HRVY Brand Affinity ranks highest River Island at 7.74% . Very Strong. Score DMDB 61.87% | Fanbase 53.79%

HRVY — pop artist from GB.

HRVY, a UK singer, is set to release a new single titled "25" on February 9th. Fans can pre-order the track now.

HRVY

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc9-a972-06aa-9c73-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popsocial media popmainstream popelectronictropical housepop dance

Influential: 61.87% Fanbase: 53.79% Trending: 65.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

River Island • 7.74% • Very Strong

As of 2025-09-09

10,644,585

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.87% | Fanbase 53.79% | Trending 65.91% | CAREER STAGE: MAINSTREAM

Biography

HRVY, a UK singer, is set to release a new single titled "25" on February 9th. Fans can pre-order the track now.

Report Date: 2025-09-09

HRVY resonates most with 18-24 & 13-17 audiences and shows durable presence in UNITED STATES, INDIA, UNITED KINGDOM. With a heavily female (75%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (216,600 avg views per post); Instagram is where fans co-sign. Affinity adjacency to River Island, boohoo, CBS Television Studios makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist HRVY score 0.21% — Low bucket.

Brand: River IslandBrand: boohooBrand: CBS Television Studios

Followers:10,644,585

Engagements:22,611

Rate:0.2%

Posts:1,034

Avg Likes:21,859

Avg Comments:214

Avg Views:233,617

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,644,585 · Engagements 22,611 · Rate 0.2% Posts 1,034 · Views 233,617 · Avg Likes 21,859 · Avg Comments 214 · Avg Views 233,617	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 13-17: 16% 25-34: 16% 35-44: 3%	Largest: 18-24 (64%); next: 13-17 (16%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (18%) INDIA (9%) UNITED KINGDOM (8%) BRAZIL (7%) INDONESIA (5%)	Top regions: UNITED STATES (18%), INDIA (9%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 10,942 avg likes/post · Tiktok: 216,600 avg views/post · Youtube: 17,017 avg views/post	Best reach: Tiktok 216,600 avg views; best engagement: Instagram 10,942 avg likes

Top Brand Affinities

River Island

Score: 7.74

boohoo

Score: 6.59

CBS Television Studios

Score: 5.26

Champion

Score: 5.14

Pull&Bear

Score: 4.55

CBS

Score: 4.43

Harrods

Score: 4.24

Lollapalooza

Score: 3.87

Topshop

Score: 3.71

Hollister Co

Score: 3.66

musical.ly

Score: 3.65

Dolce & Gabbana

Score: 3.46

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Top Brand Affinities

Brand	Category	Score
River Island		7.74
boohoo		6.59
CBS Television Studios		5.26
Champion		5.14
Pull&Bear		4.55
CBS		4.43
Harrods		4.24
Lollapalooza		3.87
Topshop		3.71
Hollister Co		3.66
musical.ly		3.65
Dolce & Gabbana		3.46
Fendi		2.95
TOM FORD		2.94
shein		2.82
Stüssy		2.81
Primark		2.75
New Balance		2.74
Coachella		2.74
Aperol		2.55
Benefit Cosmetics		2.53
Stradivarius		2.52
Kylie Cosmetics		2.52
Urban Outfitters		2.51
Bershka		2.50
Armani		2.49
Lush		2.45
Calvin Klein		2.36
SheInside		2.30
Dr. Martens		2.28
Gymshark		2.26
ASOS		2.25
Versace		2.24
H&M		2.20
Polo Ralph Lauren		2.15
Forever 21		2.14
Tomorrowland		2.11
Nickelodeon		2.08
Tinder		2.07
Pepsi		1.98
Tiffany		1.98
Victoria's Secret		1.87
BBC		1.79
Paramount Pictures		1.75
Pic Collage		1.75
Levi's		1.61
The Olympic Games		1.53
Showtime		1.52
Costco		1.52
FashionNova		1.50