花冷え。

花冷え。 — rock artist from JP.

"Hanabie" is a hybrid girls band known for their unique "Harajuku-Core" rock sound, blending elements of metal, hardcore, and Japanese idol culture. Led by…

Influence: 50.59% Fanbase: 30.36% Trending: 60.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 57.21% • Very Strong

As of 2025-09-29

759,913

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 11:37:36 UTC

Genres

rockidol rockmetaljapanese metalcoremetal

Biography

"Hanabie" is a hybrid girls band known for their unique "Harajuku-Core" rock sound, blending elements of metal, hardcore, and Japanese idol culture. Led by vocalist Yukina, whose growling vocals contrast with her cute appearance, the band combines pop and genreless music with a kawaii neo-Japanese fashion sense. With roots in Harajuku, they are poised to make their mark on the global music scene.

Formed around the original genre of "Harajuku-Core," which fuses metalcore and hardcore with Akihabara idol culture, Hanabie is a fresh and innovative hybrid girls band. Featuring vocalist Yukina's surprising death growls and a blend of pop and traditional Japanese influences, the band is armed with a unique musical and fashion style as they aim to make their way from Harajuku to the world stage.

Top Brand Affinities

Report Date: 2025-09-29

花冷え。 resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDONESIA, BRAZIL. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (19,633 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Nier: Automata, Square Enix makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 花冷え。 score 0.74% — Low bucket.

Brand: ImpericonBrand: Nier: AutomataBrand: Square Enix

Followers:759,913

Engagements:5,609

Rate:0.7%

Posts:943

Avg Likes:5,492

Avg Comments:69

Avg Views:27,962

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 759,913 · Engagements 5,609 · Rate 0.7% Posts 943 · Views 27,962 · Avg Likes 5,492 · Avg Comments 69 · Avg Views 27,962	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (24%) INDONESIA (10%) BRAZIL (6%) JAPAN (5%) MEXICO (5%)	Top regions: UNITED STATES (24%), INDONESIA (10%), BRAZIL (6%)
Platform Engagement	Instagram: 3,472 avg likes/post · Tiktok: 8,329 avg views/post · Youtube: 19,633 avg views/post	Best reach: Youtube 19,633 avg views; best engagement: Instagram 3,472 avg likes

Top Brand Affinities

Impericon

Score: 57.21

Nier: Automata

Score: 22.66

Square Enix

Score: 14.71

Metal Gear Solid

Score: 14.51

Bungie

Score: 13.40

Borderlands

Score: 13.21

Bloodborne

Score: 13.20

Capcom

Score: 11.72

Gundam

Score: 11.35

Persona 5

Score: 11.33

Final Fantasy

Score: 11.21

Tekken

Score: 10.77

Brand	Category	Score
Impericon		57.21
Nier: Automata		22.66
Square Enix		14.71
Metal Gear Solid		14.51
Bungie		13.40
Borderlands		13.21
Bloodborne		13.20
Capcom		11.72
Gundam		11.35
Persona 5		11.33
Final Fantasy		11.21
Tekken		10.77
Resident Evil		10.14
The Last of Us		9.91
Hot Topic		9.41
Bandai Namco		8.83
Fallout		8.79
RAZER		7.05
The Witcher		6.65
World of Warcraft		6.60
GameStop		6.47
Hasbro		6.20
God of War		6.13
Diablo		5.95
Sega		5.91
League of Legends		5.90
Nintendo		5.84
Power Rangers		5.66
Pokemon Go		5.54
SpeedPaint		5.43
Activision Blizzard		5.10
Dota 2		5.08
Bethesda Softworks		5.07
Monster Beverage		5.07
Mortal Kombat		4.62
Pokemon		4.51
Cartoon Network		4.39
Nvidia		4.17
Ubisoft		4.13
Columbia Pictures		3.93
Comedy Central		3.81
Kickstarter		3.78
PlayStation		3.56
Star Wars		3.55
Xbox		3.47
Call of Duty		3.27
ASUS		3.21
Dr. Martens		3.11
AMC		2.83
Vans		2.70