Hoobastank Brand Affinity ranks highest Live Nation at 40.46% . Very Strong. Score DMDB 70.13% | Fanbase 60.81%

Hoobastank — rock artist from US.

Hoobastank, a multi-platinum band with three GRAMMY nominations, released their 6th studio album, "PUSH PULL," showcasing a blend of rock and pop songwriting.…

Hoobastank

Superstar

Country: US | Gender: male | Artist ID: 11e81bd1-61b2-9c3c-8874-a0369fe50396

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Genres

rockpop rockpost-grungerockalternative rockmetalalternative metalfunk metalnu metal

Influential: 70.13% Fanbase: 60.81% Trending: 74.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 40.46% • Very Strong

As of 2025-09-09

1,942,480

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.13% | Fanbase 60.81% | Trending 74.79% | CAREER STAGE: SUPERSTAR

Biography

Hoobastank, a multi-platinum band with three GRAMMY nominations, released their 6th studio album, "PUSH PULL," showcasing a blend of rock and pop songwriting. Produced by Matt Wallace, the album captures the band's signature sound reminiscent of '80s-'90s alternative rock bands like U2 and Tears for Fears. Tracks like "Push Pull" and "More Beautiful" highlight the band's evolution from their early success with hits like "The Reason."

With a discography of gold, platinum, and multi-platinum albums, Hoobastank's latest release reflects a matured approach to relationships and music. The album's diverse influences, from funk to R&B, pay homage to the band's evolution and musical inspirations. "PUSH PULL" marks a new chapter for Hoobastank, blending their past successes with a fresh perspective on the current pop-rock landscape.

Report Date: 2025-09-09

Hoobastank maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDONESIA. The audience leans heavily male (59%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 146,100 avg views per post; Tiktok functions as the community touchpoint. Affinity with Live Nation, Mapfre, Ampeg makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hoobastank score 0.38% — Low bucket.

Brand: Live NationBrand: MapfreBrand: Ampeg

Followers:1,942,480

Engagements:7,354

Rate:0.4%

Posts:1,418

Avg Likes:6,981

Avg Comments:152

Avg Views:152,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,942,480 · Engagements 7,354 · Rate 0.4% Posts 1,418 · Views 152,339 · Avg Likes 6,981 · Avg Comments 152 · Avg Views 152,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 9% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (17%) BRAZIL (13%) INDONESIA (10%) MEXICO (7%) JAPAN (5%)	Top regions: UNITED STATES (17%), BRAZIL (13%), INDONESIA (10%)
Platform Engagement	Instagram: 560 avg likes/post · Tiktok: 146,100 avg views/post · Youtube: 6,239 avg views/post	Best reach: Tiktok 146,100 avg views; best engagement: Tiktok 6,169 avg likes

Top Brand Affinities

Live Nation

Score: 40.46

Mapfre

Score: 37.80

Ampeg

Score: 26.62

Pro Tools

Score: 11.73

Sennheiser

Score: 11.19

DC Shoes

Score: 10.75

Amazon Music

Score: 9.59

iHeartRadio Music Awards

Score: 8.17

Capcom

Score: 6.85

Resident Evil

Score: 6.61

Paramount Pictures

Score: 5.84

Bandai Namco

Score: 5.72

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Top Brand Affinities

Brand	Category	Score
Live Nation		40.46
Mapfre		37.80
Ampeg		26.62
Pro Tools		11.73
Sennheiser		11.19
DC Shoes		10.75
Amazon Music		9.59
iHeartRadio Music Awards		8.17
Capcom		6.85
Resident Evil		6.61
Paramount Pictures		5.84
Bandai Namco		5.72
Hot Topic		5.58
Ableton		5.45
MATTEL		5.38
Publix		5.16
Power Rangers		5.11
Taco Bell		5.07
Movistar		4.82
MTV		4.79
Verizon		4.75
Amway		4.30
Final Fantasy		4.17
Sega		4.14
Kickstarter		4.09
Mortal Kombat		4.04
Comedy Central		3.99
Monster Beverage		3.97
Busch		3.93
Gundam		3.64
Target		3.63
Bethesda Softworks		3.54
Lollapalooza		3.52
AMC		3.51
Fallout		3.50
Coors		3.48
Cartoon Network		3.27
Hot Wheels		3.19
Spotify Music		2.95
Nickelodeon		2.88
ESPN		2.86
Columbia Pictures		2.84
Star Wars		2.81
Snoopy And The Peanuts Gang		2.77
NBC		2.74
Transformers		2.71
Chrysler		2.64
Nintendo		2.50
WWE		2.47
Matrix		2.46