花冷え。 Brand Affinity ranks highest Impericon at 57.14% . Very Strong. Score DMDB 50.59% | Fanbase 30.36%

花冷え。 — rock artist from JP.

"Hanabie" is a hybrid girls band known for their unique "Harajuku-Core" rock sound, blending elements of metal, hardcore, and Japanese idol culture. Led by…

花冷え。

Established

Country: JP | Gender: female | Artist ID: 3f659cdc-1e73-11ea-93da-549f35161576

Find Artist

Genres

rockidol rockmetaljapanese metalcoremetal

Influential: 50.59% Fanbase: 30.36% Trending: 60.71%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 57.14% • Very Strong

As of 2025-09-08

741,919

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 50.59% | Fanbase 30.36% | Trending 60.71% | CAREER STAGE: MID_LEVEL

Biography

"Hanabie" is a hybrid girls band known for their unique "Harajuku-Core" rock sound, blending elements of metal, hardcore, and Japanese idol culture. Led by vocalist Yukina, whose growling vocals contrast with her cute appearance, the band combines pop and genreless music with a kawaii neo-Japanese fashion sense. With roots in Harajuku, they are poised to make their mark on the global music scene.

Formed around the original genre of "Harajuku-Core," which fuses metalcore and hardcore with Akihabara idol culture, Hanabie is a fresh and innovative hybrid girls band. Featuring vocalist Yukina's surprising death growls and a blend of pop and traditional Japanese influences, the band is armed with a unique musical and fashion style as they aim to make their way from Harajuku to the world stage.

Report Date: 2025-09-08

花冷え。 resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDONESIA, BRAZIL. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (19,633 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Nier: Automata, Arctic Fox hair Color makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 花冷え。 score 0.84% — Low bucket.

Brand: ImpericonBrand: Nier: AutomataBrand: Arctic Fox hair Color

Followers:741,919

Engagements:6,219

Rate:0.8%

Posts:917

Avg Likes:6,080

Avg Comments:63

Avg Views:29,833

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 741,919 · Engagements 6,219 · Rate 0.8% Posts 917 · Views 29,833 · Avg Likes 6,080 · Avg Comments 63 · Avg Views 29,833	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (24%) INDONESIA (10%) BRAZIL (6%) JAPAN (5%) MEXICO (5%)	Top regions: UNITED STATES (24%), INDONESIA (10%), BRAZIL (6%)
Platform Engagement	Instagram: 3,941 avg likes/post · Tiktok: 10,200 avg views/post · Youtube: 19,633 avg views/post	Best reach: Youtube 19,633 avg views; best engagement: Instagram 3,941 avg likes

Top Brand Affinities

Impericon

Score: 57.14

Nier: Automata

Score: 22.67

Arctic Fox hair Color

Score: 15.77

Persona 5

Score: 15.75

Square Enix

Score: 15.41

Gundam

Score: 14.94

Metal Gear Solid

Score: 14.54

Bungie

Score: 13.46

Bloodborne

Score: 13.24

Final Fantasy

Score: 12.46

Riot Games

Score: 11.14

Tekken

Score: 10.79

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Top Brand Affinities

Brand	Category	Score
Impericon		57.14
Nier: Automata		22.67
Arctic Fox hair Color		15.77
Persona 5		15.75
Square Enix		15.41
Gundam		14.94
Metal Gear Solid		14.54
Bungie		13.46
Bloodborne		13.24
Final Fantasy		12.46
Riot Games		11.14
Tekken		10.79
Borderlands		10.41
Capcom		9.92
Bandai Namco		9.00
Resident Evil		8.54
GameStop		8.06
Hot Topic		7.79
RAZER		7.16
World of Warcraft		7.04
League of Legends		6.90
The Last of Us		6.61
Pokemon Go		6.60
Fallout		6.35
Hasbro		6.21
Diablo		5.93
Sega		5.87
Mortal Kombat		5.86
God of War		5.50
SpeedPaint		5.42
The Witcher		5.37
Dota 2		5.25
Power Rangers		5.09
Bethesda Softworks		5.09
Nintendo		5.04
Nvidia		4.94
Pokemon		4.91
Activision Blizzard		4.68
ASUS		4.52
Cartoon Network		4.12
Kickstarter		3.74
Columbia Pictures		3.72
Star Wars		3.65
Monster Beverage		3.45
AMC		3.40
PlayStation		3.36
Ubisoft		3.31
Intel		3.29
Prismacolor		3.14
Xbox		3.13