “Mentirosa” (featuring Wesley Safadão), made it to the TOP 50 most played songs in Brazil.

Report Date: 2025-09-09

Hugo & Guilherme has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, PORTUGAL, UNITED STATES. A male-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 28,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Brahma, Ambev, Danone signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hugo & Guilherme score 0.22% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Danone

Followers:7,059,191

Engagements:15,761

Rate:0.2%

Posts:4,118

Avg Likes:15,577

Avg Comments:290

Avg Views:41,654

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,059,191 · Engagements 15,761 · Rate 0.2% Posts 4,118 · Views 41,654 · Avg Likes 15,577 · Avg Comments 290 · Avg Views 41,654	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 9% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	BRAZIL (98%) PORTUGAL (1%) UNITED STATES (1%) PARAGUAY (0%) BULGARIA (0%)	Top regions: BRAZIL (98%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 12,524 avg likes/post · Tiktok: 28,000 avg views/post · Youtube: 13,654 avg views/post	Best reach: Tiktok 28,000 avg views; best engagement: Instagram 12,524 avg likes

Top Brand Affinities

Brahma

Score: 65.93

Ambev

Score: 26.20

Danone

Score: 11.38

Boticario

Score: 10.01

Sarar

Score: 9.18

Itaipava

Score: 8.82

Riachuelo

Score: 8.52

Banco Bradesco

Score: 8.46

Xerox

Score: 6.63

Eudora

Score: 5.48

Amstel

Score: 5.20

Campari

Score: 4.88

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Top Brand Affinities

Brand	Category	Score
Brahma		65.93
Ambev		26.20
Danone		11.38
Boticario		10.01
Sarar		9.18
Itaipava		8.82
Riachuelo		8.52
Banco Bradesco		8.46
Xerox		6.63
Eudora		5.48
Amstel		5.20
Campari		4.88
Heineken		4.54
Moda Praia		3.81
Mary Kay		3.56
Budweiser		3.33
Tupperware Brands		2.67
Avon		2.59
Guess		1.86
Spotify Music		1.85
Fiat		1.67
shein		1.40
UFC		1.27
musical.ly		1.15
SheInside		1.10
Pixar		1.05
Mitsubishi		1.04
Volvo		1.04
Chevrolet		1.03
Volkswagen		1.02
Red Bull		0.87
Nutella		0.81
Pandora		0.81
MAC Cosmetics		0.70
GoPro		0.69
Coca-Cola		0.64
Porsche		0.62
Honda		0.62
DC Entertainment		0.60
Sony		0.56
Toyota		0.48
Ford		0.48
Nikon		0.46
BMW		0.46
Mercedes-Benz		0.45
HBO		0.45
Walt Disney		0.43
Yamaha		0.41
Netflix		0.40
Canon		0.31